Recruitment SEO

A staggering 90% of hiring managers are struggling to find the right candidates for the positions they’re trying to fill. That leaves no room for doubt: recruitment is vitally important and the demand for skilled recruiters is on the rise.

And as any skilled recruiter knows, the majority of the talent pool for almost any given role can be found online.

Of course, attracting the right candidates and ensuring they can find you among the crowd of other recruiters vying for their attention is much easier said than done – unless you’re using recruitment SEO.

We’ll show you what we mean by recruitment SEO, as well as why you need it and how Digital Glory can help.

What is SEO for recruitment?

SEO for recruitment is all about helping your web pages rank as highly as possible in relevant search results. That way, prospective candidates and jobseekers can more easily find you and choose you as their recruiter.

In brief, SEO works by optimising your web pages to send the right signals to search engine algorithms. This then encourages the algorithms to rank your pages more highly than those of your competitors, securing your place high up in the search results.

THE BUILDING BLOCKS OF RECRUITMENT SEO

There is no one singular practice that will boost your SEO rankings overnight – be wary of anyone trying to sell you something like that!

Our highly successful SEO campaigns at Digital Glory take a comprehensive response to search result rankings. We focus on the following factors to give you a leg up and upgrade your website.

On-page SEO

When someone opens your website, anything they see counts under on-page SEO. That includes your text, images, URLs, videos, and more – and all of it can be optimised to better your overall ranking.

Off-page SEO

If you’ve ever noticed many hyperlinks appearing on popular websites, that’s because this is a crucial aspect of SEO: off-page SEO, or backlinking.

Backlinks on high-authority websites within your niche help show the search engine algorithms that your pages should climb higher in the search results. That’s why it’s crucial to ensure that the right sites are linking to your website, and why we focus a lot of our efforts on this SEO component at Digital Glory.

Local SEO

Next is the kind of SEO that affects the people who are trying to find you in person. This is local SEO and it’s concerned with helping your Google My Business page reach the top three results for relevant local searches.

Good local SEO ensures that candidates looking for recruiters they can speak to in person are directed to you instead of your competitors.

Technical SEO

Last on our list, but certainly not least, is technical SEO. This is all about the things that are happening behind the scenes on your website, including its loading speed, inclusion of schema, and mobile-friendliness. This is another of our areas of expertise at Digital Glory.

WHY IS SEO FOR RECRUITMENT SO IMPORTANT?

We’ll also show you the major advantages you get to enjoy when you invest in recruitment SEO. Digital Glory’s highly successful SEO campaigns help you reap those benefits quickly and consistently.

Drawing in the right candidates

Every recruiter’s ultimate goal is to find the ideal candidate for each role on an ongoing basis. That’s no easy feat to manage, particularly if the most promising candidates keep being snapped up by your competitors.

However, when you invest in SEO, you can more easily reach the very people whose skills you’re after. For example, if you’re trying to fill a role that calls for very niche knowledge, you can optimise a specific landing page for the relevant keywords and then quickly connect with the people who have the right knowledge and skills.

Expanding your reach and talent pool

The more people that can see your website when they’re searching for the services of a recruiter, the more potential candidates you’ll be able to choose from. That means a deeper talent pool, which means you can be much more selective when choosing a candidate.

It also helps you connect people with more obscure roles and keep both hiring managers and jobseekers happy. Plus, it lets you build a professional network more easily!

Seeing long-term results

A pay-per-click ad campaign can be useful… for a limited time. But once you stop paying for it, you immediately stop seeing any results.

With SEO, you can keep drawing in new clients and expanding your talent pool on an ongoing basis. Digital Glory’s SEO campaigns help you reach great rankings for relevant keywords – and then maintain those rankings with relatively little effort.

DIGITAL GLORY: YOUR RECRUITMENT SEO PROFESSIONALS

When you need a hand with your recruitment SEO, we’re the right people for the job. Here’s what makes us the best candidate.

We’re adaptable

We don’t believe in a one size fits all solution or approach to SEO. Instead, we know that every recruitment agency and professional has unique needs and preferences – so we do everything we can to account for those.

If you’re not interested in local SEO due to only operating online, for example, we can adjust our campaign to exclude this. Or if you’d really like us to focus on technical SEO, we’ll happily make that change!

We’re knowledgeable

Our skills go far beyond just SEO. We know everything there is to know about other key aspects of digital marketing, including online reputation management and content marketing, so we can help you with these as well.

We’re also always on the hunt for new things to learn and new ways to grow. We want to learn from you so we can keep offering the best services possible to each and every one of our customers.

We get the best results

At our core, we’re dedicated to ensuring you walk away from your completed SEO campaign with a smile on your face.

Our results are far-reaching and long-lasting. We’re not content with doing a good job – we want to really make a difference in your professional life and help you truly thrive as a recruiter.

Contact us

Want to start upgrading your approach to digital marketing today? Reach out to us via phone (+44 (0)20 3918 4735) or email (contact@digital-glory.co.uk) and we can talk recruitment SEO.