Nail Salon SEO

At the moment, the nail market is predicted to grow by around 1.96% annually. It’s generating over $370 USD in profits in the UK alone, marking it out as a profitable market that’s experiencing lots of growth and seeing plenty of new customers each day.

And with Digital Glory’s highly successful nail salon SEO campaigns, you can ensure that you reap all the benefits that come with operating within this thriving industry.

We’ll explore what SEO is in the context of nail salons, as well as what benefits come with choosing a Digital Glory campaign, right here. Read on to learn all you need to know!

What is nail salon SEO?

The acronym SEO is short for search engine optimisation. As a digital marketing practice, it focuses on helping your website rank highly in relevant search results, getting you more visibility as a direct result.

SEO involves optimising your website and pages to target particular search terms, or keywords. Here are some sample keywords we might target:

“nail salon in my area”

“acrylic nail salon near me”

“inexpensive nail salons”

“walk in nail salons”

“best nail salon”

At Digital Glory, we offer our SEO consultancy services to help you achieve your SEO goals. So if you want to shine within your nail niche, we’re the right people for the job!

THE MAKEUP OF DIGITAL GLORY’S SUCCESSFUL SEO CAMPAIGNS

Next, let’s take a look at what’s included in one of our top-tier campaigns. In a comprehensive approach, we target all of the following aspects – but if you’d prefer, we can focus on just one, two, or three of them.

Local SEO

If your goal is to show up in people’s searches on Google Maps, local SEO is what you’re after.

This is all about ensuring that your Google My Business page ranks within the top three results for local searches, such as “nail salon near me” or “nail salon in my area”. Those three highest-ranking results make up the map pack, or the little preview that’s shown to people looking up the terms.

By having us focus on this for you, we can ensure that you get more foot traffic to your in-person parlour. That helps you get same-day bookings, walk-ins, and long-term customers who are looking for a good salon near where they live or work.

On-page SEO

The next aspect of SEO, on-page, focuses on what’s visible on your web pages. This includes any text, videos, and pictures, as well as the URLs of your pages.

By optimising this, we can ensure that you rank higher – and are able to convince people to become paying customers. Our copywriting is engaging and persuasive, helping you secure new clients on a regular basis.

Technical SEO

This component emphasises the importance of putting together a website that simply runs well. We can ensure that your pages load quickly and are easy to browse on a mobile device, tablet, and desktop computer alike for maximum reach.

Off-page SEO

And finally, there’s off-page SEO, or backlinking. This involves ensuring that high-authority websites (ones that rank highly in search results) within your niche host links to your site.

So, for example, it might involve connecting with high-profile influencers and having them link to your store in their posts.

The goal here is to show search engine algorithms that your website should also have a high search result ranking.

GROW YOUR BUSINESS WITH NAIL SALON SEO

Of course, we believe in showing our customers exactly what kind of value they’ll enjoy when they choose us for their SEO needs. That’s why we’ve outlined some of the major advantages that come with a Digital Glory SEO campaign.

Bring in more traffic

This is perhaps the most important benefit of our SEO campaigns: we help you get more eyes on your website in less time.

By optimising your site for the right keywords, we’ll ensure that you rank highly in search results, helping prospective customers see you before other nail salons. This gives you a chance to impress those people and turn them into your loyal customers – without them coming across your competitors.

Turn visitors into customers

As mentioned, we make it easier to drive conversions. That’s important because organic traffic (site traffic that comes from people looking up keywords, not clicking on paid ads) without conversions is just attention without profitability.

By helping you target people who are interested in your nail services, we’re exposing your website to your ideal audience. This lets you persuade them to make a booking with relatively little effort compared to people who found you by clicking on a random ad they weren’t super interested in to begin with.

Prove you’re the best

Only so many people can reach Google’s top search result rankings. By taking up one of those coveted spots, you’ve concretely shown prospective customers that you outrank the competition.

Get started easily

To start with a Digital Glory campaign, all you need is a website. Really!

