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SEO Audit Services

If you’re investing in SEO solutions and campaigns already, it might be tempting to dust your hands and say that that’s all it takes to rank well. After all, the whole point of SEO is to help you reach the top of the search results for relevant keywords, so what more could you need than just SEO?

Enter SEO audit services.

In a world in which around one third of the SEO professionals surveyed in 2024 felt that search engine algorithm updates were changing and causing traffic instability, it’s absolutely crucial to make sure that your SEO strategy is robust enough to handle any challenge. As we’ll see shortly, SEO audits are critical for this.

We’ll walk you through the ins and outs of these audits, including why you need them and how Digital Glory can help. Read on to supercharge your approach to SEO.

WHAT IS AN SEO AUDIT SERVICE?

In brief, an audit is an in-depth examination of the performance of a company and/or its services. It’s usually aimed at discovering where the organisation excels and where it could use more work.

In the context of SEO, that means looking at the factors that influence your search result rankings and then gauging how they’re working, what they could do better, and what kinds of improvements can be made.

SEO audit services are usually offered by SEO experts who know how to change and improve your SEO scores. For example, at Digital Glory, we offer SEO audits that help you fully understand how you’re doing SEO-wise and what you can change to do better.

seo audit services

THE COMPONENTS OF AN SEO AUDIT

Since SEO audits need to assess the major factors influencing your SEO performance, it follows that SEO audits are commonly structured according to those factors.

At Digital Glory, we usually focus on the following components.

On-page SEO audit

First, SEO audits need to account for the things that are included and visible on your web pages.

This involves checking for keyword density, ensuring alt tags have been optimised, assessing the URLs and organisation of your pages, and more.

Off-page SEO audit

The off-page component of SEO primarily focuses on backlinks and how they help (or hinder) your ability to climb in the search result rankings. Backlinks on high-authority, reputable sites are very useful, while ones on lower-quality sites tend to hold you back more than anything.

When auditing off-page SEO, it’s important to look at the rankings and performance of the pages on which your links are hosted.

Technical SEO audit

Next, there’s technical SEO, which focuses on how your website runs and works. Technical SEO audits involve checking that everything is properly optimised for mobile devices, as well as that your site can load quickly across devices.

Local SEO audit

Last on our list is local SEO, which is focused on ensuring that your Google My Business page ranks within the top three results in local searches.

A local SEO audit helps you determine how you can draw in more local clients or customers, as well as why competitors might be able to rank more highly.

WHY DO I NEED TO AUDIT MY SEO?

Before investing in something like an SEO audit, it’s a good idea to know exactly why it’s worth the effort and resources.

Here are some of the advantages you get to enjoy when you choose to implement an SEO audit with Digital Glory.

Ensuring continuous improvement

Unless you have the number-one organic search result spot for every keyword you’d like to rank for, there’s always room for improvement. By auditing your SEO regularly, you can ensure that you’re constantly looking for ways to do better and rank more highly.

And even when you do hit that coveted number-one ranking, you’ll still want to do work to make sure you can keep it. That lets you stay ahead of others who are vying for the same spot.

Staying ahead of trends and changes

As mentioned earlier, the rules that search engine algorithms follow are always changing. And as their criteria shifts, it’s important to ensure that you’re able to move along with it.

New trends might prove highly effective for a while, only to then fall off sharply when the algorithm changes. That’s why monitoring those fluctuating trends and ensuring you’re responding appropriately is vital to your company’s SEO success.

Plus, SEO audits like the highly successful ones offered by Digital Glory are great at highlighting new trends that are only just emerging. This lets you stay on top of the latest SEO practices.

Getting actionable insights

As part of our SEO audit services, Digital Glory gives you bespoke recommendations and data insights. These let you see where your SEO strategy could use work or re-evaluation, as well as what you should keep doing the way you’re doing it.

Our highly useful insights help guide your future SEO strategy. That way, you can guarantee that your approach to SEO is grounded in observable fact and reality, providing effective groundwork for your plans.

Measuring and gauging your SEO strategy’s effectiveness

In a similar vein, you can much more easily determine how effective your SEO strategy is at helping you realize your business goals when you have audit data.

This data is objective and, when you choose Digital Glory, it also comes from a third party with every interest in transparency. That means you can rely on it to guide your own understanding of the performance of your campaign.

When the data points to certain practices as being less effective than they perhaps should be, you can then adjust your approach accordingly.

