WHAT DOES AN SEO AGENCY FOR ESTATE AGENTS DO?
Now that we know what SEO for estate agents is, it’s time to consider what an agency could do for you in this regard.
Let’s take a closer look at some of the SEO factors your chosen experts can focus on to help boost your ranking and reputation.
Local SEO
This is one of the most important factors to estate agents, as their reputation is very often local to the area in which they primarily sell properties.
Local SEO focuses on ensuring that your Google My Business page ranks in the top three results when someone searches for “estate agent near me” or other similar terms.
For example, if you operate within London, you might choose to optimise your local SEO London such that you always show up when people seek out London-based real estate agents.
Technical SEO
This is one area of SEO that’s most commonly left to the experts.
It’s all about perfecting the technical aspects of your website. For example, technical SEO might involve ensuring that mobile or tablet-based visitors to your website have the best possible experience, or that the page loads quickly across devices.
On Page SEO
Anything you can see when you open your web page counts under on-page elements, all of which can be SEO optimised.
This often involves looking at content, optimising URLs, and more to make sure that your page looks as appealing as possible to both visitors and search engine algorithms.
Some professionals choose to handle on-page SEO by themselves. Busy estate agents may choose to ask dedicated SEO professionals to work on this instead, as SEO professionals know just how to make on-page SEO yield the best results.
Off-page SEO
Search engine algorithms are increasingly concerned with the other sites that link to your website. That’s because it’s easy to get low-quality links – but comparatively harder to build enough credibility that high-authority websites are willing to put up links to your site.
The more respectable sites link to yours, the stronger of a signal you can send to the search engine algorithm that your pages need to climb in the search results.
Getting this just right is what off-page SEO is all about.
BENEFITS OF USING SEO SERVICES FOR ESTATE AGENTS
Next, let’s look at some of the main reasons why estate agents would be interested in SEO services.
Standing out to clients
One of the main goals of using SEO services for estate agents is to help your website be seen by more promising leads. It’s also one of the things SEO is best for.
The higher your search result ranking is, the more people will see your pages. That’s because there’s little use in clicking through eight pages of search results when your question is answered fully within the first two.
Consistently ranking highly helps you stick out to clients as a knowledgeable, trustworthy estate agent who’s worth their time.
Building your brand name
When you’re asking customers to trust you with high-value purchases like homes, you need to establish credibility and ensure you’ve got a good reputation.
SEO helps enormously with that.
SEO is essentially a type of brand reputation management strategy, seeing as it helps you control how your brand appears in the eyes of prospective customers. If you show up with a good answer to every common question about real estate, you’ll build a name for yourself as a knowledgeable and reliable estate agent or agency.
So if you’re hoping to shape the way your future customers see and think of you, SEO is the right path.
Becoming locally known
For estate agents, location is everything.
That means SEO is a very worthwhile investment – as we discussed, it helps you show up more prominently in local searches and therefore lets you build a name for yourself within the local community.
And the more positive reviews you generate as a result of that exposure, the easier it becomes to climb higher and retain your position.
Outshining the competition
By its very nature, SEO is a zero-sum game. That means there are a finite number of spots that everyone’s got to compete for – so by ranking well, you’re inherently outperforming your competitors.
Of course, this is also very helpful in encouraging clients to choose you over your closest competitors.
DIGITAL GLORY: YOUR REAL ESTATE SEO EXPERTS
When it comes to estate agent SEO providers, what you want is Digital Glory.
Here’s an overview of how we revamp your SEO approach and help you make your mark in the world of real estate.
Putting a plan together
We know the importance of preparing well before embarking on an important mission. That’s why we always take the time to plan carefully when we’re getting ready for a new SEO campaign.
When you choose Digital Glory, we’ll always start by working to understand your situation, needs, and goals. Those factors guide us in drawing up a customised, tailored plan with specifically you in mind.
In this stage, you can express your expectations and help us align our methods with your preferences.