If you’ve already got a website with tons of content, we’re happy to optimise this for you to get you the best results. And if your website is brand new and a little light on content, we’re happy to fill it out with our copywriting services. So if you have a site, we can help you right away.

Keep the positives coming

Our campaigns always come with great and ongoing ROI (return on investment). After we finish upgrading your website, you’ll be able to enjoy your new and improved rankings for a long time to come, especially with a little maintenance. That means you can keep on reaping the benefits of investing in our campaigns.

Plus, since our upgrades to your website, content, and backlink network don’t go away, you also get to keep making a great impression on the people who find and view your site.

DIGITAL GLORY: THE NAIL SALON SEO EXPERTS YOU NEED

When you’re searching for the right agency to help you get your salon’s approach to SEO just right, you need Digital Glory.

Here are the main reasons why.

Our campaigns are flexible

No two Digital Glory campaigns are the same – and for good reason. We believe strongly in adapting each SEO campaign to the needs and goals of the business in question.

At Digital Glory, we’ve worked with businesses of all sizes, located all over the world. We can happily adjust our campaigns to the specific requirements that come with the size and location of your salon!

We can also focus exclusively on some areas of SEO, leaving out ones you’d rather handle yourself or leave for now. It all depends on your personal goals and preferences.

We have lots of experience

The team at Digital Glory knows everything there is to know about digital marketing. Our skills include, but are not limited to:

Digital PR

Online reputation management

SEO copywriting and content marketing

SEO audits

We offer full flexibility with regards to our services, so you can choose the best ones for you and build a comprehensive campaign – or stick to just the SEO services you need the most.

We always do our research

As we mentioned, Digital Glory campaigns are bespoke. That means we don’t just assume all nail salons must have the same requirements – we focus on doing research to truly understand your niche and how to achieve sustainable success within it.

For example, if you specialise in gel nails, acrylics, or French manicures, we can determine how best to achieve success within those niches. If you’re all about mani-pedis, or your unique selling point is original designs, or you’re known for taking same-day walk-ins, we’ll optimise accordingly.

The result is a fully customised campaign that uniquely fits your needs.

Get in touch

We can’t wait to meet you. To connect with us, send us an email using the form below or call us on +44 (0)20 3918 4735 and we’ll be ready to work out the perfect nail salon SEO campaign with you.

FAQs

Lastly, we’ll be addressing some of the most important questions people often have when it comes to SEO for nail salons.

How do you attract more customers to your nail salon?

The main way to bring in new customers to your nail salon is to ensure that your approach to marketing is highly effective. You can do this by deliberately targeting your customers online – or in other words, investing in a Digital Glory SEO campaign.

We help you land customers who are searching for nail salons, as well as ones who are out and about as they search for your services. This lets you secure a steady flow of new customers.

Is SEO worth it for nail salons?

As long as those nail salons want to keep thriving, yes, SEO is very much worth it. That’s because SEO (and more specifically, Digital Glory’s SEO campaigns) helps prove to customers that your nail salon is better than those of your competitors.

It also ensures that you never have to worry about digital obscurity. As long as you’re high up in the search result rankings, you can guarantee that at least some prospective customers will find you via the internet.

Do I need an agency for SEO?

It’s ideal to choose an agency like Digital Glory, yes.

As a nail industry professional, you’ve probably seen the results of one too many attempts at a home manicure that fell short of being beautiful. Those people could have saved themselves a lot of resources, effort, and frustration if they had simply turned to professionals from the outset.

The same applies for SEO. You can try to do some of the work yourself, but it’s not easy and rarely intuitive. That means that by the time you do go for an agency like ours, we’ll have to spend time undoing any damage before we can start truly upgrading your website. As a result, it’s more economical to partner up with us from the start.

How long does SEO take?

That depends on your goals, the current state of your website, and the competitiveness of the keywords you want to optimise for.

As a general rule of thumb, our campaigns are never cookie-cutter (like we mentioned earlier). That means we can give you a more accurate estimate of the duration of the campaign after we’ve had a chance to assess your situation and goals.