Insurers are seeing a notable rise in demand for mental health services, with costs per person rising by 15% or more. At the same time, pharmacy costs are rising and people are increasingly turning to private healthcare providers.
In short, the healthcare industry is in flux.
That makes it important to ensure you can stand out amid all the change and continue to operate your practice smoothly. And the robust healthcare SEO services offered by Digital Glory are your key.
Put briefly, healthcare SEO (search engine optimisation) is all about making sure people can find you easily when they use the internet to search for a healthcare provider.
This works by sending the right signals to search engine algorithms to encourage them to rank your pages highly for relevant keywords, making you appear near the top of the organic search results.
Now that we’ve established what the term ‘healthcare SEO’ entails, it’s time for us to focus on the specifics that are included under the SEO umbrella.
Digital Glory’s successful SEO campaigns include all of these by default, though we’re always happy to focus on just one (or a select few) per your request.
One important facet of SEO is local SEO, which refers to the practice of ensuring that your Google My Business page reaches the top three results for local searches.
This means you’ll be highlighted as a local healthcare provider for anyone using Google Maps. That’s particularly important for practices operating in competitive regions, as it helps you stand out over other providers.
Another key aspect of Digital Glory’s robust SEO campaigns, technical SEO focuses on the tech side of your website.
For example, at Digital Glory, we make sure that your web pages load quickly and are accessible across all kinds of devices. This makes your site more attractive to search engine algorithms, alongside improving the user experience for your site visitors.
You might have noticed that high-authority domains tend to contain a lot of links to other sites. Take Wikipedia, for example – there are always plenty of backlinks to be found there, as well as links to Wikipedia on other sites.
Off-page SEO ensures that your website is linked to by reputable, high-authority sites. This is very important to search engine algorithms, making it an unmissable part of the SEO process.
Lastly, there’s on-page SEO. This is centred on the idea of creating high-quality content and adjusting every other part of what’s visible on the page, including images and the URL, to boost search result rankings.
Digital Glory offers on-page SEO services that strike a good balance between making the search engine algorithms happy and ensuring that human site visitors gain value from every page.
In order to highlight how great SEO is as a marketing tactic, we’ll now be comparing it to traditional advertising, including pay-per-click (PPC) ads.
PPC ads are, by their nature, not cost-effective. That’s because they incur new charges every time someone clicks on them – even if that person has no intention to become a paying customer. Plus, keeping a PPC ad live means paying an ongoing cost until the moment the ad goes down.
On the other hand, SEO is cost-effective. That’s because it doesn’t come with the per-click charges and can, once the initial campaign is complete, be kept up to date with relatively little effort
Even with market research, it can be very challenging to properly target a paid ad campaign. You can never be entirely sure that anyone seeing your ads will be interested in them, let alone willing to engage with a topic they might not even have been thinking about.
SEO is different. When someone looks up healthcare-related terms, they’re already interested in healthcare services – or they would search for something else. Therefore, you can much more effectively target your ideal audience with SEO.
SEO is a long-term solution that continues to bring in high-quality traffic even months after the end of a successful SEO campaign, like the ones we offer at Digital Glory. Our campaigns keep yielding ROI for a long time to come.
Traditional ads, however, lose effectiveness the minute you stop paying for them. This limits both their scope and their effectiveness.
To get the most out of your healthcare SEO campaign, you need to work with people who really know what they’re doing and can get you the best possible results.
That’s us.
Digital Glory is the best when it comes to medical SEO marketing, crafting successful campaigns every time and ensuring that your business goals are seamlessly met.
We’re SEO experts, alongside being highly skilled in online reputation management and content marketing. That means we’re ready to do what it takes to get your medical company onto the first page of the search results – and right to the top of it.
At Digital Glory, flexibility is part of who we are. We’ve worked with businesses of all sizes, both locally and internationally, delivering great results in each case.
Our campaigns always begin with extensive research into relevant keywords. Once we’ve found the right ones to optimise for and discussed those with you, we’ll start editing the content on your website to maximise its SEO impact – or, if your site is light on content, we can create it for you.
After that, we focus on technical SEO, then off-page SEO.
Lastly, we monitor the progress of your campaign and ensure that you’re getting the results you’re after. We make continuous improvements to deliver the best possible results.
We would love to help you. Call us on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk and we can start providing our healthcare SEO services right away.