Hotel SEO Services

At the moment, the hotel industry is projected to reach an annual growth rate of 3.68% in the very near future, according to Statista. They also mention that by 2029, around 80% of hotel revenue will come from online sales.

Combined, these statistics tell us one thing: the hotel industry is continuing to flourish, especially within the digital sphere.Hotel business experts who want to take advantage of this trend need to know exactly how to stand out on the internet.

Thankfully, that’s exactly what our hotel SEO services are for.

We’ll explore those at length right here, so read on to learn everything you need to know to stay ahead of the competition – plus why Digital Glory’s highly successful SEO campaigns are the right tool for the job.

What is SEO for hotels?

Short for search engine optimisation, SEO is all about ensuring that your hotel’s website is easy to find online. The practice revolves around giving search engine algorithms what they need to rank your website as highly as possible for relevant keyword search terms.

For hotels in particular, this means ranking better than your competitors within your niche. For example, you might want to be on the first page of Google’s search results for ‘aparthotel in central Prague’, ‘resort in Florida’, or other terms that match your niche well.

Here are some more keyword examples:

“best family hotels in ‘city'”

“luxury hotels in my area”

“hotel resorts in my country”

“hotels near train station”

“5 star hotels in ‘city'”

SUPERCHARGE YOUR BUSINESS WITH HOTEL SEO

We’ve already mentioned that Digital Glory’s SEO campaigns get you great results. But why should you invest in them?

The following reasons show exactly why your hotel should be setting up an SEO campaign with us.

It’s cost-effective

As Statista’s research shows, your customers are spending their time online and making hotel bookings that way. That means traditional means of advertising, such as billboards or magazine ads, are simply not going to reach them in great enough quantities.

SEO lets you meet them where they are. It also involves paying a fixed cost for a complete campaign, rather than one that continues to add up the way pay-per-click (PPC) ads do.

It drives organic traffic

Organic traffic consists of people who are already interested in your hotel services, as they look up relevant keywords and then find you without the help of a paid ad. That’s great for cost-effectiveness, as mentioned.

It’s also great for increasing conversions, since the people looking for hotels are likely to already be interested in making a booking.

It nets long-term results

When you reach a good search result ranking with Digital Glory’s excellent campaigns, it takes relatively little effort to maintain that ranking. This means you can keep your spot without having to invest in an all-new campaign every few months.

Also, it lets you keep attracting more organic traffic as time goes by, ensuring that your SEO campaign delivers continuous ROI.

THE COMPONENTS OF OUR FANTASTIC SEO CAMPAIGNS

So, what do hotel SEO services entail? The following are the major facets of a Digital Glory SEO campaign.

Please note that we’re also happy to focus on specific areas, or omit components you’re happy to handle in-house.

Local SEO

When people look for hotels near them, you want your Google My Business page to show up within the highlighted results. That means making it into the top three results, and that’s what local SEO helps you do.

Technical SEO

Your website should run well in order to rank well. With technical SEO, that’s the goal – it focuses on optimising your site so it works well across devices, as well as shortening loading times as much as possible across the board.

On-page SEO

This is the most content-focused aspect of SEO. It’s all about ensuring that everything you can see on your web pages is fully optimised for search engine algorithms, while still being great for human use.

Off-page SEO

Lastly, there’s the backlink network, or off-page SEO. This focuses on ensuring that your website is linked to by high-authority sites, as this is very important in the eyes of the search engine algorithms.

DIGITAL GLORY: YOUR NUMBER ONE HOTEL SEO AGENCY

Just as you give the best experience to your guests, you should get the best experience when it comes to hotel website SEO. That’s why you need Digital Glory.

Here’s what makes us special.

Local and international

We’re based in London and happy to work with businesses located anywhere in the world. If your hotel is near us, we can come out to meet you in person. Otherwise, we’re happy to connect online and collaborate virtually.

Large and small businesses

We know that hotels can be part of huge multi-continental chains, tiny enough to sleep just three guests per night, and any size in between. That’s why we’re practiced at working with businesses of all sizes and can cater to their needs appropriately.

Extensive expertise

From online reputation management to content creation to SEO, we know our craft well. Whatever you might need for your hotel to achieve the search result rankings you’re after, we can deliver.

Personalised experiences

We don’t operate on a cookie-cutter basis. Instead, we invest effort into researching your niche, helping us understand what your hotel needs to really thrive and outdo the competition.

Contact us

We’re excited to meet you. You can reach us by filling in the form below or by calling us on +44 (0)20 3918 4735 to talk hotel SEO services!

FAQs

Lastly, we’ll take you through the answers to some of the most frequently asked questions related to hotel SEO services.

What is SEO in the hotel industry?

SEO helps you rank highly in search results, giving you a leg up on the competition and letting you be seen by more customers every day. It’s vital for getting more bookings and thriving as a business.

How do SEO services work?

In brief, they involve upgrading your website to appeal to both the search engine algorithms and the eyes of your future guests.

Can I do SEO myself?

Theoretically, it’s possible to do so. However, in order to do SEO well, you need to learn all the tips and tricks of the trade first. You’ll also have to practice, as well as build out backlinking networks and work out how best to handle the technical side of your website in order to get the best results.

To shorten what could otherwise be a long process, it’s easier to simply seek the help of a professional agency for your hotel SEO services.