Almost one-fifth of the people who were polled in a recent Hubspot report said that when it comes to marketing content, the written word reigns supreme for them. This clearly shows that many people care very much what’s written on your website.
But how can you capitalise on this and impress those prospective customers?
This is where SEO copywriting services come in handy.
The first question to ask is, of course, what exactly we mean by SEO copywriting. Let’s break it down.
The term ‘copywriter’ might call to mind the image of someone with a laptop, notebook, or even typewriter who creates written text on-demand. That’s… half of the picture.
Copywriters do more than just write. They research topics, often including complex or multifaceted ones, and strategise to figure out the best way to communicate information to an audience.
Here are some questions copywriters need to be able to answer for each piece of copy:
Should the copy come in the form of a listicle, extended guide, or blog post?
– Which keywords should be targeted?
– What are readers looking for in the content?
– How can brand identity be communicated in this piece?
SEO copywriters have to strike a delicate balance between writing for search algorithms and creating content that human readers will genuinely enjoy. But there’s a third factor to consider as well.
A skilled copywriter can ensure that every word on a website perfectly reflects the company’s brand identity. That way, even people who skim-read the content still get a strong sense of the brand’s identity, while those who read the full thing get a more detailed but equally branded experience.
So, an SEO-focused website copywriter knows how to write excellent content that ranks well in relevant keyword searches. Does that mean you should always hire one for your sites?
The short answer is yes. Here’s the longer answer, detailing reasons why an SEO copywriter is an unmissable investment when you’re putting together or improving a website.
A digital copywriter knows how to wow people with the things they write. They’re experts at creating SEO-optimised content that still strongly appeals to human readers, as well as at business online reputation management – because the things that are written by and about you directly shape the way you’re perceived online.
In short, digital copywriters know how to make sure your website’s written copy impresses every single time, and leaves a lasting positive impression at that.
Great content helps you reach high search result rankings – without requiring you to stuff every sentence full of dozens of keywords.
SEO copywriters know how to write such that your pages rank for specific, useful keywords. This lets you ensure that your individual web pages are tailored to relevant, high-intent terms that drive organic traffic and connect you with promising customers.
Plus, great copywriters can make even basic pages climb higher. This helps you become a leading expert in your niche as far as Google and your customers are concerned.
Writing the right bit of copy for the right page every time is daunting, especially if your expertise lies elsewhere. When you choose a digital copywriter, however, you can ensure that you get that perfect copy every time, in record time.
This also means that your website will climb faster. Plus, when your copy is great and engaging across the board, you can ensure that your organic traffic is much more likely to be converted into paying customers
Now that we’ve explored the concept of SEO copywriting services, we’re confident in recommending Digital Glory for all your copywriting needs.
Whether you’re a major enterprise or a small business, we have the necessary expertise to support you in your online marketing journey.
We understand the needs and limitations that come with being a small business, just as we have a strong grasp of what larger companies need in terms of SEO copywriting.
If you’re London-based and looking for a face-to-face meeting to discuss your copywriting needs, let us know – we’re happy to come out and chat in person! Otherwise, we’re equally effective at working with international clients and are just as happy to talk via video call.
Whatever your specific needs and requirements may be when it comes to SEO copywriting services, we’re here to provide them to you. We can adjust our copy according to your requests and are experienced at brand reputation management – so we know just how to get your brand voice across in every sentence.
We’d love to work with you. Once you’re ready to revolutionise your approach to online marketing, give us a call on +44 (0)20 3918 4735 or email contact@digital-glory.co.uk to let us know you’d like to talk about our SEO copywriting services.