At the tail-end of 2023, gas engineers were predicted to be the third-most in-demand professionals in the UK, with over 7,000 vacancies being available. This shows that people are continuing to need the services of gas engineers, and that business-savvy engineers like you can capitalise on the situation to grow your client base sustainably.

To help you do this, the most indispensable digital marketing tool is SEO.

And to your advantage, we here at Digital Glory are experts when it comes to SEO for gas engineers. Let’s jump in and start learning how we can help you run the most successful version of your business!

WHAT IS SEO FOR GAS ENGINEERS

First, it’s important to understand what we mean by gas engineer SEO.

SEO itself is short for search engine optimisation. It’s focused on helping you rank well in search results when people look up terms (or keywords) related to you.

Here are some sample keywords you might want to rank for:

“Gas engineer near me”

“Gas safety engineer in my city”

“Gas boiler engineer in my area”

“Gas safety engineer check”

THE ELEMENTS OF OUR SUPERB SEO CAMPAIGNS

Before we dive into the reasons why our highly successful SEO campaigns are such a good investment, we’ll share the major components that make them up.

Local SEO

First, there’s local SEO. This is all about ensuring that when people perform local searches, your Google My Business page shows up in the top three results, as those are highlighted above all the others on Google Maps.

Local searches are ones that are centred on a particular area or city. They’re great for people seeking in-person services, as most gas engineers’ customers likely will be.

Off-page SEO

There’s also off-page SEO, also referred to as a backlink network. This is vital for signaling to search engine algorithms that your website should rank well for relevant keywords.

Backlinks are links to your website that are hosted on high-authority sites within your niche.

On-page SEO

Another crucial component is on-page SEO. This is all about what can be seen on your web pages, including any content and their URLs.

At Digital Glory, we optimise your on-page SEO to appeal to both search engines and human readers.

Technical SEO

And lastly, there’s technical SEO. This focuses on ensuring that your website runs as smoothly as possible across devices. It involves upgrading your loading speeds and optimising the mobile experience so anyone can enjoy using your site.

GROW YOUR BUSINESS WITH OUR SEO SERVICES FOR GAS ENGINEERS

So, why do you need Digital Glory’s SEO campaigns? Here are some of the benefits you get to enjoy when you invest in one of our campaigns.

Draw in more qualified leads

First and foremost, ranking highly for relevant keyword searches makes it easier for people who are interested in your services to find you. These people are qualified leads, as they were looking up terms related to gas engineers of their own accord.

Boost your conversions

When you’ve got a good influx of qualified leads, you’ll have an easier time converting them into paying customers. Plus, Digital Glory optimises your content, which further helps in encouraging people to pay for your services.

Enjoy a low barrier to entry

At Digital Glory, we can start working on your SEO campaign with nothing more than a bare-bones website. If you’ve got a homepage and little else, we can help! And if your site is well-populated with content, we can still help you.

In other words, if you’ve got a site, we can help. That makes SEO a very easy method of digital marketing to get started with, ensuring that just about anyone can take advantage of it.

Triumph over your competitors

If you were looking for a service, would you be more likely to choose a provider from the first page of Google’s search results, or one from the eighth page?

Unless there was something horribly wrong with the first seven pages of the search results, you’d likely never even see the eighth to begin with. That’s because the providers on the first few pages have outperformed them with regards to SEO, snatching up all the customers.

By investing in a Digital Glory SEO campaign, you can ensure that you reach those high rankings and get the corresponding boost in customers.

Reap long-term benefits

Once we’ve made your SEO improvements, they won’t reverse themselves. That means that, for at least a good while, you’ll be able to retain your search result rankings without much effort. This yields great ROI.

Plus, we can always make adjustments to your website again later once the search engine algorithms update.

OUR FIVE STAR SEO PROCESS

Next, we’ll take you through what we at Digital Glory do to help your website perform as highly as it possibly can. Please note that this is our usual outline – we’re always happy to make adjustments as per your requests. For example, if you’d like to handle content work yourself, we can drop this step for you to accommodate your preferences.

1.  Research

Every Digital Glory campaign begins with extensive research. During this stage, we seek to understand your niche, the state of your website, and the performance of your competitors. We also spend time narrowing down the best keywords for you to optimise for so that you can attract customers without fighting a losing battle in trying to rank for hyper-competitive terms.

