SEO for Mortgage Brokers

Making a large purchase requires thought and planning for most people – especially for something as important as a house, apartment, or other residential property. As a result, anyone committing to such a purchase needs to know that they’re getting the best possible deal.

That’s always possible with the expert guidance of a mortgage broker. So, in other words, as long as there are people buying properties, there will always be a need for mortgage brokers.

Unfortunately, not everyone just so happens to be close personal friends with a skilled mortgage broker who works in their area.

Fortunately, there’s a simple way to connect anyone seeking to buy a home with the brokers who can make that happen: SEO for mortgage brokers.

What is SEO for mortgage brokers?

In simple terms, SEO for mortgage brokers is the practice of ensuring that your mortgage broker website shows up as high as possible in the results when people look up terms like “mortgage broker”, “best mortgage brokerage”, “mortgage broker for first mortgage”, and so on.

SEO stands for search engine optimisation and is focused on helping you achieve that goal.

Strong SEO strategies help you secure good rankings for your web pages and then retain or improve those rankings over time.

HOW DOES SEO WORK?

Now that we’ve covered the basics, it’s time to look at the details of SEO.

Feeding the algorithm

Firstly, the goal of SEO is to ensure that search engine algorithms recognise that your pages should climb in the rankings. A lot of the work for this actually happens away from your page in the form of backlinks.

Backlinks are links to your pages on high-authority, high-quality websites. They’re the backbone of off-page SEO and help show search engine algorithms that you deserve a place at the top of the results.

As per Semrush, good-quality backlinks help establish the authority of your web pages in the eyes of the algorithms you’re trying to appeal to.

Optimising webpages

We’ve talked about the SEO that happens off-page, so now it’s time to look at its counterpart.

SEO also involves upgrading your webpages in two main ways, as below.

On-page SEO

It’s crucial to make sure that your website looks fantastic to both human eyes and machine algorithms. On-page SEO makes this happen by focusing on everything that can be seen on your web pages.

For example, on-page SEO might involve keyword optimising all the written content on your web page. It also involves choosing the right URLs for all pages, as well as perfecting the images and video content, and much more.

Technical SEO

You’ve also got to pay close attention to the technical aspect of SEO.

This is all about enhancing the website and the way it works. It involves tasks like adding schema, ensuring your pages load quickly, and making your site more mobile-friendly.

Ranking locally

This is a major one for mortgage brokers, as it involves search queries that are constrained to or focused on a specific area.

Local SEO focuses on helping your Google My Business page rank in the top three results for local searches. That way, anyone using Google Maps will see you before they see your competitors, allowing you to make the best first impression.

WHAT ARE THE STEPS IN SEO STRATEGIES?

It’s important to know what you’re signing up for when you opt for SEO as your marketing tactic of choice. That’s why we’ve outlined the basic steps of the SEO approach we use here at Digital Glory for your convenience.

Keyword research

We always start with keyword research, as it’s the backbone of all good SEO work.

During this stage, we figure out which keywords are worth ranking for – they have to be manageable, relevant, high-traffic, and high-intent. We also look at what your competitors are doing for those keywords so we can determine how to outrank them.

Content creation

In this stage, we put together brand-new SEO optimised content for your website that will help you climb in the rankings. If you already have a lot of valuable content on your website, we can instead focus on editing this to better suit your SEO needs.

Technical work

After that, it’s time to perfect the technical side of your website. Whatever we can improve, we do, so that your pages look good to both humans and search engine algorithms.

Off-page SEO

Next, we get you the backlinks you need so that your pages can continue to climb even higher in the search results. This involves more research, as we take care to ensure that your backlinks always benefit you.

Continuous improvement

Once the other steps have been completed, we start monitoring the progress of your web pages. Anytime we spot areas for improvement, we adjust the plan to account for those. That way, we retain flexibility as we work, since our top priority is achieving your business goals.

WHY DO MORTGAGE BROKERS NEED SEO?

When you run a business of any kind, there are always a million things you could invest in, and all of them promise they’re the most necessary thing of all.

We’re going to show you why SEO really is that big of a deal for mortgage brokers.

