WHAT TYPES OF CONTENT CAN DIGITAL GLORY HELP WITH?
Not everything counts as content – though many things do. Let’s narrow down the scope to clarify what we’re talking about when we say content marketing.
Written content
First and foremost, there’s the written word.
People who end up on your website should be drawn in by the things they find written there, including your story, any blog posts, product and service descriptions, and more. This content should be informative and interesting.
More examples of written content that can be part of a content marketing campaign include the following:
-Newsletters
-Emails
-Customer stories and testimonials
-Case studies
… and much more!
Audio and visual content
Video is a hugely powerful tool, as over half of people online watch at least one video every day. You can therefore include video content in your content marketing strategy, as persuasive and entertaining video content encourages site visitors to become paying customers.
However, video is not alone. Here are some other examples of audio and/or visual-based content you can use:
-Product images
-Podcasts
-Customer photos
WHY YOU NEED DIGITAL CONTENT MARKETING?
So, content marketing is a big deal. But does that mean you should be seeking out content marketing companies?
We say yes – and here’s why.
Communicating your brand identity
Companies looking to make a name for themselves need to ensure that that name will be known by the right people, for the right reasons. It’s no good for everyone to recognise you, but not have any idea who you are or what you do.
Instead, what should happen is that people get a strong sense of your brand identity within seconds of landing on your website.
Content marketing can help with this.
Well-crafted content is a key part of any online reputation management strategy, as this content shapes people’s perceptions of your brand. If you come across as fun, knowledgeable, and approachable in every sentence on your website, that will quickly become your brand identity.
Informing customers
Customers don’t come into being with a complete understanding of your brand and all it stands for – they have to learn this. And by ensuring you teach them in engaging ways, you can boost their level of understanding while also driving conversions.
There’s a good reason no one reads manuals; they’re not written to be interesting. Your content doesn’t have to be like that!
Instead, customers should enjoy learning more about your products. You could present helpful infographics, for example, or ensure that all of your text is easy to read and written in a playful tone that can be understood by anyone.
Ranking highly in search results
When it’s done by SEO (search engine optimisation) professionals, content marketing can be an excellent way to ensure that your customers find you in their search results.
That’s because web pages with text on them are key in making your website rank more highly. And SEO professionals know just how to write that text such that it’s both informative to humans and attractive to search engine algorithms.
DIGITAL GLORY: CONTENT MARKETING SEO SERVICES YOU CAN TRUST
Lastly, we’d love to tell you all about what makes Digital Glory one of the best content marketing companies you’ll come across.
