The insurance market is absolutely booming. In 2024, the global market was worth around $8 trillion in USD, with more massive growth predicted to be just around the corner.

Any insurance broker looking to capitalise on this trend will need the right tools to do so – which is where SEO for insurance brokers comes in.

We’ll be discussing all the details surrounding SEO, including why insurance agencies need it and what makes Digital Glory’s SEO campaigns so great. Stick around to find out how you can use SEO to your advantage!

What is SEO for insurance agencies?

When your prospective customers look up insurance agencies (or other relevant terms) on search engines like Google, you want to appear as close as possible to the top of the results. This gives you greater visibility and ensures that more people click on your website.

This is what SEO is all about. Short for search engine optimisation, the term describes the process of ensuring that you’ll reach those high rankings.

THE COMPONENTS OF SEO

Let’s take a closer look and learn about the four main aspects of SEO that Digital Glory’s highly successful campaigns incorporate.

On-page SEO

First, there’s the content that’s included on your web pages. This, plus the URLs of the pages, are included in on-page SEO.

Technical SEO

This facet of SEO concerns itself with ensuring that your web pages are optimally structured. It includes lowering loading times and improving mobile-friendliness, among other things.

Local SEO

Then there’s local SEO, which is about helping your Google My Business page rank within the top three results for local searches. This is great for driving in-person foot traffic.

Off-page SEO

Lastly, backlinks make up off-page SEO. These are links to your website, which need to be hosted on high-authority websites.

WHY DO YOU NEED SEO FOR INSURANCE BROKERS?

Before we tell you why you should choose Digital Glory for your SEO campaign needs, we’ll take you through the top reasons that make SEO worth the investment for insurance brokers in the first place.

Great ROI

Once you reach a great search result ranking with the help of Digital Glory, it’s relatively simple to maintain that ranking over time. This means you’ll keep seeing an influx of traffic and customers over time. That’s why SEO just keeps delivering in terms of ROI.

More organic traffic

Organic traffic, or traffic from people who did not find you via a paid ad, consists mostly of people who are interested in your insurance services. This makes organic traffic very valuable, as it’s full of qualified leads who are more likely to have buying intent.

Outdoing the competition

SEO ranking is just that: ranking. By reaching the #3 spot, you’ve proven that you’re better at SEO than everyone in positions 4 and below – and that you deserve your spot on the first page of the search results. That’s a direct way to outperform your competitors and win over clients.

WHY CHOOSE AN SEO AGENCY?

So, SEO itself is important. But what about SEO outsourcing – is it necessary?

We’re going to show you exactly why it’s so great to opt for an SEO agency, before we dive into what makes us at Digital Glory the perfect choice.

Expert input

Your customers choose you because you’re an expert insurance broker who knows best how to help them. The same principle applies here – by choosing an SEO agency like Digital Glory, you can ensure that you’re getting the best possible quality support and input.

Faster results

While it’s possible to do SEO by yourself, it will take you time and resources to learn all the techniques you’ll need to master. Similarly, choosing a single professional instead of an agency will necessarily be slower, as an agency has a team of experts and can delegate tasks to get them done faster.

Better ROI

When you choose an agency, you get more returns on a smaller investment compared to trying to learn by yourself. That’s great for optimising value for money.

DIGITAL GLORY: WHY WE’RE YOUR TOP SEO AGENCY

And last of all, we’d like to take a moment to tell you what makes us the ideal choice for your SEO needs.

We’re great with both local and international clients

At Digital Glory, your physical location is never a limiting factor. We’re experienced at collaborating using video calling tools, meaning we’re great at working with clients from all over the world. At the same time, if your business is based in London, we can come out to meet you in person, if you’d prefer.

We can work with small and large businesses

The size of your company greatly impacts your business needs and goals. We know this well – we’ve got experience working with businesses of all sizes and will happily accommodate their needs in our bespoke campaigns.

Our expertise is deep and varied

We’re SEO experts, of course. But we also know that digital marketing is a wide field that incorporates many practices, so we’ve taken the time to get great at those too. Whether you need content marketing or online reputation management support, Digital Glory is your partner. We’ll do everything it takes to make sure you achieve your SEO and digital marketing goals every time.

Let’s connect

Are you ready to start boosting your SEO performance like never before? You can reach us at +44 (0)20 3918 4735 or by filling in the form below to talk about SEO for insurance brokers and how we can help you reach all your goals.

FAQs

We’ll close this page out with an overview of some of the most important questions on the topic of SEO for insurance brokers.

What is SEO for insurance brokers?

A quick answer is that search engine optimisation (SEO) helps insurance brokers stand out to their customers. It’s focused on ensuring that your business outranks those of your competitors on search engine result pages for relevant keywords.

Who needs SEO?

Essentially, everyone who wants to be found online needs SEO. That means businesses, individuals, and other entities with a need for an online presence can make the most of SEO – including insurance brokers.

Should I do SEO by myself?

Ideally, no, unless you’re already an SEO expert. As we’ve explored above, there are many aspects of SEO that need to be optimised in order to achieve the best results – and since you’re already an insurance broker, it’s unlikely that you’ve got the time to become highly skilled at all of those aspects. Therefore, it’s better to leave your SEO tasks to your SEO agency.

Is SEO or PPC better?

While that does depend on your goals, generally speaking, SEO is the one everyone should be using. PPC, or pay-per-click, is great for getting short-term attention for your business… but it’s not a long-term or sustainable marketing option. SEO, on the other hand, is always beneficial regardless of other external factors. Plus, even if you are using PPC, SEO is still good to add.

Can I do marketing without SEO?

It’s… possible, yes. However, it’s always going to be less effective. Without SEO, you’re effectively giving up on drawing in customers online or driving conversions via your website – which is not the most effective way to handle digital marketing.

So, while you can do marketing without SEO, you really shouldn’t if you want good results.