It comes as no surprise to any businessperson working within it that the automotive industry accounts for a whopping 7% of the EU’s overall GDP. This thriving industry employs millions and spans the entire world, representing a promising future.
So, how can any automative company stand out among global competition?
Automotive SEO is your golden ticket. We’ll break down all the related ins and outs right here, so you can confidently start your SEO campaign with Digital Glory.
SEO, which is short for search engine optimisation, helps your automative company’s website show up right away when someone looks up relevant keywords.
Automative SEO focuses on upgrading your website to make it as attractive as possible to search engine algorithms. These then put your site at or near the top of the search results, ensuring more people see them.
No car is made of just one part. In the same way, SEO consists of multiple components, which we’ve outlined below.
When your customers are looking for an automotive dealership located near them, you need to be right at the top of their list to secure their business. Thankfully, local SEO helps make this happen.
It focuses on ensuring your Google My Business page ranks in the top three search results for local searches.
This aspect of SEO is all about ensuring that your website works well across devices. It should load quickly and look great regardless of whether customers are accessing it via their mobile devices, tablets, or desktop computers.
At Digital Glory, we’re technical SEO experts, so rest assured that we can perfect this aspect of your website.
Anything you can see on your individual web pages counts under on-page SEO. Optimising this means changing your URLs, editing your content, and adjusting other media to let your pages rank better in the eyes of search engine algorithms.
Lastly, creating backlinks is the backbone of off-page SEO. This involves ensuring that the right high-authority websites host links to your pages, which signals to search engine algorithms that your pages should climb for relevant keywords.
Next, let’s talk about why you should use automative SEO in the first place.
SEO doesn’t require you to sit around and wait for things to start happening. As soon as an agency like Digital Glory starts making improvements, the changes will be noticeable right away in the form of increased search result rankings.
That means you get to start enjoying the benefits of automotive SEO straight away.
For SEO, all you truly need to get started is a website and at least one SEO expert.
Even if you’ve only got a bare-bones site, Digital Glory can help you revamp it into a high-ranking virtual space that your customers will love. That means you can get started with SEO almost right away, making this marketing tactic accessible to just about anyone.
SEO helps you draw in people who are already looking up automotive businesses, ensuring that they find you of their own volition. This makes them organic traffic, as opposed to paid traffic.
With paid traffic, you can never be sure you’re even targeting someone who wants your services and products right now. The opposite is true of organic traffic. And since SEO puts you in front of people who are after your niche, it boosts organic traffic too.
It’s important to know your car’s specs before you start driving it.
It’s also necessary to understand what you’re in for when you sign up for automotive SEO services. Here’s a quick overview of the typical structure of Digital Glory’s highly successful campaigns.
We make sure to lay the right groundwork every single time. That’s why this stage involves researching which keywords are relevant to your business, high-traffic enough to be worthwhile, and otherwise sensible for you to optimise for.
Next, we focus on editing the content you’ve got on your existing pages. We optimise it for maximum SEO impact, ensuring that more customers can find you without having to spend ages looking.
Also, we’re experts at content marketing here at Digital Glory. That means that if your site is light on content, we’re happy to craft it for you from scratch. That way, it comes into being fully SEO optimised.
After that, we apply our deep knowledge of technical SEO to ensure your pages work as smoothly as possible. Depending on how well-optimised your existing website is, this may take some time, as there are always ways to make sites more mobile-friendly.
We then move on to honing your off-page SEO by creating appropriate backlinks. Our focus is usually on generating enough backlinks to your home page and conversion pages so you get to enjoy the best possible results.
To round out the campaign, we keep a close eye on your campaign and its progression. This lets us spot opportunities for improvement very quickly and ensure that wherever we can boost your results or ROI, we do.
If you’re in the automotive business, Digital Glory can help you achieve stellar results from a custom SEO campaign.
Whether you’re a local or international business, whether your company is huge or tiny, we have the expertise to provide you with the exact support you need.
Our campaigns are tailored to your preferences. So, if you want to focus on a specific area or avoid one type of SEO for any reason, we can always adapt to those requests to deliver the highest quality campaigns every time.
We’re ready to kickstart your journey to SEO success. Call us on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk and we’ll be happy to discuss automotive SEO and related business goals with you.
We’ll close out by answering some of the most important FAQs for automative SEO.
It’s essentially the practice of ensuring that your automative company’s website is able to rank highly for the right keywords. As discussed above, SEO is a many-sided practice and the actual process of making that high ranking happen is rarely (if ever) a matter of clicking a few buttons.
In principle, it’s possible. You can learn to do all aspects of SEO, work on your own website, and make continuous improvements until you achieve your goals.
However, at that point, you’ve essentially taken on a second job – unpaid. You may save money this way, but not resources and certainly not time. That’s why SEO is never truly free if you want it to be effective and worth the investment.
Yes, it definitely does. Unless you rely exclusively on people walking by your showroom and finding their next car that way, chances are, you get at least some of your customers from the internet. The more customers you want to attract online, the more you need SEO to do so.
It generally depends on where your strengths lie and what relevant experience you have. For some people with a strong background in tech, for example, technical SEO might come more naturally.
With that said, getting great results right away is certainly difficult, especially if you’re not sure which resources to use. That’s why many people choose to outsource their SEO.