Law Firm SEO Services

Clients seeking law firms often do so under duress – they may need help urgently, or with delicate matters. That means they don’t have time to waste combing through search results for hours until they find the specific firm they’re after.

In other words, you need to stand out to clients right away. To do that, you’ll have to employ law firm SEO services.

We’ll walk you through what these services are, what they can do for you, and why Digital Glory is the law firm SEO company you’re after.

WHAT IS SEO FOR LAW FIRM WEBSITES?

SEO, short for search engine optimisation, describes the process of tinkering with a website until it shows up at the top of the search results for a given keyword. For example, if someone uses Google or DuckDuckGo to search for “best law firm near me”, the most SEO-optimised site would show up first beneath the sponsored results.

In the context of law firms, this means ensuring that clients seeking your firm’s expertise can easily find you using search terms that relate to your practice and specialisations.

HOW DOES LAW FIRM SEO WORK?

SEO is a multifaceted practice.
For one thing, there’s local SEO, which helps your firm stand out among proximity searches.

There’s also both on- and off-page SEO, which refer to different adjustments that can be made on and off your web pages to help them rank better.
In brief, SEO experts (like us) know how to adjust all the necessary parameters so search engines like Google show your website near the top of the search results for the keywords that matter most to you.

WHY DO YOU NEED LAW FIRM SEO SERVICES?

According to Digital Marketing Institute, SEO has the power to get people looking at your website and boost your rankings.
But that’s not all.

SEO for law firms comes with a whole host of benefits. Here are some of the most prominent and noteworthy ones.

Building trust with customers

Law firms rise and fall by their reputations, which are based in no small part on what their clients think of them. That means that if your clients see you as reliable and trustworthy, you’ll keep the ones you have and more easily attract new ones.

Thankfully, since SEO is a major component of any online reputation management campaign worth investing in, law firm SEO services are great at helping you build that trust.

When you appear at the top of the search results, customers see you as a go-to option. This builds credibility and brand recognition. That, in turn, encourages customers to trust you.

Coming across as knowledgeable

Picture this: you’re looking for information about a niche topic. You’re presented with the choice of learning about it from the second search result on Google, or one near the bottom of the fifth page of the search results.
Which one would you choose?

If you said ‘the first option’, you’re not alone. Google puts a lot of effort into making sure that the results it delivers are reliable and of high quality, and then promotes the best ones first.

So, if you appear at the top of the search results, clients know that you’re an expert at what you do and can be trusted to know everything you need to know.

Driving organic traffic to your website

Customers can’t choose you if they can’t find you. That’s why it’s absolutely crucial to ensure you appear as close to the top of the search results for relevant keywords as possible.

The more people you can attract to your site with law firm SEO services like the ones Digital Glory offers, the better your chances will be of converting that organic traffic into clients.

Getting long-term results

Ad campaigns can be very helpful, especially in the short term. After all, what they do best is put your firm in front of people who are likely to need your services.

However, ad campaigns’ pricing model means that you need to pay for them continuously if you want to keep seeing results. The moment you stop investing in a Google ad campaign, it vanishes like it never existed in the first place.

SEO doesn’t work like that.
With law firm SEO services, your firm’s web pages will keep gaining traction long after the initial campaign wraps up. That’s because SEO is often a one-time investment that then continues to yield results even months or years later, as your web pages continue to sit near the top of the relevant keyword search results.

More on ad versus SEO campaigns

We’ve already covered some of the key differences between SEO and paid ads, but there’s a little more to the story. Let’s cover that here.

Something to note about ads is that people know exactly what they are. Anyone who sees a sponsored result or advertisement knows that the content in question is far from objective, which discourages people from clicking on those ads.

Organic search results, on the other hand, rank without paying for the placement. This makes them appear more objective and less pushy, encouraging more organic clicks.

Another issue with ad campaigns is that they are strongly affected by the competitiveness of keywords. For very competitive keywords and niches, the cost of getting a good amount of ad-based traffic can be very high. Again, SEO doesn’t work like this.

WHY CHOOSE DIGITAL GLORY?

Now that you know what makes law firm SEO services so great, it’s time to consider what Digital Glory has to offer. Let’s explore the reasons why you should choose us for your law firm SEO needs.

We’re SEO experts

Just as law firm clients need to choose firms that are excellent at what they do, those law firms need to select real SEO experts. Digital Glory fits the bill.

We know SEO inside and out. With our help, you can boost your website’s ranking and start drawing in more clients, with great long-term ROI (return on investment) for every SEO campaign.

We’re local – and international!

Fancy an in-person consultation? Digital Glory is based in the heart of London, meaning that we can visit you if you’d like to speak face-to-face.

If you live a little too far away from us to be reached by tube, that’s absolutely no problem as well! We love working with international clients and are just as experienced at international SEO as we are at its local counterpart. The only difference is that we’ll have to video call instead of meeting in person.

We understand both small and large businesses

If your law firm is on the small side, rest assured that we know how to help you. Our expertise fully covers giving more visibility to small businesses, ensuring that you get the best results every time.

At the same time, we have experience working with large businesses and multinational companies. If your business falls more into this category, rest assured that we know how to meet all of your needs and set up the ideal SEO campaign for you as well.

We’re flexible

With knowledge of international as well as local SEO, as well as technical SEO, we can tailor your SEO services to your exact needs. That means you’ll get precisely what you’re looking for, making us quite literally the perfect fit.

Finally

Put simply, lawyer SEO is a must for any firm that wants to come across as trustworthy, market-leading, and knowledgeable to current and future clients alike. SEO helps you play the long game and win clients on a continuous basis – without investing more money in ads every month.

Digital Glory is here to help with that.
We’re the ideal SEO company for lawyers, because we know exactly how to help you achieve the results you’re after. In short, Digital Glory is here to provide the law firm SEO services you’re after to help you impress your clients and achieve brand recognition.

Get in touch!

We’d love to help you. Reach out to us at contact@digital-glory.co.uk, or give us a call on +44 (0)20 3918 4735, and we can start your journey to law firm SEO success together.