Plastic Surgery SEO

The popularity of plastic surgery is a double-edged sword when you’re a plastic surgeon.

On the one hand, you’ve got a broad selection of potential clients that could be interested in all manner of services you offer, ensuring business continuity and job security. On the other… so does every other surgeon in your field.

And with a finite number of customers, you’ve got to know how to stand out and draw clients to you specifically.

Thankfully, that’s what plastic surgery SEO is all about.

We’ll explore all aspects of this topic here – so stick around to learn everything there is to know about plastic surgery SEO.

WHAT IS SEO?

SEO stands for search engine optimisation. It’s a type of marketing tactic that involves revamping a website and its pages to ensure that they rank highly in relevant search results.

For example, if someone searches for “best plastic surgeons in [insert your city here]”, you’d want to appear on the first page or two of the results. SEO helps make that happen.

There’s more to it, but we’ll get into the deeper details shortly. Stick around to learn more!

What makes plastic surgery SEO services special?

As per the NHS, before undergoing plastic surgery, patients “should have a consultation with a plastic surgeon”. That means they need to be able to find such experts online first – which is where SEO comes in.

Plastic surgery SEO is unique in that it exists specifically to bring the people seeking plastic surgery into contact with surgeons offering those services.

In other words, it’s specific to plastic surgeons and helps you connect with clients.

ASPECTS OF SEO FOR PLASTIC SURGEONS

A successful SEO campaign for plastic surgeons is based on a number of different areas. These should work together to generate superb results and help you enjoy success online through SEO.

Let’s take a look at the different types of SEO, in no particular order.

Technical SEO

Up first in our list is technical SEO. This is mostly behind-the-scenes work that helps your website improve without necessarily being immediately visible to site visitors.

For example, a major aspect of technical SEO includes optimising loading speeds for your pages. This ensures that when customers click on your links, they can immediately start learning about your services without having to wait around for the page to render on their device.

Technical SEO helps keep people on your pages because it ensures that visiting your website is an enjoyable experience.

On-page SEO

If technical SEO is about making invisible improvements, on-page SEO is the visible counterpart to that.

When you focus on on-page SEO, what you’re doing is fine-tuning every part of the website that your site visitors can see. That includes any text and images, layouts, URLs, and more.

One example of on-page SEO is keyword optimising your text. This involves organically incorporating relevant keywords so that search engine algorithms know to rank your pages for those terms.

Local SEO

This is all about your Google My Business page.

When your local SEO has been optimised correctly, you’ll start showing up in the top three local search results for your niche. For example, if someone searches for “plastic surgeon near me”, your practice will then appear as one of the top results together with information on its location.

Local SEO is particularly important for businesses offering in-person services, making it an essential part of any plastic surgery SEO campaign.

Off-page SEO

Lastly, off-page SEO focuses on which pages link to yours.

When you’re able to secure link placements on reputable sites, you send signals to search engines that your page deserves to climb for relevant keywords. This helps you improve your search engine rankings without making changes that will affect your site visitors’ experiences.

Plus, it doesn’t hurt for more people to find you via those off-page links.

REASONS TO INVEST IN SEO FOR PLASTIC SURGEONS

Now that you know what SEO is and how it works, it’s time to consider some of the top reasons why it’s so worthwhile to invest in plastic surgery SEO services.

1. Boosting organic traffic

First and foremost, SEO helps boost your organic traffic. That means more people will find your website without you paying for their clicks, ensuring that your business gains more clients over time.

Not every site visitor becomes a paying customer, of course. However, organic traffic that results from SEO campaigns consists primarily of people who are already seeking the services of plastic surgeons, making it more likely that they’ll be interested in your work.

2. Getting great ROI

Any business investment should come with ROI (return on investment) to be considered a good idea.

SEO absolutely fits this bill.

When you invest in SEO, you ensure that you start climbing in the search result rankings – and that you can keep climbing as time goes by. SEO optimisations don’t go away after the initial campaign ends, meaning you’re able to retain and even improve your ranking long after the campaign is over.

In short, you can enjoy long-term ROI when you choose to invest in plastic surgery SEO.

3. Maintaining a competitive edge

We’ve mentioned that part of the process involves outranking your competitors. This helps you stay competitively viable and avoid falling behind what others are doing.

