Dentists are absolutely essential to proper patient heath – and yet, not everyone knows where to find the right one.
That’s a problem for both patients and dentists.
Fortunately, with the advent of dental SEO, it’s becoming easier than ever for dental practices to connect with those who need their services.
Let’s explore what dental SEO services are all about, as well as why dentists should invest in them. We’ll start with a strong foundation.
It’s important to understand what dental SEO marketing is before you start trying to create a strategy for it. That’s why we’ve answered the most important questions right here.
Search engine optimisation (SEO) is the process of helping web pages rank more highly in relevant search results. That means that when people search for “best dentist near me”, you show up as close to the top of the search results as possible.
It’s important to note that SEO does not rely on paid placements. It’s all about optimising your pages such that you rank without paying per patient click.
Dental SEO specifically focuses on helping dentists rank in this way.
Put briefly, it works by adjusting aspects of your website and online presence to ensure that you rank as highly as possible for relevant keyword searches.
One aspect that can be optimised is what’s visible on a page (on-page SEO). That includes URLs, text, images, and more.
There’s also local SEO, which focuses on helping your Google My Business page rank in the top three results for local searches.
The technical aspects of the site and its pages can also be optimised to create a seamless user experience. Also, there’s off-page SEO, which works by ensuring your page is linked to by many high-authority sites and thereby encouraging search engine algorithms to let your page climb.
Any dentist who wants to succeed in their field has at least some need for SEO. That’s because without SEO, it’s nearly impossible for prospective clients to find you on the internet, meaning you simply lose out on a lot of patients and revenue.
In a climate that sees plenty of people struggling to find local dentists, let alone ones that suit their needs, it’s clear that dentists are needed. But patients who can’t find you don’t know you exist, so they’ll go on struggling as you go on seeking customers.
SEO resolves that issue by putting you front and centre when customers search for dentistry services. Hence, all dentists who want to keep drawing in patients need SEO.
Next, let’s answer why dentists should invest in SEO campaigns for their websites by looking at some of the advantages that come with doing so.
When your page shows up near or at the top of the organic (non-sponsored) search results for relevant keywords, more people seeking dentists will see it. That means you get more clicks from hopeful patients, which in turn ensures you have a chance to convert more people into paying customers.
Just about everyone needs a dentist at some point in their life. That means there’s bound to be plenty of professionals looking to provide that service, which in turn makes it harder to stand out.
Unless you use SEO, that is. With SEO, you can consistently show up in the results as customers do research, which then helps them form a good impression of you.
SEO marketing is a must in today’s world, and that’s because society is becoming increasingly digital. Gone are the days of finding the services you need from newspaper ads – and businesses have to adapt to keep up with those changes.
Investing in SEO lets you do that.
Lastly, we’d like to tell you all about what makes Digital Glory the perfect choice for your dental website SEO needs.
We’re a flexible agency that loves our customers. Whether you’re a tiny two-person dental practice or part of a giant dental company, we’ve got the expertise to adjust your SEO campaign and experience to your specific needs.
Plus, we operate on both a local and international basis for your convenience!
There’s a lot of hidden work that goes into SEO campaigns – trust us, we would know.
We’re experts at both pure SEO and online reputation management. That means that when you choose us, you get the best and most extensive results. In short, we help you achieve your goals and enjoy all the benefits of opting for an SEO campaign.
One major advantage of SEO is that it’s a strategy that keeps yielding results even long after the initial campaign has ended. That’s because it’s easier to retain a search result ranking once you’ve achieved it, meaning your customers can keep finding you with ease.
We’ll see to it that you enjoy top-notch ROI that keeps giving after we’ve made the final adjustments to your website. That way, you can plan for the long term and continue to impress patients in the future.
We can’t wait to meet you. Ring us on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk and we’ll help you get started on your journey to top-notch dental SEO.