In 2025, the industry revenue for architectural activities in the UK is expected to hit $10 billion in USD, having grown from just under $7 billion in 2012. That’s a sure sign that architecture is on the rise, and that people are continuing to invest in this healthy industry.

That being the case, how can you make sure that your architecture firm stands out among the crowds of others within your niche?

Enter SEO for architects! It’s your secret weapon that’s sure to help you outdo the competition and really wow your customers, especially when you choose a highly successful SEO agency like Digital Glory to help you make your SEO campaign happen.

Ready to learn more? Read on!

What is SEO for architectural firms?

SEO is an acronym for search engine optimisation, or the process of ensuring that your web pages rank as highly as possible for relevant keyword searches. It’s all about working with the algorithms that determine rankings, as opposed to against them.

At the same time, SEO has to balance the needs of human site visitors. That means that simply shoving as many keywords onto a web page’s text is not going to work, because no one enjoys reading text that barely makes sense thanks to an overabundance of keywords.

(And anyway, keyword stuffing is going out of fashion for the search engine algorithms, so there’s really no reason to do it.)

SEO for architectural firms in particular is aimed at helping your architecture business’ website and pages rank more highly than those of your competitors.

MAIN SEO COMPONENTS

To develop a deeper understanding of SEO, and of the work that goes into our high-performing campaigns at Digital Glory, it’s important to know all about what makes up a whole SEO approach.

These are the main components we tend to focus on.

Off-page SEO

When determining which rank will be afforded to which website, search engine algorithms place great value on backlinks. A website with high-authority backlinks will pretty much always outrank one without them. In this context, ‘high-authority’ means reputable and high-ranking sites.

This is where off-page SEO comes in. It’s focused on creating that network of backlinks to your site from high-ranking sites within the architecture sector.

On-page SEO

This is the counterpart to off-page SEO. Where the latter emphasises the importance of ensuring that your site is linked to, on-page SEO is all about ensuring that what can be seen on your web pages is excellent.

It includes written content and visual media, as well as your page URLs.

Local SEO

Next, there’s local SEO. This focuses on your Google My Business page, which shows up when people are looking for architecture firms that are located near them.

Well-managed local SEO lets your Google My Business page place within the top three local search results. That way, your business is highlighted over others in local searches, driving physical foot traffic your way and helping you connect with your community in person.

Technical SEO

Lastly, there’s technical SEO, which pertains to the ‘backstage’ workings of your website.

Have you ever tried to open a site that took forever to load, or that was impossible to navigate on a mobile device? If so, you’ve encountered examples of poor technical SEO. It increases bounce rates and discourages people from spending any length of time on your website.

On the other hand, great technical SEO makes for a smooth experience for all users.

WHY DO YOU NEED SEO FOR ARCHITECTS?

Our Digital Glory SEO campaigns are highly effective and help you get exactly the results you’re after – but what if you’re not sure whether SEO is even right for you?

To help you make your choice more easily, we’ve gathered some of the main reasons why you’d want to invest in SEO. These are presented in no particular order.

Attracting organic traffic

With the help of SEO, it’s easier than ever to draw more organic traffic to your website. Organic traffic consists of people who searched up keywords relevant to architecture and your business on their own, instead of clicking on an ad that may or may not be relevant to their interests in the first place.

The closer to the top of the search results your website appears, the more people will see it when they look for your keywords. This helps you get more organic traffic on an ongoing basis.

Driving conversions

Since SEO helps bring people who are interested in your services to your website, you’ll have an easier time generating conversions and encouraging people to become your customers.

That’s also because organic traffic has more qualified leads, or prospective customers who are likely to have buying intent.

Great ROI

Once your SEO campaign is complete, your website will continue to passively draw in more leads and drive conversions. That means that the ROI you get from successful campaigns like the ones we offer at Digital Glory doesn’t stop once we wrap up the finishing touches of your website.

With a little maintenance and occasional input from professionals like us, you can retain your high search result ranking for years to come as well. That’s great for ongoing ROI that simply keeps delivering.

Low barrier to entry

To get started with a Digital Glory SEO campaign, you need… a website. That’s it!

