Cleaning Service SEO

With 17% of UK households employing cleaners and new positions opening up in this thriving industry every day, it’s no exaggeration to say that the cleaning business is booming.

That’s wonderful news for people working within the industry, of course. Who wouldn’t want to have more opportunities to see their business succeed?

However, it does also mean that there is more competition on the scene every day – which means you’ve got to be prepared to be the best.

Cleaning service SEO helps make that happen.

In this complete guide, we’ll break down everything you need to know about cleaning service SEO. We’ll also show you why Digital Glory’s highly effective SEO campaigns are just the right ones for you, so stick with us to learn it all!

What is cleaning SEO?

It’s important to know what exactly we mean by cleaning service SEO before we can dive into the deeper details.

First, let’s look at SEO on its own. Short for search engine optimisation, this acronym has been popping up more and more online and in marketing spaces – for good reason.

SEO is the practice of making sure that when someone looks up keywords that relate to your business, your company shows up as close to the top of the search results as possible.

It relies on search engine algorithms. These parse millions of pages to find the best ones to display to users, though the criteria for ‘best’ are always changing. SEO experts like Digital Glory stay on top of those shifting trends to help businesses achieve the best results.

Cleaning SEO involves applying SEO principles to cleaning company websites. It’s specifically tailored to the needs of your business and helps you be the most well-ranked site in search results.

Here are some sample cleaning service keywords we could help you optimise for:

“cleaning company near me”

“dry cleaning in my area”

“gutter cleaning in my area”

“end of tenancy cleaning service”

THE TYPES OF SEO WE USE IN OUR TOP-TIER CAMPAIGNS

In order to further your understanding of SEO, let’s break down the main types that exist. A typical Digital Glory campaign includes all of these, though we’re happy to focus on one or a few if you’d prefer.

Local SEO

First up on our list is local SEO. This focuses on helping your Google My Business page reach the top three results for local searches, so anyone searching for cleaning companies near them will find you first.

For in-person services like cleaning, this is hugely important. As an agency with expertise in local SEO, Digital Glory can help you out here.

Off-page SEO

This aspect of SEO focuses on backlinks. Those are links to your website, which are hosted on other, high-authority websites.

When your website is linked to by high-authority sites, search engine algorithms presume that your site should climb in relevant search rankings. That’s why off-page SEO is part of most Digital Glory campaigns.

On-page SEO

Anything you can see on a web page, including its URL, any text, and any other media, counts under on-page SEO. This is typically optimised to read well for human site visitors and still send the right signals to search engine algorithms.

We’ll talk more about Digital Glory’s approach to on-page SEO shortly!

Technical SEO

Last but certainly not least is technical SEO. This is all about optimising the website and its pages from a tech perspective, including adding schema, cutting down loading times, and enhancing mobile-friendliness.

BOOST YOUR BUSINESS WITH SEO FOR CLEANING SERVICES

It’s important to know for sure that the services you’re investing in are worth that investment. That’s why we’ve highlighted some of the main reasons why cleaning company SEO is fantastic below.

It generates more organic traffic

When you reach higher search result rankings, you’ll draw in more organic traffic for your site (details on what organic traffic is in the next subsection). That means more people see your website – which creates more opportunities for you to drive sales.

Organic vs non-organic traffic

In this context, the term ‘organic’ simply describes traffic for which you don’t directly pay a fee. For example, if someone looks up ‘cleaning service near me’ and then clicks on your website, that person would be part of your organic traffic.

Non-organic, or paid, traffic is the kind that you get from pay per click (PPC) ads. It comes with a cost attached and often consists of people who weren’t looking for your services in the first place.

Digital Glory’s highly successful campaigns attract more organic traffic for your website.

It draws in more qualified leads

Since more of your traffic is organic when you use SEO, you’ll also have a higher proportion of qualified leads. This is great for lowering your cost of acquisition for customers, as well as driving more conversions in less time.

Qualified vs unqualified leads

A qualified lead is simply one that’s already interested in your product and therefore more likely to become a customer. That’s part and parcel of looking up the kinds of cleaning services you offer, so organic traffic naturally consists of more qualified leads.

An unqualified lead, then, is less likely to convert due to lower chances of interest or buying intent.

You can start seeing results quickly

As soon as you make changes to your website that increase its appeal to search engine algorithms, your search result rankings can start improving. This means that each successive round of edits and upgrades only adds to the positive effect, allowing you to see a quick and ongoing turnaround.

Results last a long time

The other part of those quick results is that with Digital Glory, your great outcomes will also stick around in the long term. That’s because once a good ranking has been achieved, it can be maintained with relatively little effort, ensuring you keep driving organic traffic.

