As per Statista, global ecommerce revenue is expected to reach a 7.83% annual rate of growth this year. It’s no exaggeration to say that the ecommerce market is booming – and that there are more new ecommerce businesses looking to cash in on that trend every day.
With the help of an ecommerce SEO agency like Digital Glory, you can stand out among those companies and really make a positive impression on your customers.
Let’s dive in and learn more!
First and foremost, let’s start with a definition.
SEO is short for search engine optimisation. That describes the process of perfecting your web pages so they rank highly in search results for relevant searches – especially ones that are specific to your niche.
Ecommerce is a broad field, as any ecommerce businessperson would know. Ecommerce SEO agencies know how to help anyone in this field succeed and achieve the search rankings they’re aiming for. For example, at Digital Glory, our expertise ranges from fintech companies to interior design businesses to plastic surgeons – and well beyond.
Before you choose to enter into a business relationship with one, it’s important to understand the nature of the work that’s done by ecommerce SEO specialists.
Here’s a quick overview of the main aspects of SEO that we work on at Digital Glory.
First impressions are absolutely crucial in the world of ecommerce. If a customer looks at your website and isn’t impressed, they’ll go off and find someone else whose site does resonate with them.
The same goes for search engine algorithms.
That’s why it’s important to hone all on-page aspects of your web pages to appeal to both humans and the algorithms.
At Digital Glory, our fantastic SEO copywriting services help you achieve that goal.
This is about helping your Google My Business page rank in the top three results in local searches. If your ecommerce site also has a brick-and-mortar location, you’ll want to use this to drive foot traffic to your in-person shop or site.
Off-page SEO is focused on creating backlinks to your page. Those backlinks need to come from high-authority websites, as this signals to search engine algorithms that your site should climb higher for relevant keyword searches.
Plus, it can’t hurt if a few customers find you via links on websites they already trust.
There’s also technical SEO, which places emphasis on the technical side of your web pages. For example, do your pages load quickly? Are they easy to access from a mobile device? Do they have schema?
At Digital Glory, technical SEO is one of our specialties. We know just how to optimise your page behind the scenes so customers love it and the search engine algorithms promote it.
So, what is it exactly that makes using SEO such a good idea? Here are some of the most important reasons why any ecommerce business can benefit from using SEO marketing.
Even cheap ads are a constant money drain by their very nature. That’s because having them up costs money for every moment they spend online – if you stopped paying, your ad would simply disappear.
With pay-per-click (PPC) ads, you also have to part with more money every time someone clicks on your ads. And those clicks may not even lead to conversions!
At Digital Glory, we believe in a better, more sustainable option for you: SEO. Our SEO services ensure that you can steadily move away from paid ads, saving you money and headaches.
In contrast to paid traffic from PPC ads, organic traffic is free. You pay the same for SEO optimisation work regardless of whether it brings in ten or two hundred new visitors per day, making for a more cost-effective option.
Organic traffic also tends to contain more people who are inclined to buy your products. That’s because those people are actively searching for businesses in your niche, meaning they have purchasing intent.
If you’re going to design an extensive ad campaign, you need quite a lot of pieces to be in place first. You’ll need catchy slogans, good art and/or photos of your products, plenty of market research, a strong marketing team (in-house or otherwise), a clear idea of your scope and budget… The list goes on.
For SEO, all you need is a website.
It doesn’t need to be a complex one either! At Digital Glory, we’re happy to help you craft new content for your site and create SEO-optimised pages that boost traffic and drive conversions.
This makes SEO highly accessible, even to the smallest ecommerce businesses with the most limited resources. At the same time, it’s liable to make less of a dent in the budget of a large ecommerce corporation, making it a great option for these companies too.
Once a page has been SEO optimised and allowed to reach its highest search result ranking, retaining that ranking takes comparatively little effort. This means that you can keep your place as a high-ranking website for a long time after the initial SEO campaign.
Digital Glory’s team of SEO professionals is here to help you reach your ecommerce goals.
From brand online reputation management to technical SEO, and from content creation to content editing, we can do everything it takes to bring you the best results.
We’re experienced at working with companies of all sizes, from both within London (where we’re based) and abroad. Plus, our campaigns can easily be tailored to suit your exact needs and focus on the areas you’d like us to hone in on.
We’re here for your SEO needs. Reach out to us at contact@digital-glory.co.uk or +44 (0)20 3918 4735 and we’ll be happy to show you what makes Digital Glory such a great ecommerce SEO agency.