If you’ve got a well-developed website that needs minor tweaks, we can help with that. At the same time, a bare-bones website with only a homepage and an ‘About Us’ page works too – it’s just as much within our realm of expertise.

WHAT DOES A DIGITAL GLORY SEO CAMPAIGN LOOK LIKE?

We’ve mentioned that our campaigns are highly successful – but how do they work?

Generally speaking, we like to follow the structure we’ve laid out below. We’ll also happily adjust our process as per your requests though, so if something here doesn’t suit you, just let us know!

Step 1: keyword research

All of our campaigns begin with keyword research, and for good reason. Thorough research helps us shape the rest of our campaigns, as it shows us which keywords we should optimise for and how competitive they are.

We also like to use this stage to ensure that we’re focusing on keywords that will give you a tangible boost in organic traffic. Ranking highly for a convoluted keyword might be easy, but few people will look up complicated search terms when they could simply be entering ‘best architectural firm in my city’.

Step 2: content

As we’ve mentioned, great content is important when it comes to ranking well. That’s why we like to focus on that next.

If your website is already well-populated with informative and useful content, we’ll edit what you’ve got to optimise it for the search engine algorithms. If not, we can create your content from scratch and ensure it’s SEO optimised right away.

Step 3: technical SEO

Next, we focus on the technical side of your website to ensure it’s running as well as it possibly can. This process can take longer if your site is larger or has more pages, while it tends to be quicker for smaller-scale sites.

Step 4: off-page SEO

After that, we focus on building out your backlink network. Depending on how specific your niche is within architecture, the amount of time this takes can also vary widely. It’s important to us that your backlinks are hosted on quality websites, as low-quality sites hurt your rankings in the long run.

Step 5: continuous improvement

As a final step, we keep a close eye on the development of your campaign. This lets us spot any opportunities for improvement quickly and act on them right away. It also helps us work out which strategies are most effective for your specific site and tailor our approach accordingly.

DIGITAL GLORY: YOUR ONE STOP SHOP FOR SEO

We’re simply the right choice for your SEO needs. And we’re not just saying that because we’re biased either – the facts speak for themselves!

Let’s take a look at what makes us special.

We’re flexible

Are you a small business or a large one? Do you operate from London like we do, or are you based abroad? Whatever the case may be, we’re happy to adjust our approach and accommodate for your needs. That’s because flexibility is at the core of our business model.

We’re adaptable

In a similar vein, we’re great at making changes to better suit your requests. For example, if you’ve got an internal SEO team and would like to provide them with more support, we’re happy to do that. We can also provide a comprehensive SEO campaign, or hone in on particular areas you’d like to place the majority of your focus on.

We’re knowledgeable

Last but certainly not least, we’re very skilled at what we do. We know SEO inside and out, of course – and we’re also digital marketing, online reputation management, content marketing, and SEO audit experts. We’ll gladly put together the exact package you’re after so you get all the services you need in one place.

Get in touch

We’re ready to work with you to get the best results. You can reach us at contact@digital-glory.co.uk or +44 (0)20 3918 4735 – we’re always happy to talk SEO for architects and put together your perfect SEO campaign for you.

FAQs

Lastly, we’ll share the answers to three of the most common questions associated with SEO for architects.

What is SEO for architects?

To give a quick answer, it’s the practice of helping your architecture business’ website rank as highly as possible in relevant search results. SEO involves a few different processes, all of which aim to give the search engine algorithms the information they need to rank your web page more highly.

Is SEO free?

It is, technically, possible to do SEO for free. You might have some knowledge of the associated practices yourself, or you could have a friend or connection who can help you out.

However, free SEO won’t get you the same results as paid SEO can. That’s because SEO is an involved process that adapts to an ever-evolving algorithm, meaning you can’t easily keep up with the latest demands of SEO if you’re not a professional in the industry.

Do I need an SEO agency?

It’s ideal to have one, yes. That’s because SEO agencies like Digital Glory are staffed by knowledgeable experts who can tailor your campaign to your exact needs and specifications. That means you get the results you want every time while conserving resources you’d otherwise spend trying to do it all by yourself.