Google penalties are serious business. They have enough of an impact that, after receiving one, 40% of online businesses close down within half a year, with less than a third of penalised websites able to recover their previous rankings within a year of being penalised.

And the worst part is that you can’t always protect yourself from a penalty in time.

However, there’s hope on the horizon. With the help of the expert Google penalty recovery services that Digital Glory offers, you can come back stronger than before and guard yourself against future penalties of the same nature.

What is Google penalty recovery?

Before we dive into the deeper topics, let’s establish some basics first.

A Google penalty is a type of ‘punishment’ that’s applied to websites by Google to discourage certain behaviours. In particular, Google penalises sites that it perceives as engaging in spammy tactics or other types of black-hat SEO instead of honest white-hat SEO.

Penalty recovery focuses on helping sites regain their previous rankings after they’ve been penalised. It usually involves diagnosing the reason for the penalty, then ensuring that this reason is addressed fully so Google’s algorithm starts ranking the site well again.

Why have I been penalised by Google?

We know it can be deeply frustrating to see a sudden, sharp drop in organic website traffic and be unsure why Google’s algorithm has decided to give you that penalty. That’s why we’ve collected some of the most common reasons why it might do that.

Digital Glory can help you recover from any of these penalties – we just want to help you understand your situation to hopefully alleviate some of that frustration.

Their algorithm has changed

The first, and perhaps most grating, reason why you could have been penalised is very simple: Google’s algorithm is always evolving. A new change might have suddenly made your site appear to be in need of a penalty even if that wasn’t the case last week.

Of course, Google doesn’t do this to try and hurt you. On the contrary – the updates are implemented to improve the searching experience for everyone. Their main goal is to promote the best content and give no attention to poor, useless, or irrelevant content.

All the same, as changes are rolled out, good-quality sites can be affected by accident.

Your link network needs reworking

If you’ve heard of Google Penguin, an algorithm update that brought about new penalties when it was first introduced, this is what it’s concerned with.

Penguin was created to address the problem of sites building poor-quality links and using spammy link practices. These sites provide a negative user experience, as they exist to be promotional rather than to offer value to readers.

Your own network of links might not be spammy, but it could still be picked up for this reason if your linking practices need work.

Your content is too thin

Pages with very little content don’t read well to Google’s algorithm. Remember: Google wants to promote pages with high-quality content that satisfy the needs of searchers. As a result, it works to push these pages up while pushing down ones that don’t fit that bill.

If your pages are populated with too many ads and too little useful content, Google’s Panda update will often target you with a penalty.

You’ve been relying on AI

Google loves fresh, original, high-quality content. By its nature, generative AI doesn’t create this – it can’t ‘think’, as it’s built to combine existing components according to the requests of users.

If your pages are all full of AI-generated images and text, Google will be more likely to single you out for a penalty.

Ensure your business thrives with Digital Glory, the Google penalty removal experts

Now that you know why you were penalised, it’s time to look at proactive ways to recover from that penalty.

We’ll show you why choosing our Google penalty removal agency is the right option for you.

Getting your rankings back

Waiting out your penalty removal doesn’t mean you won’t get a new penalty later – or that you aren’t hurting your long-term ability to rank well.

The only sure-fire way to get your rankings back is to get help from experts like Digital Glory. As a digital marketing agency, we understand what it takes to boost your website in the eyes of Google’s algorithm, meaning we can get you back to your ranking without relying on black-hat SEO.

Future-proofing your website

As mentioned, when you go about Google penalty recovery in the wrong way, you can run back into the same problem later. With a skilled agency by your side, you can better protect yourself and set your website up for future success.

Getting it right, right away

It’s theoretically possible to spend time and work out how to recover from your Google penalty by yourself… but that doesn’t happen overnight. It also usually comes with a trial and error period.

Experts like Digital Glory, on the other hand, can get you the results you’re looking for on the first try. This lets you conserve resources while still achieving your desired outcome.

Choose Digital Glory: the Google penalty experts

You need Google penalty recovery services – which means you need Digital Glory.

Here’s what makes us great at what we do.

We’re knowledgeable

From online reputation management to SEO to Google penalty recovery, we can help you with just about everything your website might need. Our expertise is broad because we know that it takes a blend of many different practices to achieve your SEO goals.

We’re adaptable

Whether you’re a small business or a large corporation, and whether you’re based in London like we are or abroad, we can help you. We’re happy to adapt and adjust according to your needs, so you always get exactly the services you’re after.

We’re effective

It has to be said: an investment must be worth it, or there’s little use in making it. We know this, and that’s part of the reason we work hard to ensure all our campaigns are highly successful. When you choose Digital Glory, you’re choosing amazing results every time.

Get in touch

Are you ready to bounce back from your penalty stronger than ever? We’re excited to help you. Contact us by filling in the form below  or call us on +44 (0)20 3918 4735 and ask about our Google penalty recovery services so we can start working together.

FAQs

Finally, let’s answer some common questions associated with Google penalties.

Why is Google penalising my website?

There are a few main reasons why Google applies penalties to websites that previously ranked well. Some are more mundane – the algorithm could simply have gone through an update. Others are more serious, being targeted at websites that use black-hat SEO tactics. The specific reason why your website was penalised will depend on a number of factors and can usually be deduced by experts like our team at Digital Glory.

Can I recover from a Google penalty?

Thankfully, it’s very much possible to recover from a Google penalty. You can choose to simply wait the penalty out, though this runs the risk of it being reapplied again at a later date.

For a more long-term solution, you can address the root of the problem with the help of experts like our team at Digital Glory. We can figure out the cause for the penalty, then work on your website to make sure it’s not penalised a second time later on.

How can I tell if Google is penalising me?

A common sign that you’ve been penalised is a sharp drop in website traffic. If you look up keywords you’d normally rank for and can’t find your website in or near the rank it should be, that’s also a clear sign, especially if you can find it on a much later page. Google Search Console may also give you a notification, or you may experience a drop in indexed pages.

How long does a Google penalty last?

That depends on the nature of the penalty. A general estimate is that the low end of the penalty spectrum sits at about 10 days, with the high end being at around 30 days. So, in other words, a hefty penalty will severely restrict your site’s organic traffic for a whole month.