Meta Tags Optimization: Making sure your meta titles, meta descriptions and header tags are main keyword relevant and effective to the search engine users.
Content Optimization: Ensuring the content on your webpages is highly relevant, high quality, keyword optimised and of the appropriate length. As part of the quality assessment of your content we also make assessments to see if it matches the audience’s educational level and interests.
Image Optimization: Making sure that images are compressed in size without losing quality and that all have appropriate tags.
URL Structure optimization: Editing your URLs so that they are readable by humas and search engines while being clear and descriptive.
Internal linking: Setting up a strategy for linking between your website page as to improve search engine crawling speed and effectiveness and navigation. Also, internal linking allow the passing of page authority from the strongest SEO wise pages to the weakest.
External linking: Ensure that any links towards third parties are relevant and authoritative and to increase page and main keyword relevance.
Sitemaps: creating and submitting XML sitemaps to ensure all important webpages are being indexed
Removal of malicious backlinks: As poor quality and reputation backlinks to your website can have a negative effect on your rankings we identify them and make sure we disavow them in the eyes of the search engines.
Rebuild poor performing pages: we identify pages on your website that have no realistic chance of ranking and we either restructure and rewrite them to increase their chances or consolidate them with others as to increase the ranking potential.
Removal of duplicate pages: Duplicate content can confuse search engines and hurt your rankings. We make sure that your content is unique and targeted.
Structured Data: We implement structured data (schema markup) to your webpage in order to assist search engines understand your content better which can lead to enhanced search results such as rich snippets. This improves visibility and in turn increases traffic.
Update web platforms: we upgrade websites built on older and obsolete platforms that hinder search engine indexability.
Recovery from Google Penalty: If your website has been penalised by search engines due to violating their rules, thus sinking your rankings we can assist in getting you back up by removing the factors that caused the penalty and applying for revaluation.