Because traditional marketing isn’t effective enough

Compared to the internet, how many people are turning to printed ads to find the mortgage brokers they need? If you said “basically none”, you’d be right. The internet and its various search engines put all the information you could ever need at your fingertips, so why search elsewhere?

Your customers feel the same. As a result, you can’t rely exclusively on traditional marketing tactics, even ones that would have been highly effective just ten short years ago.

To attract new clients

SEO is great for drawing in people who are after your services. If what you need is to have more people go from wanting a mortgage broker to specifically choosing you, you need SEO.

After all, the people finding you via search engines are already interested in mortgage brokers, or they wouldn’t be looking up relevant keywords.

To remain competitive

There are only so many spots on the first page of Google’s search results (and those of Bing, Yahoo, and any other search engine you might use). If you want to ensure you’re staying competitive, you’ll have to snag one of those spots for yourself – or your competitors will do it.

To see results on a budget

Compared to other forms of digital marketing, SEO is rather cost-effective. It doesn’t work on a PPC (pay per click) model, meaning you won’t be charged anew every time someone clicks on your website. It also continues to be effective after you pay for the campaign, whereas paid ads only stay up and visible for as long as you continue paying the associated bills.

DIGITAL GLORY FOR YOUR MORTGAGE BROKER SEO NEEDS

If you’re interested in choosing an SEO agency to help you perfect your website and ensure it ranks as highly as possible, look no further than Digital Glory. We’re the right choice – and we’re happy to tell you why.

We’re great at online reputation management

At Digital Glory, one of our specialties is business online reputation management. We can combine that with SEO to give you the best possible experience and ensure you’re able to shape your virtual reputation in exactly the ways you want to.

We cater to your needs

Whether you’re part of a large brokerage or a tiny firm, we know just how best to support your needs. That’s because we’re experienced in working with businesses of all sizes from all over the world, so we can use our knowledge to give you the best possible service.

Plus, we’re happy to adjust the focus and scope of your SEO campaign to your exact specifications. That way, you can tailor your campaign to help you meet your business and marketing goals with ease.

We deliver great results and ROI

We’re confident in saying that we’re great at what we do. Working with us lets you enjoy improved search result rankings and long-term ROI that just keeps delivering – because we ensure that you can maintain your search result rankings with relatively little effort.

Contact us

We’re ready to help you transform your approach to digital marketing. Give us a call on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk and we’ll be ready to talk SEO for mortgage brokers.

FAQs

Lastly, we’d like to share some frequently asked questions and the quick answers to each of them.

How can mortgage brokers market themselves?

The best place for mortgage brokers to market their services is online, as that’s where the majority of their clients will be searching for them. In the context of digital marketing, SEO is truly one of the best options for anyone looking to make a name for themselves – including mortgage brokers.

Is it hard to be a successful mortgage broker?

There are many challenges that face mortgage brokers, not least of which being securing enough clients for your business to be financially feasible and ensuring you stand out among competitors. Both of these hurdles can be addressed with the help of SEO.

Do mortgage brokers need SEO?

Yes, they do. Anyone who wants to successfully market their services online needs SEO, or they risk ending up on the 20^th page of Google’s search results – a place where even the truly desperate won’t find them.

Mortgage brokers can also often benefit strongly from local SEO, as they often have an area within which they primarily operate. Connecting with customers looking to purchase a property within that area will make it easier for mortgage brokers to succeed.

How can mortgage brokers improve their reputations online?

Online reputation management and SEO should be used in combination to craft an excellent online reputation for mortgage brokers. These two approaches allow the brokers to directly choose how they’d like to be perceived by prospective clients, making it easier for them to shape their reputation as they see fit.

Should mortgage brokers handle their own SEO or use an agency?

Ideally, mortgage brokers will be too busy with brokering sales to worry about SEO. Even if you’re a brand-new startup who’s still searching for their first client, it’s still generally a more productive use of your time to work on what you do best while letting the SEO experts handle your SEO services.

So, in short, SEO for mortgage brokers is best left to a skilled SEO team.