SEO for Plumbers

As long as there is plumbing, there will always be a need for plumbers. Boilers, pipes, toilets, bathtubs, and more can always break or malfunction, leaving plumbers to swoop in and save the day.

But how can they do that if their customers don’t know how or where to find them?

The answer is that they can’t. That’s why it’s absolutely essential for plumbers to invest in SEO, as that’s what will help put them in front of the eyes of customers who need plumbing services.

Let’s slow down for a minute though. We’ll first explain what SEO for plumbers even is, before diving into more specifics. Stick with us to learn everything you need to know!

What is plumber SEO?

SEO, or search engine optimisation, is the practice of improving on a website until its pages are able to rank highly in relevant search engine results. It’s all about ensuring that you show up among the first results when people enter keywords that relate to your business.

So, for example, SEO work would help your business rank highly for terms like “best plumbers in my city” or “emergency plumbing services near me”.

The ‘plumber’ modifier simply refers to the fact that this SEO is particular to plumbers. To put that another way, it’s all about specifically helping plumbers.

WHAT ARE THE COMPONENTS OF SEO FOR PLUMBERS?

In order to fully understand how SEO for plumbers works and what makes it so important as a source of marketing, we’ll break down the major components associated with it.

Local SEO

First, imagine you’re the one searching for plumbing services. You need the plumbers to come to the place where you live, so you open up Google Maps and search for plumbers near you. Three particular individuals or companies show up first, highlighted for your convenience.

This is local SEO in action.

This branch of SEO is all about helping your Google My Business page rank as highly as possible in local searches. It helps your business show up first when people search for services that are within a given radius of where you’re based.

Technical SEO

This is a less immediately visible aspect of SEO, at least to people who aren’t super interested in the technical makeup of web pages. It’s no less important though!

Technical SEO is focused on optimising the, well, technical aspects of a website. If your pages load quickly, they’ll be more attractive to customers, for example. That’s why technical SEO includes loading time optimisation.

Incidentally, this is also typically the type of SEO that’s hardest to do on your own without plumbing SEO experts ready to help you. For people like us at Digital Glory, though, it’s part of our daily responsibilities – but more on that later.

On-page SEO

When you click or tap on a link and a web page loads, everything you can see on the page is included in on-page SEO.

For example, if your homepage includes a small paragraph explaining who you are and what you do, on-page SEO practices might involve rewriting or editing that paragraph for better SEO optimisation.

Off-page SEO

Lastly, there’s off-page SEO. This is all about who’s linking to you and how much authority they have.

For example, if someone were to find you via a Wikipedia article about plumbers in your country, they’d be likely to trust that you’re a legitimate plumber offering real services, not a scammer.

While off-page SEO is useful for helping people find your website without directly searching for it, it’s got a more important purpose as well. That’s because being linked to by high-authority websites signals to search engines that your pages should climb in the search result rankings.

So, if you can prove to engines like Google that you have friends in high places, you’ll be rewarded by being given a spike in organic site traffic.

WHY DO PLUMBERS NEED SEO?

Next, let’s explore the major reasons why plumbers need SEO in the first place so you know what makes SEO such a valuable marketing tactic.

Connecting with new clients

First and foremost, SEO puts you front and centre in the minds of your customers. That means it helps you find new clients easily and, very importantly, without paying for the clicks of people who aren’t interested in paying for your services.

This means that using plumber SEO experts and the services they provide helps you ensure that your business can keep succeeding in the future, as a steady stream of clients is needed for this.

Plus, customers who find you by seeing how highly you rank for questions they might have about plumbing are likely to think of you as knowledgeable in your field. This helps you impress them right away and more easily convert them from casual browsers into paying customers.

Maintaining a competitive advantage

There are a finite number of plumbers and plumbing jobs. That means that if you don’t snap a customer up, someone else will – and that’s bad for business.

