SEO for Vets

Helping animals live happy, healthy lives is any vet’s mission statement. Of course, it’s easier to say that than to make it happen every day – working with animals is often equal parts challenging and rewarding, because that comes with the territory.

What doesn’t always seem as intuitive is the idea that vets need to invest in good marketing strategies to ensure they can work optimally.
We’re going to show you what makes SEO the best marketing plan for forward-thinking vets by breaking down what SEO for vets is all about, as well as what benefits come from using it.

WHY LEARN ABOUT VET SEO?

Vets who don’t take their marketing strategy seriously run the risk of being overtaken by the competition, which is dangerous for their reputation and for business continuity.

On the other hand, vets who stay ahead of the curve and invest in modern marketing efforts get to attract more clients and stay ahead of competitors. This helps them create a strong future for their practice.
SEO is the best way to achieve that positive result.

WHAT MAKES SEO SO GREAT?

We wouldn’t just say that SEO is a perfect plan for vets in need of marketing without proof. Here are some of the reasons why SEO is ideal for vets.

It draws in local clients

SEO is amazing for expanding your local reach. That involves ensuring that pet owners who live within a certain radius of your clinic are directed to you when they search for vet services – which lets you build up a repertoire of regular customers.

With good SEO, you’ll rank highly not just for keyword searches in search engines, but also in terms of your Google My Business page. This is tied to Google Maps and helps get you that organic foot traffic you need.

It’s cost-effective

Many marketing strategies rely on paid advertisements. These can sometimes be effective, but are often costly, in no small part because you have to pay for everyone that clicks on them. And not all of those clicks will even lead to sales!

SEO doesn’t work like that. When you invest in an SEO strategy, what happens is that your practice’s website and pages will be overhauled to help each page rank highly for relevant keyword searches. You pay for those changes – but not per customer click. And customers can keep finding your website organically even years after the initial campaign.

It’s a long-term plan

We mentioned that paid ads aren’t very cost-effective. Something else to know about them is that when you stop paying for them, they immediately disappear.

Again, that’s not how SEO works.

With SEO, what you get instead is a set of sustainable changes that need minimal upkeep going forward. In other words, you get to see good results and ongoing ROI for a long time after the campaign concludes.

WHAT BENEFITS COME FROM USING SEO FOR VETS?

Next, let’s cover some of the major benefits associated with using vet SEO.

Attracting more customers

It’s no secret that few people feel like sifting through eight pages’ worth of search results when they can find what they need within two. That goes doubly for products and services – if someone needs help getting their cat microchipped, they’re not likely to compare hundreds of vets when a small selection of the first ones they see that offer the service will do.

So, in other words, SEO helps you attract more customers. That’s because SEO helps place you on those first pages of search engine results, where customers spend their time searching.

Building your reputation

We mentioned customers doing research. They’ll often conduct that by entering keywords and/or questions into search engines like Google, then taking note of the answers they find.

For example, they might look for information on vaccinations for their pets. They could search for things like “does my pet need vaccinations”, “are vaccinations for pets expensive”, “what should I know about vaccinating lizards”, and so on.

When your vet clinic shows up repeatedly in their searches, they’ll start to see you as a knowledgeable authority on the topic. This helps create a matching reputation for your clinic.

And it’s all possible thanks to SEO for vets.

Outdoing the competition

The reality of businesses is that operating within the same sector or niche makes companies into competitors by nature. Veterinary science is no exception. That means that you are, by virtue of operating a vet clinic, in direct competition with every other vet in your vicinity.

If you can attract more customers online than your competitors do, this lets you get the edge and outperform competitors.
Doing that for long periods of time helps turn you into the leading vet clinic in your area bit by bit. And vet SEO makes it happen.

DIGITAL GLORY’S VET SEO SERVICES

At Digital Glory, we take a comprehensive approach to SEO and online reputation management. That means we tailor our campaigns to your specific needs and ensure that you get both fantastic results and strong ROI.

We know what vets need to excel when it comes to SEO. We’re also experienced at working with small and large businesses alike, both locally and internationally.

Whatever your needs may be, we’re here for you and we’re ready to cater to them.

Get in touch

We’re always here to help you with your SEO needs. Simply send us an email at contact@digital-glory.co.uk or call us on +44 (0)20 3918 4735 – we’ll have you set up with an amazing strategy for SEO for vets in no time.