We consider this step absolutely crucial because it lets us determine the direction the rest of your campaign has to take. It also helps us understand how best to support you in achieving your business goals.

2.  Content

After the research phase is complete, we start looking at what’s present on your web pages.

First, we take the time to edit and SEO optimise what you’ve already got. This lets us make the most of any content you’ve invested time and energy into.

After that, we check how we can help you in creating new content. If your website doesn’t have much content, we progress to this sub-step faster, as it’s important to populate your site with high-quality and high-value pages.

3.  Tech

The following step is to start perfecting your technical SEO. The duration of this phase can vary greatly depending on how newly created your site is, how well it runs, and how much optimisation it’s undergone in the past.

4.  Backlinks

After that, we start building up your backlink network, or investing resources into your off-page SEO. This is guided by the research we did back in the first step, as that research helps us figure out exactly which pages within your niche we should be reaching out to.

5.  Monitoring

Our final step always involves keeping a close eye on the progression of your SEO campaign. This lets us identify opportunities for improvement, as well as readjust our approach if we find that any strategies aren’t working.

DIGITAL GLORY: YOUR EXPERTS IN SEO FOR GAS ENGINEERS

We’re the right people to help you with your SEO needs. We stand ready to support you thanks to the following major factors that single us out as being fantastic at SEO.

Tailored campaigns

We just don’t believe in a cookie-cutter method or approach that works for everyone – it doesn’t exist. Each niche is unique, carrying its own benefits and challenges, and we know we’ve got to account for those to get you the best possible results.

This is why we place such importance on research. We always make sure to fully understand your niche so we can give you the best possible support every time.

Expansive expertise

In addition to SEO, we’re also highly skilled at reputation management, content creation, and many other aspects of digital marketing. That means we can always apply our skills to get you the best results in your SEO campaigns.

It also makes us a one-stop space for all of your digital marketing needs, regardless of which services you need.

Suitability for large and small businesses

Our team here at Digital Glory is experienced at working with businesses of all sizes, both locally and internationally. This makes us versatile enough to support you no matter the size or scope of your gas engineering company.

Reach out to us

We’re ready to kickstart your journey to digital marketing success. Call us on +44 (0)20 3918 4735 or fill in the form below, and we can discuss SEO for gas engineers together.

FAQs

And lastly, we’d like to share the answers to some of the most pertinent questions on the subject. Here are some common questions and their corresponding responses.

Which industry needs SEO the most?

It’s impossible to say who needs SEO the most, and that’s for one simple reason: everyone does.

If your business has an online presence, it can use SEO. In our increasingly digitalised society, it’s difficult to thrive without a website of some sort, meaning that just about anyone can use SEO.

The key here is that SEO makes you more successful at digital marketing. If you’re not interested in attracting clients online, you might not have much use for SEO – but how many businesses can completely turn their backs on online customers?

Is each component of SEO important?

Yes, every component we’ve described is crucial in helping your company’s web pages rank highly in relevant keyword searches. While it’s always possible to only focus on a few components at a time, approaching SEO as a holistic campaign of upgrades (the way we at Digital Glory do) will get you better and more tangible results.

Should I hire someone to do my SEO?

Ideally, you should. You can do some SEO work yourself, but as a gas engineer, you’ve probably seen what can happen when someone without the required experience attempts to ‘just do it on their own’.

Plus, SEO takes a lot of work and time. If you’re aiming to be busy with gas engineering tasks, you’ll be unlikely to have space in your schedule to dedicate to the necessary SEO upgrades. Our agency can help you, saving you time and resources.

How can I get backlinks?

Backlinks are much easier to establish once your website is populated with high-quality content. You can think about it this way: you want to provide incentive for authoritative sites to link to yours, so you’re not asking for a favour without offering anything in return.

Providing expert knowledge, tips, advice, blog posts, and more is a great way of making this happen. Upgrading your pages to rank highly in terms of SEO is also helpful, as it shows that you’re dedicated to creating a symbiotic relationship that benefits both parties.

Does SEO take a long time?

That depends on a number of factors. A good SEO campaign shouldn’t be rushed – nor should it be dragged on endlessly.

We like to base the duration of our campaigns on the extent of the work that needs to be done, as well as on the scale of your site. If you’ve got a tiny site with three major web pages, we’ll be likely to get through the necessary optimisations in relatively little time, while a massive website in need of a full overhaul will take us longer to work through.