Local SEO London

WHAT IS LOCAL SEO

The goal of local SEO London is to increase the visibility of a business in search engines for geographically related user queries. This is particularly important for businesses with one or more physical locations or businesses that serve a particular geographic area.

Local SEO is differentiated to traditional organic results SEO in several ways, but one also complements the other. Traffic gained through local SEO has high user intent and is location specific making it deliver very high conversion rates.
Practically, the main components of local SEO London include:

Google My Business (GMB) Optimising: A complete, accurate and well referenced GMB listing can go a long way in establishing your business locally.

Local Citations: Ensuring that your business contact details (name, physical address, email address and telephone number) is consistent across local directories as well as your opening hours and the main products/services offered.

Client reviews: Reviews on popular platforms such as Google My Business, Trustpilot, Tripadvisor and Yelp can very significantly enhance or reduce consumer trust towards your brand

Doing local SEO London right can yield very significant results, even if your business is not yet prominent enough to appear at the top places of organic results for popular keywords. There are several factors that determine local rankings and Digital Glory can help your business whether it has a single or multiple locations get the lion’s share from local search traffic.

One the main goals with local SEO London is to appear in the first three Google My Business results following a location specific query.

Being in the top three of what is also known as the map pack (as seen in the image below), brings excellent conversions due to the prominence of the map pack in search engine results.

IS LOCAL SEO SUITABLE FOR OUR BUSINESS?

If your business has premises on a specific location(s) or serves a particular geographic area, then optimising for local search is vital. Not doing so, would deprive your business from valuable conversions and visibility. Location based searches are becoming continuously more prominent as the following statistics show.

This indicates high reliance on local search results in finding businesses.

This suggests that local search results are highly effective in driving physical traffic, implying high engagement rates with these results

The above show that users increasingly search on mobile for immediate actionable information.

This is quite significant considering that map packs most often compete directly with organic results and ads.

In a large metropolis like London, competition is high and a well run local SEO campaign can give your business a competitive edge.

HOW DOES LOCAL SEO COMPARE TO ORGANIC SEO

While organic search results are crucial for the overall visibility of your business and website traffic, when local searches are concerned (e.g. the search containing a location keyword), local results can overshadow organic results due to their prominent placement, visual appear and immediate relevance they provide to users with local intent. More specifically:

Map pack visibility: a map pack attracts a substantial number of clicks due to its prominent position on the search results page and easy to access actionable information. It is visually distinct and attracts attention more than text-based organic results. Furthermore, the visibility of review ratings offers an easy way for users to assess the trustworthiness of a local business.

Mobile search prominence: on mobile devices, local results are more visible since they take a significant amount of screen real estate hence users are more likely to click on them. At the same time it represents the intent of users that search local information on the go. Given that mobile searches are increasing year after year local SEO cannot be ignored.

User Intent: Users with local intent that look for products or services nearby are much more likely to click on local results. The growth of GPS and location services make proximity searches with terms such as “near me” more common and specifically geared towards local results.

High engagement: Features like directions, reviews, direct call buttons, hours of operation enhance user engagement and attract the attention of the user who does not need to visit the business website in order to retrieve the relevant information.

DIGITAL GLORY APPROACH TO LOCAL SEO

A local SEO campaign is an indispensable part of an SEO campaign when a business has a local presence or offers services within a specific radius. In all of our local SEO campaigns, we setup a detailed plan for the future with specific milestones. Then we monitor the results for a wide area around your location or service range and report to you monthly on your rankings per area (as in the image below).

We boost your rankings by playing by the rules set out by the search engines and with our extensive experience. We guarantee long lasting results as we put the time and effort required to make your business surpass the competition. We never use any black hat methods as to achieve quick results that would certainly collapse after a while but we commit to a holistic SEO campaign aiming for you to get the most conversions possible in the long term and establish you as a market leader for your geographical location.

Contact us as to provide you with a free of charge consultation for local SEO London and make the first step in conquering your local web presence.