Any fintech expert knows how important it is to take advantage of modern technology to achieve the best results.
Using fintech SEO is no exception to that rule.
To substantiate that claim, let’s dive into an exploration of what fintech SEO is, what it can do for you, and why Digital Glory is the right fintech SEO agency for you – in that order.
We’ll begin with a definition.
SEO stands for search engine optimisation, and it’s all about where you rank in the search results for relevant keywords. For example, if someone searches for “fintech expert for small businesses” and that’s your niche, SEO would ensure that your company or services turn up as close to the top of the organic search results as possible.
The keyword here is ‘organic’. That’s because SEO does not involve paying for your place in the search results – that’s a different practice altogether and involves bidding on a spot for a given search term and engine.
As for the ‘fintech’ part of ‘SEO for fintech’, that essentially describes using SEO to get more visibility for your fintech business.
So, financial SEO will help your fintech website land closer to the top of relevant search results. That explains how more eyes will land on it, but not why investing in SEO is such a sustainable and long-term marketing strategy.
SEO is a long game. That’s because it involves making changes to your website to help it continue to rank more highly in the search results, meaning you’ll continue to see the results of doing SEO work even after time has passed.
As long as people keep finding businesses and services via search engines, SEO will continue to be useful. That’s why it’s a good idea to set up an SEO campaign sooner rather than later and watch the good results pour in.
We touched on this topic in the previous section – so let’s put it under the microscope here. After all, if you’re going to invest in financial SEO services, you need to know what you’ll get in return.
Here are some of the biggest advantages of using fintech SEO.
First, there’s the organic traffic factor.
The higher your pages rank in the search results for related keywords, the more chances there are for people to find you. That means more visitors will organically come to your website, without you paying a fixed cost every time someone clicks on your sponsored link.
You can, of course, choose to use a Google ad campaign. However, these can be quite expensive and may even put customers off, since customers know you achieved your ranking by paying for it instead of by being an expert.
On the other hand, organic rankings drive organic traffic, letting you show off your expertise and attract customers that way.
If you’re not an online-only business, chances are, you rely on people finding you locally and then choosing your services.
A fintech SEO agency can help you rank highly in local searches. This helps customers who live, work, or travel nearby to find you more easily, driving foot traffic and improving the chances of securing local clientele.
This is especially useful for fintech businesses that offer in-person services, such as one-to-one consultations. If customers don’t have to travel far to find you, or if you can easily travel to them, it becomes easier to retain those customers and build lasting relationships with them.
When you invest in SEO, you’re also doing yourself a favour in terms of your business reputation management. This means that your prospective customers will have a positive impression of you before they’ve ever interacted with you, fostering trust and making it easier to build a good relationship with them.
We also mentioned that SEO is a long-term solution. That’s because well-optimised pages will continue ranking in search results even after a round of SEO improvements have been made – whereas paid ads stop being effective the moment payment stops.
Next, we’ll show you why Digital Glory is the best choice for your financial SEO services provider.
Here’s what we can do for you.
If you can see it on your webpage, we can help you optimise it. That’s what on-page SEO is all about – perfecting your page to increase retention rates and help your site rank highly for your chosen keywords.
As we discussed, local SEO is absolutely vital to ensure that you’re found by people seeking businesses that are located near them. Thankfully, the team at Digital Glory is highly skilled in this regard.
We can help you optimise your Google My Business page so as many potential customers see it as possible. This will increase your chances of securing new customers via local searches.
When people click on your website, the goal is for them to spend enough time there that they become paying customers. One major part of that is the text and visible makeup of the site, but there’s more to it than that.
Technical SEO is all about boosting loading speeds, making your site more mobile-friendly, adding schema, and more. It’s the invisible work that makes your page into an excellent virtual space for customers to spend time on.
It’s also something the Digital Glory team can help you with!
This is the counterpart to on-page SEO and involves building links between your page and high-authority domains in your niche.
Building these links helps signal to search engines that your page is an authority on your relevant topics. That means you’ll climb in search rankings without altering your own page’s actual content – and it’s something Digital Glory can do for you.
Lastly, let’s provide some quick answers to the most frequently asked questions about fintech SEO.
It’s definitely necessary. With SEO, fintech companies can expand their reach and ensure that they’re seen by more potential customers, as well as boost their reputation.
Also, in the context of fintech, it’s important to come across as an authority on all things tech. That’s easier to do when you can prove you understand search engine algorithms well, making SEO doubly important for fintech professionals and companies alike.
SEO works by providing search engine algorithms with the right information and details to encourage them to rank your pages more highly than those of your competitors for the keywords that matter to you.
It’s a complicated topic because search engine algorithms are always becoming more advanced and, in turn, complex. SEO professionals know how to work with the algorithms for excellent results, leading to optimised webpages and increased organic traffic.
As mentioned, agencies are staffed by people who know SEO inside and out. This means companies like Digital Glory can help you create the perfect SEO campaign for your needs, ensuring the best ROI and the fastest turnaround time.
In contrast, attempting to do SEO yourself without the right tools or experience will be more costly, as well as slower and less efficient overall.
If customers can’t find you, your business can’t thrive, let alone grow. That’s a terrible fate for any company, so it’s a good idea to proactively avoid it while also reaping the benefits that come with investing in SEO.
In particular, fintech professionals need to know that the customers who need their help can easily access the right services. So, in other words, they really need SEO. Digital Glory can help.
By choosing us, you’re choosing the future of your fintech company. We know everything about fintech SEO and can secure the best possible results for you.
We’d love to help you. Reach out to us at contact@digital-glory.co.uk, or give us a call on +44 (0)20 3918 4735, and we can work out a robust Fintech SEO plan together.