Translation quality: Accurate translations that are culturally relevant can be complex. Automated translation tools offer poor quality translations that are very easily detected showing a poor image for your business / brand.
Keyword research: different regions may use different keywords even for the same product or service and direct translations of keywords is often ineffective. Effective keyword research needs to be carried out for each target market.
Duplicate content: Similar or identical content in different languages, maybe be seen by search engines as duplicate content which can negatively impact rankings.
Tracking and Analytics: analysing performance data across different regions demands sophisticated tracking tools and interpreting key performance indicators for different areas becomes more complex.
Legal and regulatory compliance: different countries have varying regulations concerning data privacy, advertising and e-commerce, which you have to comply with such as GDPR in Europe.
Hreflang Tags: implementing hreflang tags correctly as to indicate language and regional targeting of your pages can be complex and easy to get wrong.
URL Structure: making decisions on whether to use subdirectories, subdomains or country- specific domains for each of your regions involves considering the advantages and disadvantages of each for SEO and user experience. If you choose to have multiple versions of your website, this can introduce added complexity.
Website Speed: website speed can vary between different target regions due to different internet speeds and server locations. Correct implementation of Content Delivery Networks (CDNs) can help with that.
Who needs an International SEO Agency?
E-commerce businesses: There can be a tremendous potential to e-commerce businesses that expand their marketing to sell products worldwide and international SEO can be a key to do that.
Multinational corporations: Companies that have set up a base of operations in multiple countries need to maintain a consistent brand presence while being compliant to local preferences and regulations.
Tourism and Hospitality Industry: Optimising a website for global search engines can attract international travellers.
Educational institutions: International SEO can attract students from abroad and localised information about the institution (e.g. different languages) can increase the appeal to international students
Software and Technology Companies: Companies with digital products and services can expand their client base globally with international SEO.
Exporters and Manufacturers: International SEO can attract overseas buyers and partners as well as potentials customers and distributors.
Content creators and media: Readership can be rapidly expanded with International SEO. Localised news and stories relevant to specific regions can attract a diverse audience
Professional services: Companies such as law firms, consulting agencies, financial services and others can leverage international SEO to attract international clients and enhance their visibility in global markets.
Any Business or Non-Profit with a global audience: This includes startups, small businesses and large enterprises.
International SEO is vital for any business or organization looking to expand its influence beyond domestic borders. Digital Glory can optimise for different languages, regions and cultural contexts so that you can attract and engage a global audience, drive international traffic and achieve growth. Call us now to have an initial discuss on how we can help you achieve your goals.