You can choose to offer lower prices than your competitors, of course… but what about your bottom line? You can’t operate at a loss for a sustained period without feeling the ramifications, and you can’t operate at all if you’re getting no work.

SEO lets you address that problem in a hassle-free way.

When your website passively draws in customers without you needing to go out and manually find people who need plumbers, you get to enjoy a competitive advantage over other plumbers. You’ll outperform ones that under-invest in SEO and completely outrank anyone who’s not interested in SEO in the first place.

Ensuring ongoing results

Did you know that almost half of marketers consider organic search to have better ROI than any other marketing efforts?

That’s because organic searches will keep happening no matter what – people will keep researching topics, products, and services that interest them because it’s a convenient way to get information. This leads to those people finding the businesses they’d like to work with via online searches as well.

And that means that SEO strategies have an ongoing impact, since SEO lets you rank more highly in those organic searches. So, in other words, investing in SEO for plumbers ensures that you’ll be able to enjoy the associated benefits for a long time.

DIGITAL GLORY: THE PLUMBER SEO EXPERTS

When it comes to SEO services for plumbers, Digital Glory is your top choice. Here are the main reasons why.

We work with both local and international clients

If you’re based in London, we’re happy to meet in person to discuss your needs from an SEO campaign. If you’re based elsewhere, that’s no problem at all – we’re also skilled at working remotely, so we’ll gladly connect with you via video calls instead.

We’re good with both companies and individuals

Whether you’re a one-person plumbing service or part of a large plumbing company, we’ve got your back. We know that small businesses and large ones have differing needs, which is why we offer a tailored experience for every plumber who works with us.

We understand what plumber SEO needs to look like

Our team of experts has a wide range of skills, including plumbers SEO. We’re great at tailoring our campaigns to take your individual needs into account too, so you’ll always get the best results from your plumbing SEO efforts when you choose us.

We’re also great at online reputation management

Plumbers need to have a good reputation to keep securing jobs, which is why our expertise in business online reputation management is incredibly valuable. We’ll help you draw in clients and ensure you come across just right to every single one of them.

Contact us

We’re excited to work with you to help create the best SEO campaign for your needs. Contact us by email at contact@digital-glory.co.uk or by phone on +44 (0)20 3918 4735 and we’ll be happy to talk SEO for plumbers!

FAQs

Lastly, here are some of the most frequently asked questions and there associated answers.

How is my plumbing business affected by SEO?

SEO puts your plumbing business on the map. With it, you can improve your reputation, attract new customers, and keep your business running smoothly. Without it, you’ll have a harder time bringing on new customers and securing enough jobs for your plumbing business to remain operational in the long term.

What is the best way to market myself as a plumber?

SEO is undoubtedly near the top of the list of the best plumbing marketing strategies, and for good reason. It’s viable in the long term, it’s more cost-effective than using paid ads, and it lets you control the way you appear to customers. In a word, it’s highly efficient.

Can I do my plumbing SEO work myself?

You can, though whether it’s a good idea to do so is another question altogether. Plumbers have a wide and variable skillset that’s generally in high demand, leaving little room in your busy schedule for extensive SEO work.

In other words, if you want your plumbing SEO to be carried out to the highest possible standard without sacrificing plumbing jobs to do so, you’ll likely need an SEO agency or team to help you out.

Do I need a social media presence for my plumbing presence?

Ideally, yes. That’s because your customers are spending time on social media, so by creating accounts on sites like Facebook or Instagram, you can connect with them more easily.

As an added bonus, SEO strategies can incorporate a social media component. That means you can use your social media presence to help boost your website’s ranking in search engine results, thereby enhancing the positive impact of both marketing tactics.

Do I need to choose a local plumber SEO agency?

No, you have full freedom when it comes to where your plumber SEO agency is based! As long as the team you’ll be working with is flexible and able to work both locally and remotely, it doesn’t matter where they’re based.
That’s why agencies like Digital Glory have both local and international customers.