Google penalties are serious business. They have enough of an impact that, after receiving one, 40% of online businesses close down within half a year, with less than a third of penalised websites able to recover their previous rankings within a year of being penalised.
And the worst part is that you can’t always protect yourself from a penalty in time.
However, there’s hope on the horizon. With the help of the expert Google penalty recovery services that Digital Glory offers, you can come back stronger than before and guard yourself against future penalties of the same nature.
What is Google penalty recovery?
Before we dive into the deeper topics, let’s establish some basics first.
A Google penalty is a type of ‘punishment’ that’s applied to websites by Google to discourage certain behaviours. In particular, Google penalises sites that it perceives as engaging in spammy tactics or other types of black-hat SEO instead of honest white-hat SEO.
Penalty recovery focuses on helping sites regain their previous rankings after they’ve been penalised. It usually involves diagnosing the reason for the penalty, then ensuring that this reason is addressed fully so Google’s algorithm starts ranking the site well again.