SEO Consultancy London

SEO is a fundamental aspect of digital marketing that can very significantly impact your online presence, your traffic and your sales. Its goal is to improve your search engine keyword rankings and as a result grow your business and your sales, build credibility, improve user experience and provide long term benefits.

If you are looking for SEO Consultancy London, Digital Glory has long and proven experience in advancing brands and businesses from online obscurity to amazing returns. We can either work on a campaign across all areas of SEO or specialise on a particular part that you need more help with.

HOW DOES SEO COMPARE TO OTHER FORMS OF MARKETING?

Increased visibility and traffic: Most of us and increasingly more people use search engines to research or buy goods and services whether from a desktop, mobile or tablet. Organic search traffic dominates the market as can be seen in the statistics below emphasising the need for a solid SEO strategy for long term success.

Percentage of total organic traffic for each search engine result position

Increased conversions and sales: By optimising your website for related keywords and ranking for those keywords, you attract visitors that are actively looking for your products and services which is far more likely to lead into sales. In contract other forms of marketing such as paid publication ads do not offer the same level of targeting.

Enhanced visitor experience: Improving user experience is a vital part of a successful SEO campaign, whether its improving loading times, website structure, mobile compatibility, content quality and relevance. Improved user experience leads to more conversions and sales. Other types of marketing such as paid ads do not have this requirement.

Long term results: In contrast to paid advertising where all visibility stops when payments stop, SEO provides long term benefits. Once a ranking has been achieved, it can be maintained with minimal effort and some adaptations. SEO can be thought as an investment to the business. The organic traffic that comes as a result of the initial investment in SEO will last without further expense making it a sustainable and cost-effective strategy for business growth.

Market share: With 94.27% of all traffic being organic having an SEO optimised website and ranking well on high traffic relevant keywords is among the most effecting way in increasing your market share.

SEO promotes other marketing actions: Part of an SEO campaign is creating high quality, valuable, optimised content that helps you engage with your target audience and promoting your content marketing goals. At the same time content / pages that rank highly are more likely to be shared on social media increasing your traffic as well as your reach and engagement.

Local sales: For businesses that operate within certain geographical areas or have a physical location in certain areas, local SEO is essential in attracting customers in your area and increasing foot traffic and local sales. Furthermore, optimising your Google My Business profile, ensures that important information about your business are clearly visible in local search results and Google maps and a user can see them without navigating your website. This attracts potential clients that search for a product or service in the mobile device while being out.

SEO is measurable: There is a plethora of analytics tools that help you measure the effectiveness of your SEO efforts, understand user behaviour and make data-driven decisions to improve your SEO results by using metrics such as organic traffic, bounce rates, conversion rates, time on page and keyword rankings.

SEO Consultancy London Services

We can successfully perform each of parts of an SEO campaign below separately or all as part of the same campaign.

SEO Audits

In our comprehensive audits we find out your current online brand exposure and rankings, uncover hidden issues that hold your website back and analyse technical SEO as well as On-Page and Off-Page SEO. Furthermore, we identify untapped opportunities for you to take advantage of.

Keyword Research & Strategy

Based on your business goals and your services and products we conduct thorough keyword research to identify the most relevant, high commercial intent and high traffic keywords for your business. We also see which keywords your competitors rank for as to identify keyword gaps.

On-Page Optimisation

Making sure that your website is relevant and has increased usability. We can deliver multiple improvements in content optimisation, meta tags and internal linking as to make sure it aligns with your keyword goals.

Technical SEO

We make sure that your website is technically sound and search engine friendly. This includes optimising website speed, optimising your website for mobile and schema markup implementation

Content SEO

Not only we make sure that your content is SEO optimised and of high quality, informative and engaging but we can also create a content generation plan for your own website and third-party websites that refer to yours and promote your goods or services.

Local SEO

We can very significantly improve your Google My Business Page visibility and make sure that your physical location and service area is promoted. We also ensure that your contact information is consistent across the web and promote the reviews of your business.

E-commerce SEO

We focus on promoting your online store and make sure your products show up highly in related searches compared to your competition.

Mobile SEO

With an increasing number of users searching on mobile, we make sure that your website is optimised for mobile ensuring a great user experience and better rankings in mobile search results

Link Building

As part of our off-page optimisation, we make sure that relevant and reputable websites link back to you to enhance your website’s authority. For that purpose, we use a wide variety of link building strategies, including guest posts, broken link building, HARO, online media publications and influencer outreach.

Digital Glory SEO Consultancy London process

• Initial Consultation: We begin with an interview as to understand your business, goals, challenges and requirements
• Audit: We perform a thorough audit as to establish your current performance, identify areas for improvement and match your goals to proposed actions
• Strategy Development: Based on the audit we create a customised SEO strategy that contains as many aspects of SEO you require.
• Implementation: Our team implements the strategy, continuously making changes and improvements upon consultation of the results achieved.
• Reporting: We provide regular reports on progress and results along with any changes in strategy direction needed.
• Support: We are there for you for any questions you may have and any additional guidance in regards to the SEO process but also expanding into your brand’s online reputation.

Dont wait anymore to start your route to online success. Call us to discuss your requirements and receive a free initial consultation.