SEO for Interior Designers

According to EyeDesigns, the interior design industry’s revenue sat at around $16 billion in USD. It’s clearly a thriving industry, with lots of customers decorating spaces for the first time or redecorating to suit shifts in tastes and trends.

In fact, with trends always flowing between minimalism and maximalism over time, it’s pretty much a guarantee that there will continue to be a need for interior designers and their work.

The question then becomes how interior designers themselves, whether as individuals or as companies, can stand out among the competition and draw in customers.

We’ll explore this topic in full, starting with its main components. But first, let’s go through a quick definition.

What is interior design SEO?

Search engine optimisation (SEO) is a marketing tactic that focuses on helping your web pages rank highly in the search results for relevant keywords. It lets more customers find your pages and makes it easier to target people who are interested in your services.

In the context of interior design, that means SEO is all about helping you rank for searches like “Scandi interior designers” (or other styles, depending on your specialties, of course).

The end result is that your pages show up as close to the top of the search results as possible for terms that relate to the work you do.

MAIN ASPECTS OF SEO FOR INTERIOR DESIGNERS

Saying that SEO helps you rank highly in search results is well and good, but how does that work?

We’ll break it down by looking at the four main aspects of interior design SEO. Please note that these are listed in no particular order.

On-page SEO

First, there’s on-page SEO. This is focused on the things you can see on your web pages, including their URLs, text, images, and more.

If your website has been around for a while, on-page SEO usually focuses on revamping your pages to help them rank better. If you’re a newer business or individual, on-page SEO will generally focus on creating new pages for you that will get your website the right kind of attention.

Technical SEO

Then there’s technical SEO. This is all about the behind the scenes work that signals to search engines that your pages should climb in search results.

Broadly speaking, this is best left to a skilled technical SEO agency. That’s because technical SEO work won’t be intuitive to people who have never done it before.

Off-page SEO

Have you ever noticed that popular pages contain a lot of hyperlinks?

Off-page SEO is about establishing those backlinks for your website. This is important to search engine algorithms, which check for backlinks to determine which websites should climb and what rank they should attain.

Local SEO

Lastly, there’s local SEO, which is focused on ensuring that your Google My Business page reaches the top three local search results. This helps you be found by people looking for interior design services that are located near them.

WHY DO INTERIOR DESIGNERS NEED SEO?

Next, we’ll explore the reasons why SEO is so valuable for interior designers.

It’s a sustainable marketing tactic

SEO is not a gimmick or other short-lived tactic. Instead, it’s a long-lasting strategy that helps you climb high in the search result rankings and then maintain your position with relatively little effort.

This means SEO continues to deliver ROI after the initial campaign has concluded, and that makes it a sustainable plan.

It’s cost-effective

When you use paid ads, you have to pay for the entire time they’re visible, or for every click – even if those clicks and/or that ad uptime doesn’t yield any useful results for you.

SEO doesn’t work like that. When you pay for interior design SEO services, you get great results that don’t keep racking up more costs to stay effective.

It helps you stand out among the competition

SEO is a zero-sum game. That means there are finite spaces to fill on the first page of the search results, and not everyone who wants to make it there can do so.

Therefore, when you rank well with SEO, you’re directly outdoing your competitors. That helps you grow your business and ensure future growth.

It lets you attract organic traffic

The more people that find your website, the more potential customers you can secure. That goes doubly for organic traffic, which consists of people who are interested in your interior design services and find you by searching for relevant keywords.

And since SEO is perfect for drawing in more organic traffic, it’s also great for driving conversions.

DIGITAL GLORY: YOUR SEO COMPANY FOR INTERIOR DESIGN

When you need SEO for interior designers, you need Digital Glory. Here’s what makes us special.

Flexible

We’re willing and able to cater to your specific needs. Do you only want to focus on local SEO, or on every aspect of SEO? No problem! Are you a huge company? We’re experienced at working with those. Are you part of a two-person business instead? That’s also within our realm of expertise.

In short, we can provide you with a custom experience that gives you exactly what you need.

Local and international

We’ve got both local and international clients. If we can come out to meet you in person, we’re happy to do so – just as we’re perfectly comfortable working remotely and speaking via video calling tools.

We’re also reputation management experts

If you’re interested in SEO, you probably care about how your prospective customers perceive your business. This is what business online reputation management is about.
We’re also business ORM experts, so we can absolutely help you get the best results in this regard as well.

FAQs

Lastly, we’d like to answer some of the most pressing questions pertaining to SEO for interior designers.

Do interior designers need SEO?

Yes, they do. Modern customers find the brands and companies they’d like to work with online using search engines, so when you use SEO, you can position yourself to be found more easily by your own customers. That means SEO is integral to business success and continuity.

Is it necessary to use an agency for SEO interior design?

You can do some SEO work yourself if you’re very keen to avoid working with an agency. However, this does create more work for you – even beyond the scope of the SEO-related tasks. That’s because experts already have all the knowledge and skills they need to succeed at SEO, saving them time for each campaign.

Also, experts can deliver the best results, which is why it’s worth it to use SEO agencies for your interior design company.

Does SEO take a long time?

That depends on a number of factors. If your website is very well-established but ranks poorly in search results, it may take some time to upgrade all of your content and pages. On the other hand, if you’re a brand new company with no content at all, it can also be time-consuming to set you up from scratch.

Letting an agency work on your SEO tasks also helps in this regard, as you can continue business as usual while they perform SEO upgrades.

Is SEO more expensive than paid ads?

In the long run, no. That’s because you’ll have to pay for every minute a paid ad spends up, as well as often incurring a fee per click that never goes away and can only keep increasing as more people click on your ads.

SEO, on the other hand, is a long-term investment. Once the optimisations have been made, you can enjoy the benefits of SEO for months or even years to come, allowing you to get much better ROI and pay less on the whole.

Get in touch

We’re always happy to meet new interior designers, from solo professionals to representatives of larger companies and everyone in between. Simply call us on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk to let us know you’re ready to revolutionise your approach to SEO for interior designers.