When you work in a competitive profession like accountancy, standing out among all of the competition can feel like trying to drive without directions. That’s doubly true when you’re struggling to get enough people to take an interest in your business and become paying customers.
SEO for accountants is the answer to these problems.
In this complete guide, we’ll tell you everything you need to know to help you fully understand SEO for accountants. To do that, we’ll start with a quick definition.
SEO, short for search engine optimisation, is focused on helping your pages rank highly for relevant keyword searches. That means that when your prospective clients type “best accountant firm near me” into Google, Bing, DuckDuckGo, or other search engines, you’ll come up as one of the first organic (non-sponsored) results.
Accountant SEO is all about doing this for accountants.
The result is that your pages will always turn up early on when leads search for relevant information. This leads to them becoming more familiar with your company and, in an ideal scenario, eventually initiating contact and becoming paying customers.
If you’re planning to invest in SEO campaigns, you should know how they work first. That’s why we’ll break this down here.
As is the case for most worthwhile endeavours, SEO campaigns begin with a robust plan or strategy.
For accountant website SEO, this means planning exactly what you want to achieve, as well as which aspects of your website you’d like to work on.
Let’s say, for instance, that you’d like to improve your brand’s reputation. This goal can be subdivided into becoming more well-known and promoting a positive brand image, both of which can be achieved with good SEO practices.
Next, you’ve got to decide what you’d like to focus on. We’ll make that a bit easier for you by listing and exploring the different types of SEO you can hone in on.
If you’ve ever searched for a type of business, service, or restaurant near you, you’ve likely seen Google’s map pack. This term describes the top three results on Google Maps – the ones that are likely to get the most views and clicks.
Local SEO is all about promoting your Google My Business page such that it becomes part of those three top results as often as possible.
What this does, is draw in more organic traffic from people looking for local experiences and businesses.
This type of SEO refers to anything that can be controlled on the webpage, including any text, images, metatags, and much more.
There are many ways to optimise this content to appeal to your audience more directly. Some people might choose, for example, to add more keywords into the text of their website.
Your website can also be improved behind the scenes, so to speak. That’s called technical SEO.
To illustrate its importance, imagine this. You want to buy flowers locally, so you click on the first non-sponsored website that shows up when you type “buy flowers near me” into Google. However, the website takes a long time to load and is hard to navigate on your phone when it finally does open.
This would encourage you to go to a different website, right?
That’s the ethos behind technical SEO. It’s all about streamlining and improving your website and the way it runs, such that you provide a better user experience to all of your site visitors.
The internet is a place of great interconnectedness. You can use this to your advantage in the form of off-page SEO.
If a website is linked to on official and trustworthy sites, that sends a signal to search engine algorithms that the site should rank highly in the search results. This means that by getting your page linked to on high-authority websites, you can boost its ranking without actually changing the content of your own site at all.
Now that you’ve decided what you should do, it’s time to do it. You’ll want to get your SEO plans started so that you can start to see results as soon as possible.
Once you’ve designed and implemented your SEO plans, you’ve got to keep an eye on things. How quickly is your site’s organic traffic climbing? Are its search result rankings climbing, and at what rate? These are the sorts of questions you’ll have to answer.
But wait, you might be thinking. Why should you invest time, energy, and resources on SEO for accountants? What makes it worth it?
We’ll take a look at some of the main benefits associated with using SEO services for accountants.
First and foremost, SEO efforts aim to increase your organic traffic – that is, the site visitors you get without paying for their clicks, or for advertisements to entice them with.
Organic traffic comes from people searching for keywords that are strongly connected to your business. The more of it you have, the better the ROI of your SEO campaigns is, and the lower your cost of acquisition for resulting customers will be.
People who have no interest in accounting services are unlikely to want to become your customers. On the other hand, people who really need accounting firm support should be directed to your site as smoothly as possible.
In other words, you need qualified leads. And people who are spending time looking up search terms that relate to your business are highly likely to be at least somewhat qualified leads.
