SEO for Construction Companies

In 2022 alone, construction new orders rose by 11.4% in the UK. This clearly shows that construction is a thriving industry that’s undergoing lots of growth – which means there are lots of people who are interested in hiring construction companies.

Those people are mainly finding the companies they’d like to work with online. And that means that SEO for construction companies is more important now than ever before.

But what is SEO construction, why should you use it, and how does it work? We’ll answer each of these questions one by one right here.

What is construction SEO?

Search engine optimisation, or SEO for short, is focused on getting your web pages seen more easily by more people. It’s all about ensuring that your pages rank highly for relevant keyword searches, such as “best construction company in my area” or “construction company for private project”.

Construction SEO simply takes a construction company focus, meaning it’s tailored to the needs of companies that offer construction services.

WHY CHOOSE TO USE SEO FOR CONSTRUCTION COMPANIES?

Next, let’s talk about why it’s such a good idea to invest in construction SEO.

It helps you secure more customers

Perhaps the biggest reason why SEO marketing is so important is that it lets you drive organic traffic and secure new customers more easily.

That’s because the people looking up keywords that are relevant to you are already interested in your services. That’s why they’re looking them up! And you can take advantage of this fact by placing your company directly in front of them when they do this.

That way, you get more people looking at your pages who are actively in search of a construction company to hire. This encourages people to click on your page and convert into a client.

It’s cost-effective

When it comes to digital marketing, few strategies are more cost-effective than SEO. That’s because SEO doesn’t work on a pay-per-click model, meaning the costs remain stable regardless of whether you get one single click or thousands per day.

SEO also involves transforming an entire website over time, thereby drawing attention to each page in turn. That helps expand your reach organically and ensures that for one fixed cost, you get a full-scale optimisation campaign.

There’s little barrier to entry

You don’t actually even need an in-house marketing team or expert to start using SEO. That’s because it’s an accessible practice that you can start implementing even on your own, if you’ve got time and patience.

And when you use an SEO agency, that barrier becomes even smaller. All you have to do is connect with an agency, and then their experts can start working on perfecting your company’s SEO approach without further ado.

You get long-term results

As mentioned earlier, SEO involves optimising entire websites page by page. The end result is a complete website that appeals to as many prospective customers as possible.

Those improvements to the website don’t go away after the original SEO campaign ends. What that means is that you get to reap the benefits of investing in SEO even long after you’ve last spoken with your SEO experts.

HOW DOES AN SEO CAMPAIGN WORK?

We’d also like to explain what the process of SEO optimisation looks like. This will help you get a better idea of what we truly mean when we say ‘SEO for construction companies’.

Please note that while many SEO agencies follow similar basic steps, this outline is specific to Digital Glory and our internal process.

1. Keyword research

First, it’s important to understand what the goal is and how it will be achieved. In the context of construction SEO, that means looking for the right keywords – ones that plenty of people look up, and ones where you can outrank your competitors.

This step is crucial in determining the later direction of the SEO campaign. It also lets you know how competitive each keyword is so you know how quickly you can expect to reach the first page of the search results.

2. Content creation

The next step is all about ensuring that you’ve got the right content to match the chosen keywords.

If you’ve already got a lot of written material on your pages, we can optimise this to better suit the relevant keywords. If your pages are newer or your website hasn’t been around for very long, we can create some or all of your website’s content from scratch and ensure it ranks well from the get-go.

3. Technical SEO

Technical SEO revolves around optimising your website from a structural point of view. We always make sure that your pages load quickly and work well across devices, including mobile phones and tablets.

Our technical SEO work helps make your pages more user-friendly. It also sends invisible signals to search engines like Google that your page should climb for its relevant keywords.

4. Off-page SEO

It’s important for your website to be linked to by high-authority websites. This tells search engines to promote you as the most relevant site for related searches, which helps boost your rankings.

The websites that link to you should be within your niche and relevant to your content. So, for example, a highly popular construction blog would be useful, while a more unheard-of site that focuses on throwing office parties would be very irrelevant.

5. Continuous improvement

We believe in getting the most out of every last SEO campaign. That means keeping a close eye on your campaign and how it’s doing as it progresses, allowing us to make adjustments and ensure you enjoy the highest possible rankings.

Often, we’ll be able to identify more opportunities for you to increase your organic traffic and rankings as we go.

DIGITAL GLORY: THE CONSTRUCTION COMPANY SEO AGENCY YOU NEED

You’ve seen our comprehensive process – and that’s just one of the reasons why Digital Glory is the right choice for your construction SEO needs.

We’re experts at SEO, that much comes with the territory. We’re also great at working with both local and international businesses of any size, as our team is skilled at catering to a wide variety of needs.

Plus, we’re happy to adjust our campaigns to your preferences. If you’d like to do some of the work yourself, or only focus on specific areas, that’s no problem. Our goal is to help you realise your business goals!

Contact us

We can’t wait to meet you. Just give us a call on +44 (0)20 3918 4735, or send us an email at contact@digital-glory.co.uk, and we’ll be ready to talk SEO for construction companies.