SEO for Solicitors

Solicitors work in a very competitive industry where getting too few clients can really impact their bottom line. That means they’ve got to be knowledgeable about a broad variety of topics, in addition to being great at marketing themselves online and getting the attention of promising clients.

If that sounds like a lot, that’s because it is.

Thankfully, with the help of SEO for solicitors, they can achieve all these goals and more.

But wait. What’s SEO for solicitors? And why do solicitors need it so much? We’ll answer all of these questions in turn, so stick with us until the end.

WHAT IS SEO?

SEO stands for search engine optimisation, and that’s exactly what it’s all about. SEO lets you ensure that when people search for keywords that are relevant to you and your business, your company appears at or near the top of the search results.

Simple, right?

Well, not quite. There’s a whole lot to SEO, including SEO for solicitors – but we’ll get into all of that later. For now, it’s enough to know that SEO is what helps you rank higher in search results.

WHAT MAKES LAW SOLICITORS SEO DIFFERENT?

Lawyer SEO pertains to helping solicitors get seen by the people who need their services. Are you a divorce attorney? Or perhaps an environmental lawyer? SEO for solicitors ensures that people searching for those terms find you.

While this is also true for other businesses and industries, companies offering SEO services specifically for solicitors understand your unique needs and know how best to help you. That means they can give you the best possible services – and results

WHAT ARE THE COMPONENTS OF AN SEO CAMPAIGN?

Next, let’s discuss what an SEO campaign comprises. Of course, there are lots of details involved, but we’ll just be conducting a quick overview of the main things involved.

On Page SEO

Perhaps the most important part of SEO campaigns, including SEO for solicitors, is on-page (or on-site) SEO. This describes your webpage, including its content, layout, and even URL. We can closely control this aspect of SEO to make it look great to site visitors and search engine algorithms alike.

Technical SEO

This involves adjusting your website itself. For example, an SEO optimisation overhaul might involve adding schema and other adjustments that will go unnoticed by most site visitors – unless they happen to be very tech-savvy or interested in such topics.

It also includes making your website more mobile-friendly, boosting its loading speed, and much more.

Local SEO

If you’ve ever searched for restaurants serving your favourite type of cuisine near you, you’ve used local SEO. It combines location tracking services with the benefits of SEO to deliver a localised set of results.

More specifically, local SEO is about ensuring that your Google My Business page appears in the top three results on Google Maps for relevant keywords. These results are also called the map pack. Local SEO helps you reach the map rack for more keywords, so customers searching for nearby services are more likely to spot you.

Off Page SEO

Your website doesn’t exist in a vacuum. Clients should be able to find you without having to search for you directly, which is where off-page SEO comes in.

This is all about getting your pages linked to from high-authority domains that customers trust. Being linked to by many trustworthy and reputable sites will help your law firm share those qualities in customers’ minds.

Even more importantly, off-page SEO signals to search engines that your website should climb higher in the rankings for relevant keywords. That’s because it’s more relevant, since it’s referenced in more places online.

WHY ARE SEO SERVICES FOR LAWYERS SO IMPORTANT?

Lawyers need SEO services for several key reasons. We’ll look at the most notable ones below.

Attracting Clients

Unless you’ve got a huge network of personal connections, you’ll be unlikely to exclusively work for people you know. Instead, solicitors need to focus on attracting new clients, including online.

SEO for solicitors makes it easier than ever to find and connect with these clients.

That’s because SEO helps you rank higher and be seen by more prospective customers. Simply choose the keywords you’d like to rank for and watch organic site visitors start rolling in.

Outperforming the competition

There’s no nice way to put it: being a solicitor is competitive by nature. There is no bottomless pool of clients, so everyone with the right skills has to compete for the ones that do exist.

This makes it necessary to do better than the others.

With SEO, you can be the first thing that catches customers’ eyes. That helps them choose you instead of your competitors, meaning you retain the edge you need to do well.

Building a brand name

Ideally, when customers need your services, they should think of you straight away. That’s called brand awareness – and SEO can help create it.

The more often a prospective client sees your name in association with the legal services you offer, the quicker they’ll be to recognise you. With SEO, you can ensure that you keep appearing in their search results so you leave a strong enough impression for them to come to you.

WHY CHOOSE A LAWYER SEO COMPANY?

It’s clear that SEO is important – so much so, in fact, that Forbes calls it “an integral part” of any marketing strategy.

But can you achieve good SEO results without using a lawyer SEO company?

In the same article, Forbes mention that SEO is an ever-evolving field that’s increasingly difficult to keep up with. That’s especially true if SEO isn’t normally part of your daily work.

So why not have SEO experts do it for you?

Here are some key reasons why you’d want to use a dedicated agency for your SEO needs.

Expertise

Could you handle the entire SEO process in-house? Technically, yes. No steps in the SEO optimisation process are internationally-guarded secrets.