In fact, by outranking other plastic surgeons in search engine results, you can ensure that you get more business in the long run than your competitors do. That gives you the edge over them in the long term, letting you perform better and wow more customers.

Digital Glory has the best plastic surgery SEO services

If you’re seeking the best plastic surgeon SEO agency, look no further. Digital Glory can give you everything you need from an SEO campaign – and here are the main reasons why.

Our campaigns are adjustable

Perhaps more than most, plastic surgeons understand the need to embrace flexibility and adaptability.

We feel the same way.

That’s why, at Digital Glory, we can help you put together the exact SEO campaign you’re after. If you’re only interested in improving your Google My Business page rankings, that’s no problem – we’ll perfect your local SEO for you. If you’re after a comprehensive all-in-one package, that’s also great, we’re happy to help.

In short, we’ll make sure you get precisely what you need and nothing less.

We can work with any size of business

Some SEO agencies cater specifically to certain sizes of business. That’s just not our style.

We’ve got experience working with large and small businesses alike, as well as companies of all sizes in between. Whether you’re a solo surgeon or part of a huge company, we can help you get your SEO just right and cater to your individual needs.

We’re both local and international

If you operate (pun intended) within the London area, we’ll come and meet you in person, if you’d like! That way, we can build up a personal relationship and have face-to-face discussions about the SEO campaign.

If you’re based abroad, or you’d rather not talk in person, that’s no problem for us. We’re more than happy to handle communications online and speak virtually – including if you’re in a totally different time zone.

We operate on both a local and international basis for your convenience.

So, in summary…

SEO is an unmissable component of any good marketing strategy in our increasingly digital world – especially in competitive fields like plastic surgery.

For plastic surgeons to stand out, they need to rank highly in search engine results. And when they invest in SEO to make that happen, they get to enjoy a wide array of further benefits and advantages. It’s a win-win for plastic surgeons!

Better yet, you can take the easy way and have the SEO experts at Digital Glory handle the majority of your SEO campaign for you. That way, you can focus on delivering amazing experiences to your customers while we handle the nitty-gritty of plastic surgery SEO for you.

Reach out to us!

We’re always ready to connect and help you get the best possible plastic surgery SEO experience. Simply give us a call on +44 (0)20 3918 4735 or shoot us an email at contact@digital-glory.co.uk and we can start your journey to SEO success together.

FAQs

Lastly, let’s go through some of the most frequently asked questions on the topic of plastic surgery SEO.

Who needs SEO?

Anyone who wants to achieve organic online traffic needs SEO.

Notably, this includes bloggers, businesses, and anyone in between. If you’re a plastic surgeon who wants their practice to gain renown and see plenty of online traffic, you’ll need SEO, because it’s what brings visitors to your pages organically.

Since plastic surgery is a competitive and rapidly-growing field, you definitely need SEO if you want to succeed as a plastic surgeon.

Is SEO important?

The short answer is: yes, it most definitely is.

The slightly longer answer is that SEO is what puts you on the map, both literally and figuratively. With it, you can boost your reputation and attract more clients, including long-term loyalists who will recommend you to their friends and other loved ones.

So, if you want to thrive as a plastic surgeon, SEO is important. If you’re willing to gamble on making a living based exclusively on turning your personal contacts into paying customers, maybe you could do without SEO… otherwise, it’s a must.

Are plastic surgery patients affected by SEO?

They are indeed. Plastic surgery patients often find the clinics they’d like to work with via the internet, and more specifically, by entering keywords into search engines. In doing so, they’re interacting with SEO-optimised pages.

Clients will be much more likely to be exposed to plastic surgeons who have perfected their SEO strategy. That’s why they’re inherently affected by SEO, even if they’re not the ones who are engaging in SEO campaigns.

Do I need plastic surgery SEO specialists?

On a purely hypothetical level, you can do some SEO work without the need to rely on help from seasoned experts.

However, this is a little like learning how to talk to the customers at your plastic surgery practice by reading a WikiHow page and improvising. In both cases, you’re leaving an awful lot to chance when you could, instead, choose to do things right the first time.

Plastic surgery SEO specialists are highly skilled at creating SEO campaigns specifically for plastic surgeons and surgery practices. This makes them the better option for the vast majority of plastic surgeons hoping to invest in SEO.