Understanding your site visitors

One of the main goals of SEO is to bring in more organic traffic. However, just drawing in traffic alone isn’t quite enough – you also need to know what’s driving people to click on your links, as well as what their experience of your site is like and which market demographics they fall within.

Understanding as much as possible about your site’s visitors lets you cater to them more closely, and to greater effect. This means it helps you target your audience better and ensure that you’re creating products, services, plans, and campaigns that take your customer base into consideration.

That, in turn, is great for your bottom line.

Ensuring good reputation management

Controlling the way you appear to others online is a major aspect of online reputation management, one of our areas of expertise at Digital Glory. And when you ensure you’ve got a good reputation online, you can shape the way you look to customers who are interested in your company.

SEO audits help with this by pointing out ways in which you can affect the search result rankings for relevant keywords – including ones that directly relate to your business. This can help you bury defamatory articles on the second or third pages of search results, for example, affording you more control over your brand’s reputation.

DIGITAL GLORY: YOUR IDEAL SEO AUDIT AGENCY

When you need an SEO audit, Digital Glory is the right agency to go with. And we’re not just saying that because we’re biased – we have plenty of solid reasons why we think that! Here’s a quick look at some of the main ones.

seo audit service

Our expertise is extensive

From technical SEO to content marketing and well beyond, we simply know everything there is to know about SEO – and we’re very good at it. Our SEO campaigns always get strong results and long-lasting ROI because we understand exactly how to do it best.

That means we use the same deep expertise to fully evaluate your SEO and pinpoint places where you can fine-tune it.

We know how hard it can be to rise in the search result rankings, especially when it feels like you’ve been stuck in the same place for some time. That’s why we use every tool at our disposal to find ways to improve your SEO campaigns during our audits.

Our audits are comprehensive

This is a direct result of our expertise. We make sure to examine your SEO approach from every angle, including by comparing it to those of your competitors. If they’re doing something right, there’s no reason not to learn from them!

Whether you’re a seasoned expert or someone who’s just getting into SEO for the first time, we can give you fresh and actionable insights every time with our holistic approach to SEO audits.

We’re flexible and adaptable

We know that every business has unique requirements, strengths, and limitations – and we make every effort to cater to these.

For example, you might feel you need many audits in one year, then only a single one in the next year. We’re happy to adapt to this.

You might also want to focus on specific aspects of SEO at certain times. If you’d like to adjust your SEO audits to reflect this, we’ll endeavour to do so for you.

Whatever your request may be, we’ll accommodate it. That’s because flexibility and customer-centricity are at the core of our values.

Get in touch

Interested in our services? Reach out to us at +44 (0)20 3918 4735 (or contact@digital-glory.co.uk if you prefer communicating via email) and we can work out a custom plan for you to make the most of our SEO audit services.

FAQs

Lastly, let’s answer some of the most important questions concerning SEO audit services.

Are SEO audits worth it?

Yes, they’re certainly worth it. An SEO audit can reveal the underlying problems stopping you from gaining more organic traffic, which then allows you to go in and address those issues. That means SEO audits are crucial for making the most of your website and your SEO strategy.

How do SEO audits work?

Put briefly, SEO audits involve assessing the state and performance of your current SEO approach, then identifying strengths and weaknesses. They require professionals to take a close look at every aspect of your SEO strategy to determine what’s affecting your current SEO performance.

Is it worth paying a company for an SEO audit?

If you’re after an SEO audit, paying for a professional SEO audit agency to handle it for you is absolutely worth it. That’s because a team of trained professionals can complete the necessary tasks in less time, using fewer resources, while ensuring they miss nothing.

Theoretically, you could do the same with no experience. However, this would likely take longer – and you’d have to learn the processes from scratch, meaning you’d expend more resources teaching yourself. Paying a company is the more economical option.

How long does an SEO audit take?

This depends largely on the size of your business, the scope of your website, and the agency or company you choose to work with. A general rule of thumb is that a thorough audit shouldn’t take less than a week, or more than two months – though the factors listed earlier may impact this.

How often do you need to do an SEO audit?

Opting for a fresh SEO audit roughly once per year is a good idea. This gives you enough time to work on weak points and develop your strengths, while also giving you the opportunity to stay on top of new trends in the world of SEO.

What does an SEO audit include?

An SEO audit should be a comprehensive evaluation of your website and the components that affect SEO. This includes all written content, media, and URLs, alongside the technical aspects of your web pages and your backlink profile. In short, it should include absolutely everything that can have an impact, good or bad, on your SEO performance