As mentioned, SEO campaigns come with great ROI. What’s even better is that there’s not really an end point at which that return stops coming.
SEO lets you stand out in the long run, without spending money on ongoing ad campaigns. That means that as long as your website stays up and functional, you’ll keep seeing traffic coming your way thanks to your SEO efforts.
And that traffic means ongoing ROI!
You’re more likely to draw in customers if you’ve got a good reputation, which is why business online reputation management is so important. And SEO plays a key role in that practice.
When your answers to customers’ questions keep coming up in their search results, they’ll quickly see that you’re reliable and trustworthy. That helps build your reputation.
We’ve talked about local SEO. Now it’s time to highlight the fact that having more people find you locally means you get to build a local presence, and that means generating more word-of-mouth promotion.
In time, you can become a staple of the local business community in this way.
We’re also going to highlight some important SEO best practices. These will help show how SEO campaigns for accountants should be carried out, so you can ensure you’re going about things in the right way.
As per Semrush, researching and assessing your keywords helps you in lots of ways, including understanding your audience and finding ways to get the edge on your competitors.
That’s why we’d recommend it to anyone.
Even if you’d like to hand things over to the experts as much as possible, it’s a great idea to know a thing or two about the keywords you’d like to target. This helps you optimise the direction the campaign takes, as well as giving your chosen SEO company for accountants a clear idea of what you’re aiming for.
The shorter a keyword is, the more competitive it tends to be. For example, simply “accountants” is a much more difficult keyword to rank for than “local accountants”, while “local accountants for small businesses” is even less competitive.
That means that the more specific your niche is, the easier it will likely be to score high rankings within it.
Embrace what makes your business unique. By doing that, you can draw in the exact customers who are after that niche while outshining your competition.
We mentioned that this is an essential part of an SEO campaign earlier, but it bears repeating.
The more closely you monitor your campaign’s progress, the more easily you’ll be able to pinpoint both highs and lows. This lets you easily identify what’s going well, and which ideas might need a little more workshopping.
So, where should you look when it comes to SEO for accountants?
We’re confident that Digital Glory can give you everything you need – and here’s why.
Our expertise is deep and varied. Whether you’re a tiny local firm with fewer than 10 employees or a huge multinational enterprise, we know how to help you succeed.
If you’re local to London, we’re happy to come visit you to chat in person and figure out the best possible plan. And if you’re based further afield, or even on the other side of the world, we can build that same connection via video calls!
That makes Digital Glory both international and local – as well as great at working in both capacities.
Just as we’re versatile when it comes to locations, our expertise extends to businesses of all sizes.
We understand that smaller businesses have more finite resources, and can help you plan accordingly. At the same time, we know how complex balancing the needs of all stakeholders at large companies can be, and we’re absolutely up for the challenge.
Basically, if you’re an accounting firm, we’re the SEO agency for you.
Is there a particular aspect of SEO you’d rather handle yourself? No problem!
At Digital Glory, we want to give you the best SEO campaign experience possible. That means focusing on the areas you find most important and trusting you to know what you need.
Simply tell us what you’d like to prioritise and we’ll take it from there. Our goal is to help you, in the way you’d like to be helped.
SEO is always growing and changing – and that’s because the algorithms that govern search results are also always in flux. That might make it seem like a game you can’t win, but the opposite is actually true.
At their core, good SEO practices don’t truly change. It’s all about creating the best and most trustworthy pages, and then making sure that those pages are seen by the right people.
We can help make that happen.
At Digital Glory, we’re all about helping you achieve your accountant SEO goals. As mentioned, we’ll be glad to help you set your campaign up just right so you draw in more organic traffic, boost your reputation, and stand out from the crowd. In a word, we’re the experts when it comes to SEO for accountants.
We’re here to give you the exact accountant SEO experience you’re seeking. Reach out to us at contact@digital-glory.co.uk, or give us a call on +44 (0)20 3918 4735, and we can start your journey to success with SEO for accountants together.