SEO for Car Dealerships

2024 saw nearly 2 million new cars sold in the UK, with a further 7.2 million used cars being sold as well. Used car sales in particular increased by 5.1% compared to 2022, which shows marked growth within the field of car dealerships.

So, amid this thriving industry, how can you ensure that your dealership stands out and continues to grow?

The answer lies in SEO for car dealerships – and specifically the highly effective SEO services offered by Digital Glory. Let’s take a look and learn more on the subject!

If you’ve never heard of SEO (search engine optimisation), let us give you a quick primer. It’s the practice of ensuring that your website ranks as highly as possible in search results when people look up relevant keywords.

Here are some examples of keywords that might be relevant to your car dealership:

“car dealership near me”

“used car dealership”

“car dealership deals”

“local car dealerships”

These keywords represent terms your prospective customers might look up to find you. The higher up your website appears in the results, the more exposure you get as a direct result.

Digital Glory’s successful SEO campaigns focus specifically on the needs of your dealership, and on ensuring it stands out within your niche. We do this by means of extensive research that helps us figure out exactly how to make you a leader in your field.

THE MAIN COMPONENTS OF OUR HIGHLY SUCCESSFUL SEO CAMPAIGNS

We make no secret of the ingredients in our powerful campaigns. Here’s what we focus on to help your website (and, by extension, your company) thrive.

On-page SEO

First, there’s everything customers see when they click on your website. This includes any text, videos, and images, as well as the URLs of your individual web pages.

Our campaigns strike a fine balance between satisfying the search engine algorithms and catering to the needs of the people who will be looking at your pages. After all, your goal is to reach and connect with customers to drive conversions, not just to be seen by them.

Local SEO

When someone does a local search, they’re often out and about or seeking services near them. Ranking highly in these searches helps you bring physical foot traffic to your dealership’s doorstop, ensuring that you’re able to build an in-person connection and drive sales in this way.

Local SEO is all about raising the ranking of your Google My Business page, with the goal of making it into the map pack (the top three results for local searches). We’re experts at making this happen.

Technical SEO

Next, there’s technical SEO. This focuses on optimising your website from within, so that loading times are as quick as possible and the site is well-optimised for mobile users.

Digital Glory’s team of technical SEO experts is highly skilled in finding ways to upgrade your site such that it works as well as it possibly can. This is good for both search algorithms and your site visitors.

Off-page SEO

Lastly, there’s backlinking, or off-page SEO. This involves creating a network of links to your web pages – and those links must, importantly, be hosted on high-authority websites. This signals to search engines that your pages should climb for relevant keywords.

We always take the time to truly understand your niche so we can ensure that we’re putting together the best possible backlink network for you.

UPGRADE YOUR BUSINESS WITH OUR SEO CAMPAIGNS

It’s now time to look at how Digital Glory’s car dealership SEO services help you. The following benefits come with choosing us as your SEO experts.

Attract more organic traffic

First and foremost, any business needs a steady influx of customers to thrive. That’s something we’re great at helping with.

In particular, our SEO campaigns raise your website’s ranking and ensure that it’s easy for interested parties to find. This means that people looking for your type of car dealership can easily come across you, driving organic (non-paid) traffic and attracting qualified leads.

Boost your conversions

When your website’s traffic contains a greater percentage of qualified leads, driving conversions becomes second nature. That’s because your qualified leads are already on the hunt for your services, meaning you can win them over more simply than, say, someone who isn’t even in the market for a car right now.

See great results in no time

Our team of experts gets to work as soon as the plan has been finalised, ensuring that SEO optimisations keep rolling out on a continuous basis. This means you’ll keep seeing waves of positive results as we complete each step of the SEO process.

Keep seeing ongoing ROI

Once our SEO process is complete, your website will be able to retain its high rankings with comparatively little effort on your part. That means you’ll get to keep drawing in leads and driving conversions for a long time after we finish upgrading your website, ensuring high ROI and long-term success.

Enjoy a low barrier to entry

To get started on optimising your website, all we need is… a website. We can create content, add pages, upgrade the site itself, create your backlinks, and more – all we need is the site itself and your input regarding your goals. That means just about any car dealership can work with us without worrying about barriers to entry!

Stay competitive

Not every business can reach the first page of Google’s search results. The ones who are pushed onto pages two, three, or even four are going to see far less traffic than the ones that make it into the top results. This means that by letting us raise your rankings, you can beat out your competitors and enjoy measurable success over them.

Enjoy cost-effective marketing

Our SEO campaigns are cost-effective, due in no small part to how comprehensive they are and how much long-lasting ROI they deliver. This lets you opt for a cost-effective way to get your brand seen by as many prospective customers as possible, securing success for your company.

DIGITAL GLORY: THE CAR DEALERSHIP SEO EXPERTS

When it comes to SEO for car dealers, Digital Glory is your number-one choice. We’re confident in saying that because of the following reasons.

We do our research

As mentioned, we never go in unprepared. Instead, we take the time to truly grasp your niche and all of its parameters, allowing us to deliver a bespoke, tailored experience.

Plus, when we understand the demands you face and who the most authoritative experts are, we can more effectively target realistic and achievable goals. This helps us work with you to create the best outcomes every time.

We’re multifaceted experts

In addition to the aspects of SEO we discussed earlier, we’re also highly skilled at online reputation management, digital marketing, international SEO, and much more. If it’s connected to boosting your business’ online performance, we can do it.

This lets you avoid seeking out separate providers for every digital marketing service you require. It also helps us coordinate a holistic approach to online marketing for you.

We’re flexible

Whatever needs you may have, we’re happy to accommodate. Are you a small local business? We’ve worked with those and can tailor our campaigns accordingly. Are you a huge international company based abroad? No problem, we’ve got experience with the associated work and requirements as well.

In short, your requirements are our top priority.

Connect with us

We can’t wait to work with you. Contact us by filling in the form below or by calling +44 (0)20 3918 4735 and we’ll be ready to talk SEO for car dealerships with you.

FAQs

Lastly, we’ll answer some of the main questions associated with car dealership SEO briefly for your convenience.

Is SEO worth the investment?

Yes, it absolutely is. SEO is great for making your business known online, securing new customers, and outperforming the competition. Without it, you’re giving up on a critical aspect of modern digital marketing.

Can I do SEO on my own?

In theory, yes. However, SEO requires a lot of knowledge and experience to do well, especially as it’s constantly changing. So, unless you have the time and resources to devote to mastering (and then staying on top of) a practice that’s always evolving, it’s a better idea to seek help from the experts at Digital Glory.

Does every business need SEO?

If they want to succeed in today’s increasingly virtual business world, then yes, every business needs SEO. That’s because SEO is the best way to drive organic traffic and attract people who are interested in becoming paying customers. It’s also a concrete way to show that you’re better at what you do than your competitors, making it a robust option for people operating within competitive businesses.