International SEO Agency – International SEO services

As recently as 2024, there has been a 7% increase in trade services worldwide. This continues to lead to more expansion, meaning the benefits of operating in international markets are only mounting as time goes by.

However, successfully operating a business across multiple markets is a challenging endeavour. Lots of factors contribute to differentiating each market from all the others – and that’s to say nothing of the challenges related to international SEO.

The solution? Choosing an expert international SEO agency to support you.

Digital Glory is an experienced, expert SEO agency. We know just how to help you to ensure that you succeed when it comes to international SEO, as we understand that it’s a complex and demanding topic (especially compared to standard SEO).

Before we continue discussing what we can help you with, let’s quickly take a step back and look at what exactly it is that agencies like ours can do.

What do international SEO agencies do?

On its own, SEO is no simple matter. It requires effort, resources, and time to get right – though that burden is lessened massively when you choose an SEO agency.

We ensure that we adjust your website and its content to suit the requirements of different markets, allowing your website to rank well within separate markets. For example, we might help you market within the UK, Brazil, and Nigeria, fine-tuning your website for each region.

In short, hiring an agency like Digital Glory that can centrally manage SEO for multiple countries or regions allows you to retain control over how you appear across your target markets with ease – and with less cost to your business.

Boosting your business with our international SEO agency

Next, we’ll show you what we can do to help you succeed throughout international markets in terms of SEO.

Local link building

Each region has its own reputable local websites. It takes local knowledge and relationship-building to discover and be listed in them, which we’re happy to do for you.

Content relevance

Your content needs to appeal to local audiences and potentially attract backlinks. Very often, this cannot be achieved by simply translating your existing content, instead requiring a deep understanding of each local market.

Translation quality

If you’re multilingual yourself, you’ve likely seen how poorly machine-generated translations can often come across. Apps like Google Translate have no way of knowing about connotations and other nuances, leading to meaning being lost in translation and creating a poor image for your business or brand.

We ensure that your translated content is of great quality and paints a good picture of you.

Keyword research

Since different regions may use different keywords even for the same product or service, direct keyword translately is rarely effective. Proper and thorough keyword research needs to be carried out for each target market.

Duplicate content

Search engines don’t like duplicate content and may even penalise you for it. As such, it’s important that your web pages don’t come across as containing identical content in different languages, which we can help with.

Tracking and analytics

Analysing performance data across different regions demands sophisticated tracking tools. Also, interpreting key performance indicators for different areas becomes more complex.

Legal and regulatory compliance

Different countries have their own regulations concerning data privacy, advertising, and e-commerce, such as GDPR in Europe. It’s crucial to comply with these.

Hreflang tags

Implementing hreflang tags correctly as to indicate language and regional targeting of your pages can be complex and easy to get wrong.

URL structure

Making decisions on whether to use subdirectories, subdomains or country- specific domains for each of your regions involves considering the advantages and disadvantages of each for SEO and user experience. If you choose to have multiple versions of your website, this can introduce added complexity.

Website speed

This can vary greatly between different target regions due to different internet speeds and server locations. Correct implementation of content delivery networks (CDNs) can help with that.

The kinds of businesses we can lift up with our international SEO

So, who can benefit from using our international SEO agency? Here’s a non-exhaustive list of the kinds of companies and groups that should consider this critical investment.

E-commerce businesses

These online businesses can capitalise on the enormous potential to expand their marketing to sell products worldwide. International SEO can be a key to do that.

Multinational corporations

Companies that have set up a base of operations in multiple countries need to maintain a consistent brand presence while being compliant with local preferences and regulations.

Tourism and hospitality companies

Optimising a website for global search engines can attract international travellers.

Educational institutions

International SEO can attract students from abroad. Localised information about the institution (e.g., different languages) can increase the appeal to international students.

Software and technology companies

Companies with digital products and services can expand their client base globally with international SEO.

Exporters and manufacturers

International SEO can attract overseas buyers and partners, as well as potential customers and distributors.

Media and content creators

Readership can be rapidly expanded with International SEO. Localised news and stories relevant to specific regions can attract a diverse audience.

Professional services

Companies such as law firms, consulting agencies, financial services, and others can leverage international SEO to attract international clients and enhance their visibility in global markets.

Businesses and nonprofits with global audiences

This includes startups, small businesses, and large enterprises. If you’re seeking to connect with people worldwide, you can benefit from hiring an international SEO consultant or agency to support you in doing so.

Digital Glory: the international SEO company you need

International SEO is vital for any business or organization looking to expand its influence beyond domestic borders. Digital Glory can optimise your content for different languages, regions, and cultural contexts so that you can attract and engage a global audience, drive international traffic, and achieve growth.

We’re experienced SEO experts and have worked with businesses of all sizes, from all over the world. Whatever your needs may be, we’re ready to support you and help you thrive internationally.

Plus, we take great care to research and really understand your industry and niche. This lets us deliver personalised campaigns that account for all of your needs, yielding you the best possible results.

Contact us

We’re excited to meet you. Reach out to us by filling in the form below or call us on +44 (0)20 3918 4735 to talk about how our international SEO agency can help you get the best results and outperform the competition.

FAQs

International SEO is second nature to us – but we know that’s not the case for everyone. That’s why we’ve provided answers for some of the most frequently asked questions here.

What are international SEO services?

These are the services provided by an SEO agency like Digital Glory that help your company’s website achieve excellent rankings in different international markets. They include any number of tasks that are required to achieve your intended rankings.

Are SEO agencies worth it?

Yes, they definitely are for most people. Using an SEO agency lets you avoid having to have a full-time in-house SEO team to recruit, train, and maintain, saving you money and resources in the long run. It also gives you instant access to experts who can help you optimise your search engine rankings as soon as you’d like them to.

What is the difference between local and international SEO?

Local SEO is all about ensuring that your Google My Business page ranks within the top three results for local searches. In contrast, international SEO focuses on helping your website reach great rankings across multiple regions and languages. Local SEO is often part of a robust international SEO campaign.

Can I do SEO for free on my own?

It’s possible to try and manage SEO on your own, yes. However, it’s a very involved process that takes a good selection of different skills, as well as experience with those skills and knowledge of search engine algorithms’ requirements. That’s time you could be spending on running your business instead, so it’s advisable to seek out professional SEO support in most cases.