Personal Online Reputation Management

In a digital society, your digital footprint on the Internet search engines forms your online reputation. This is a perception of yourself that is instantly and internationally accessible and that is potentially subject to the attention and intentions of a vast and varied audience. Your online reputation can assist you in bringing you closer to your goals or can lead you further away from them. It is prudent to be aware of the status of your online reputation at any time and actively manage it as well as proactively safeguard it. Our personal online reputation management services are here to assist you to build and maintain a positive online reputation which meets your goals.

Why is our Personal Online Reputation Important?

A positive personal online reputation is crucial as it directly influences how others perceive and evaluate you. This is especially important when you are a public figure, a business owner or an executive in a large company.  Potential employers, clients or business partners are more inclined to engage with people that have a good reputation online.

It can enhance trust, credibility and unlock doors to professional opportunities such as job offers, partnerships and collaborations. It can also affect your personal relationships as more and more people rely on online information to form opinions about others. A positive online reputation helps to build a strong personal brand, differentiating you from others and showcasing your unique skills, expertise and values.

On the other hand, a negative personal online reputation can damage your professional prospects, strain personal relationships and erode trust and credibility. When your online presence is tarnished by negative information, it becomes challenging to convince others of your capabilities and trustworthiness. Employers may question your ability to represent their brand, while clients may opt for alternatives with a better reputation.

The statistics below will further demonstrate the importance of one’s online reputation.

This is where we can highlight your good qualities pushing down any negative mentions/ references. Anything negative appearing past the first two pages of search engine results, is not only seen by far less people but even if it is discovered it is thought to bare less significance.

Our online reputation management services, are not only useful to individuals that have been defamed in some way and wish to improve their online reputation but also to people that have nothing negative to hide but wish to portray an online image that is representative of their activities and goals. A well-polished online image, can go a long way to promoting your interests.
Within an online reputation management campaign, we will

Monitor online mentions of your name

We will constantly monitor any mentions to you and any comments related to you whether they are on mainstream press, a blog post, online reviews and others. Having that knowledge will allow us to swiftly decide whether to embrace that mention if it’s a positive one and promote it or proceed into actions that will reduce the mention’s impact if it’s a negative one.

Conceptualize and implement a proactive reputation strategy

Depending on what your goals are, we will make sure we produce highly quality content and place it on websites that complement your goals. These websites might be controlled by you or reliable third parties. At the same time, we will strive to rank this positive content high on search engines so that it is visible to your target audience. The content will showcase your expertise and achievements, will engage your audience and

Reputation Repair

We have the expertise to address negative content online and mitigate its impact on your reputation. This includes utilizing search engine optimization techniques to improve your search engine results, promoting positive content that counters negative impressions, professionally handling negative feedback as well as a combination of strategies including content creation, social media management, search engine optimization, online PR and crisis management.

International online reputation management

Several of our clients, have activities and consequently an online presence that spans different countries and different languages. As such their online image may vary from one language to the other. One’s name for example may be spelled differently in another language hence produce different search engine results and even if the spelling is the same searching for the same name from different countries may bring different results. When one’s personal online reputation has an international reach we make sure that we place it under our client’s control whenever required.

Personal Online Reputation Management cases

We are very happy to have made quite a difference to the personal online reputation of several of our clients and see its far-reaching benefits. Although each case is unique, below we are going to present some examples.

Career progression: We have assisted a C level executive to present the right online image so as to appear appealing for a number of important non-executive board placements.  Although, prior to our campaign our client had limited success in progressing in that aspect despite having all the necessary qualifications and experience, following our campaign they were able to receive offers from organisations they were targeting for. Our campaign made sure that their life achievements were fairly presented and showcased on the first page of search engine results when one would search for his name.

Politics: We have assisted an aspiring politician prepare an online profile suitable for the following term’s election campaign and made sure we very significantly raised the public’s awareness of his bid and policies, qualifications and character far before he announced his candidacy.

Defamation: An international business person that was frequently in the public eye, had intimate details about his private life published online in popular tabloids. This was not perceived well by some of his business associates leading to complications in his business deals. We managed to push all online mentions of his personal affairs past the second page of search engine results when one searched for their name by building a number of online resources related to him that were under his control. Our campaign not only improved the situation but also enhanced his personal online image so that future character attacks would be easily thwarted.

If you wish to take the next step in improving your personal online reputation, please get in touch with us for a preliminary discussion.