However, when you put your faith in an SEO company for lawyers, you can rest assured that you’re leaving the task up to the experts instead.

SEO experts know all the tricks of the trade – meaning that you’ll get the best possible results. That way, you can retain an edge over your competitors and get the most ROI (return on investment) possible.

Speed

As mentioned, you could technically go and teach yourself the tricks of SEO. But how long would that take, and can you afford to lose that time?

With an SEO agency, you’re paying for experts to use their skills right now, without delay. That means you can start boosting your search rankings immediately, instead of having to invest more time and resources into learning the ropes first.

That lets you focus your energy on winning over clients and giving them the best possible experience instead. All in all, using an SEO agency is faster and more efficient.

Value for money

A lot of the expertise that SEO professionals have comes from plenty of experience. That sort of thing can’t be acquired by simply purchasing it online, which means it’s difficult to imitate if you’re not an expert yourself.

So, when you choose a lawyer SEO company, what you’re doing is paying for the best version of your SEO campaign and getting the agency’s best experts’ input for that price as well. It’s a great way to optimise your resource expenditure.

That’s doubly important if you’re a small law firm with fewer resources – though even larger solicitor firms are sure to appreciate good value for money.

What makes Digital Glory a great choice?

We’ve covered the major reasons why you should opt for an SEO agency when you’re looking to boost your online presence. But which one?

While there are plenty of options on the market, we feel confident in saying that Digital Glory is the right choice for you. Here are the main reasons why.

Knowledgeable

We’re true SEO professionals, meaning that we know everything there is to know about both large and small business SEO services. We’ll use all the resources at our disposal to ensure that your SEO campaign is as successful as possible.

Flexible

We’ve got expertise in various kinds of SEO, from local SEO for law firms to international SEO. This means we can adjust your SEO campaign as you’d like, so the final package is exactly what you need. In other words, we’ll tailor the campaign to you.

Small business-friendly

As mentioned, we have experience with SEO for small businesses. We know about the unique needs of small businesses and can provide you with the exact service you need for your firm – even if it’s a one-person firm where you’re the only solicitor.

Skilled at online reputation management

At Digital Glory, we wear multiple hats. In addition to pure SEO, we’re also great at both personal and business online reputation management. That means we can help you shape the perception that your prospective clients will have of you to better suit your needs.

FAQs

Lastly, we’ll cover some of the most frequently asked questions when it comes to SEO for solicitors.

Can I go without SEO for solicitors?

Theoretically, yes, in the same way that you can technically cook without a kitchen. However, in both cases, you’ll find yourself falling behind those who do use the easier and more immediately obvious path.

So, in other words, SEO sets you up for success, but you can choose not to use it. You’ll just have to make peace with being outperformed by your competition.

Who needs SEO?

Anyone who wants to be found on the internet needs SEO. That’s because SEO is all about the search results that are shown when people search for keywords, so if those keywords pertain to you or your brand, you’ll appear more quickly for them.

If you’re a modern business, you simply need SEO. Even if you’re just one person selling a service, like a solicitor, you need SEO as well. It helps you stand out in a sea of competitors.

Why choose a lawyer SEO agency?

Agencies have the right experts on hand to get the job done for you. That means they can delegate tasks and get you the best results quickly, instead of leaving you scrambling to complete an SEO campaign on your own.

Companies that have specific experience with lawyer SEO are often simply more familiar with the kinds of materials they’ll be working on throughout the SEO campaign. This makes them a great choice for lawyers who need SEO.

How long does an SEO campaign take?

This varies hugely depending on a number of factors. For example how strong is your domain and how competitive is your niche? Are you currently ranking for any competitive keywords? These are just some examples of the kinds of questions you’ll need to answer before it’s possible to gauge the length of your SEO campaign.

Does an SEO campaign offer good ROI?

Yes, it really does! That’s because SEO keeps delivering ROI over months or even years after you’ve paid the agency for their services, since people will keep searching for your chosen keywords and finding you.

To look at that from another perspective, SEO keeps the phones ringing without the need to keep running active advertisements. That means it essentially continues to pay dividends on an ongoing basis, rather than exclusively at the moment of purchase.

As you’ve seen, SEO for lawyers is an absolute must. That goes whether they’re working on their own or as part of a firm, and whether their services are highly priced or pro bono.

Simply put, SEO is a solicitor’s ticket to securing more customers and boosting their brand recognition.

That’s why it’s crucial to connect with an SEO expert agency like Digital Glory. We’re passionate about helping you on your SEO journey and getting you the recognition you need to succeed – in other words, we’re here for all of your SEO needs. So if it’s SEO for solicitors you’re after, look no further than Digital Glory.

Get in touch!

We’d love to help you. Reach out to us at contact@digital-glory.co.uk, or give us a call on +44 (0)20 3918 4735, and we can start your journey to digital success together.