There’s a low barrier to entry

To start implementing SEO improvements, the only thing you truly need is a website and an agency like Digital Glory.

You don’t need to worry about tracking down resources, learning new skills, or altering your approach in other ways. Simply let us make some upgrades to your website, and you’ll be able to incorporate SEO work into your overall marketing strategy.

This makes SEO a viable option for smaller companies and new startups as well as large corporations.

It puts you ahead of the competition

In order to achieve a high search result ranking, you need to show that you deserve that spot more than your closest competitors. After all, you can’t all be on the first page of the search results!

By doing this, you’re directly ensuring that your company stays competitive.

It’s effective for all sizes of business

As mentioned, SEO doesn’t require tons of resources, human or otherwise, to start being effective. That means that small businesses, large companies with limited budgets, startups, and individuals in the cleaning business can all benefit from it.

Plus, if you scale up, you can keep using SEO to achieve the best results. And since Digital Glory works with businesses of all sizes, you don’t even have to worry about finding a new agency!

Results are measurable

Saying that a strategy was successful is one thing, while being able to prove as much is another altogether.

Since SEO effectiveness can be measured in the observable change in search result rankings for your pages, it’s directly quantifiable. Therefore, you know that when we say Digital Glory campaigns are highly successful, you know we’re entirely serious.

GET THE BEST RESULTS WITH OUR SEO BEST PRACTICES

We’ll also take you through some important best practices to know about when it comes to SEO, as these will help you get the most out of your cleaning service SEO campaign.

Establish your scope well

First and foremost, you’ve got to know what you want to achieve and what kinds of changes you’re planning to make to get there.

For example, if your idea is to reach the number one spot overnight, you might have to adjust your expectations. On the other hand, if you’re only hoping to climb from position 21 to 20, you can always reach higher and let Digital Glory help you succeed!

Rely on experts

As cleaning experts, you’ve likely seen many cases of laypeople trying their best to handle all their cleaning on their own… only to create more problems for themselves. You then have to mop up their new problems in addition to doing the actual cleaning they needed help with in the first place.

In the same way, it’s highly advisable to get experts like Digital Glory involved in your SEO right away. That helps us get you better results in less time.

Choose the right keywords

Not all keywords are created equal. Some are simply too competitive to rank for – imaging how many people are simply searching for the word “clean”, for example. Expending tons of energy in trying to rank for those words is wasted effort.

At the same time, some keywords are just not going to be worth pursuing because no one is looking them up. Ranking for these might be easy, but it would ultimately do you no good because it wouldn’t drive conversions or organic traffic.

The right keywords sit at the midpoint between these two extremes.

Beware bad or outdated practices

SEO is a practice that’s been growing and evolving for years now. Things that used to work five years ago might not be effective anymore – and in some cases, outdated practices are actively harmful.

For example, keyword stuffing used to be very popular. This involves shoving as many vaguely-relevant keywords into every page as possible, making for content that’s simply not designed for human eyes. It reads poorly, it drives people away, and more recently, it also sends signals to search engine algorithms that your pages shouldn’t climb.

Experts like Digital Glory know how to avoid these practices and get you the most impressive results.

OUR STRONG SEO CAMPAIGN’S STRUCTURE

Next, we’d like to take you through the process of the average Digital Glory campaign.

Please note that this is a template. As such, if you’d like to add or remove steps, that’s no problem for us! We’re always happy to accommodate your requests.

1.    Keyword research

All good SEO campaigns begin with keyword research. We need to know what we’re optimising for, and we always work to better understand what we can learn from your competitors.

This lets us help you outperform them where it counts.

2.    Content overhaul

If your website has a lot of content already, this step generally involves us editing your work to appeal to search engine algorithms as much as possible. We can insert keywords that read well, for example, without ever keyword stuffing.

On the other hand, if your website is newer or a little less rich in the content department, we’re happy to do some SEO copywriting for you. This involves us creating bespoke content that ranks well and educates your customers about your services and company.

3.    Technical SEO

After that, we move on to the tech side of things and start optimising. We might lower file sizes, for example, so that any device can load your visual media quickly.

Depending on how many pages you have and how many changes you’d like to implement, this stage can be quite quick or rather time-consuming. Either way, the end result will always be a website that runs smoothly across all kinds of devices.

4.    Off-page SEO

We then start working on getting valuable backlinks in place. This involves careful research and outreach to high-authority domains in your niche, such that your backlinks are hosted in places where they truly belong.

