Why you need a digital PR expert
You could try to manage your reputation all by yourself… or you could hire an expert to do it for you.
When you choose digital PR agencies or experts to help you, you’re essentially tasking them with finding the best ways to promote a positive image of you to the public. Doing that yourself without the necessary experience can actually make things worse, especially if you end up promoting the wrong material.
Industries that call for digital PR
If you’re an individual in the public eye, you can probably use digital PR.
The same goes for businesses with any degree of online presence. There are a few kinds of PR to highlight though:
-Tourism digital PR is popular, as some people have a negative perception of tourism
-Insurance brokers and people in other similar professions that frequently see frustration from customers by the nature of their work can really benefit from digital PR experts
-Given the scrutiny it’s often placed under, it’s no surprise that the beauty industry often deploys a beauty digital PR agency like Digital Glory
What counts under digital PR?
Falling under the umbrella of digital marketing, digital PR includes every practice that helps promote the image of yourself or your company that you’d like people to see.
For example, social media management is often a key aspect of digital PR, since it affects how you come across to others.
Creating new content is also often included, as this helps both promote a positive image and bury potential negative content.
How does digital PR compare to traditional PR?
Where traditional PR tends to focus on managing what kind of spin is put on existing stories or bits of news, digital PR is about promoting the right content, as well as pushing unwanted content down lower in the search results.
Digital PR offers more control over the image you present of yourself or your business – since you get to choose which stories or content gets promoted, you can directly shape how you’re perceived.
Digital Glory for your digital PR services in London
We’re not exaggerating when we say that we’re the best choice for your digital PR needs. Here are the reasons why we’re so confident.
We’re local – and can work internationally
If you’re looking for a local London-based company that can send experts to meet you in person, you’ve come to the right place. Digital Glory operates from the heart of London, and we’re happy to commute to you from our office.
At the same time, we’re experienced at working with international customers, as you can see from our great successes with both local and international SEO campaigns. So, wherever you’re based or however you’d prefer to work, we can support you.
We’re experts
We know everything there is to know about SEO – including digital PR. Shaping your image online and ensuring you’re perceived the way you want to be is at the core of SEO, just as it’s crucial to digital PR.
We always apply our understanding of one to the other to give you the best experience.
So, by using what works in terms of SEO and online reputation management (another of our specialties), we can enhance our already strong approach to digital PR.