5.    Continuous improvement

At Digital Glory, we truly believe in always growing and being better. We apply that same philosophy to the SEO work we do as well.

That’s why our final step is always to focus on continuous improvement.

We monitor your SEO campaign’s results on an ongoing basis. Anytime we see opportunities for improvement, we take them right away so that we can deliver the highest possible rate of success for you.

DIGITAL GLORY: THE CLEANING COMPANY SEO AGENCY YOU NEED

Digital Glory is here to help you rank highly, wow site visitors, and convert more of your traffic into paying customers.

Here are some of the things that make us the ideal choice for your cleaning company and its SEO needs.

We’re good with both small and large businesses

Cleaning companies come in all shapes and sizes, as well as with all kinds of numbers of employees. It’s important to us that we’re able to offer bespoke experiences to each of them.

We’ve worked with businesses of all sizes. This means we understand the needs and restrictions or limitations that apply to your business, no matter its size. And of course, we’re happy to cater to you!

We can work locally and internationally

Are you based in London? We are too. If it’s something you’re interested in, we can come out to meet you in person so we can discuss your needs and expectations.

Otherwise, we’re always able to talk to you via phone, email, or video call depending on your preferences. We’ve worked with international clients this way and have delivered highly successful campaigns for them.

Our campaigns are tailored to you

We’ve mentioned this before, but it definitely bears repeating. At Digital Glory, your preferences come first – meaning that our campaigns can be adjusted as per your requests.

Do you have in-house experts for SEO copywriting and local SEO? No problem, we can handle off-page and technical SEO for you. Are you looking for a complete SEO solution? We’ve got your back there too.

Whatever your requirements may be, we’ll always work according to them.

We get the best results from all our SEO campaigns

And of course, results are always important in the context of marketing campaigns. We’re proud to say that our SEO campaigns are highly effective and sure to bring you fantastic ROI.

We place great emphasis on the importance of individualising each campaign. This means you’ll be able to target your niche very precisely, allowing you to shine as an industry leader.

Choose Digital Glory to invest in the future of your business.

Get in touch

We’re ready to start your journey to more success than ever before. Give us a call on +44 (0)20 3918 4735 or fill in the form below, and we’ll be happy to talk cleaning service SEO with you.

FAQs

Lastly, we’d like to answer some common questions associated with SEO and cleaning services. Of course, if you have any more questions, feel free to reach out to us!

Do cleaning companies need SEO?

Yes, they very much do. Without SEO, cleaning companies miss out on any customers that might be looking for them online. In fact, neglecting SEO is just about the same thing as handing your potential customers right over to your competitors.

On the other hand, investing in SEO lets cleaning companies flourish. It helps them make a lasting, positive impression on customers, as well as secure new leads on an ongoing basis. That’s why cleaning companies need SEO.

Is SEO better than other types of marketing?

It’s hard to concretely say that any one type of marketing is always better than all others. With that said, however, SEO combines well with just about every other marketing strategy – and is effective every time, as long as it’s done well.

It’s suitable for businesses with a more limited budget as well, making it a very attractive option for many.

Should you pay for SEO services?

Yes.

Now, it’s possible to say that you can do SEO for free yourself. And that’s no lie! However, trying to handle the many complexities of SEO on your own, without any input from experts, will almost always yield questionable results. It takes longer and uses more resources – resources you could be using more wisely.

So, in short, paying for SEO services is the fastest and most reliable way to make sure they’re done right.

What is special about cleaning service SEO at Digital Glory?

Some SEO agencies specialise exclusively in one type of SEO, whether that be cleaning service SEO or otherwise. These groups tend to have a more limited perspective as a result of not working with a diverse selection of businesses.

To do cleaning service SEO truly well, you need to understand both cleaning services and SEO. For example, at Digital Glory, we strike this balance by providing bespoke SEO services for people of various professions. This helps us always broaden our horizons and ensure that we can apply tricks and tactics that work well in one type of SEO to others as well.

How can I get more customers for my cleaning business?

To get more customers, you need to get noticed. That can mean handing out flyers… though those often wind up in the bin, and are limited in how far they can circulate. It can also mean signing up for local events, albeit with the same catch of limiting reach.

SEO is a great tactic for securing more customers – and it doesn’t require you to be out doing your own promotion all the time. You can simply optimise your website and then let it speak for itself.

Does SEO take a long time?

That depends on a number of factors. What sorts of results are you going for? How much SEO work has been done in the past? How competitive are your keywords?

Regardless of how long they take on the whole, however, Digital Glory’s SEO campaigns start to yield good results very early on. That means you get to reap benefits without having to wait for the campaign to end first.