SEO Outsourcing

Every modern businessperson wants to succeed. To do that, they need to secure customers, outperform the competition, and drive conversions as much as possible.

SEO is vital for this. It’s no secret that SEO is highly effective and impactful – over 90% of respondents to a 2025 survey said that investing in SEO yielded positive results for them. But what do you do when you don’t have an in-house SEO team?

Enter SEO outsourcing.

We’ll be putting this topic under the microscope to develop a comprehensive understanding of what it is, how it works, and how the SEO outsourcing services offered by Digital Glory help you achieve your business goals.

WHAT IS SEO OUTSOURCING?

Search engine optimisation (SEO) is the act of upgrading your web pages to ensure that they rank highly for relevant keyword searches. It’s essentially the practice of helping you secure a place on the first place on Google’s search results, as well as those of Bing or other engines.

Outsourcing refers to hiring someone outside of your own company to complete a task or project for you.

Put together, the term “SEO outsourcing” refers to choosing to hire experts like Digital Glory for your SEO needs. Digital Glory is a particularly strong choice, as we can deliver excellent results and ensure highly successful campaigns each time.

WHAT CAN BE OUTSOURCED?

So, SEO can be outsourced – we’ll see shortly why that’s a good thing. First, though, it’s important to know what that ‘outsourcing’ entails.

The following aspects of SEO can be outsourced to expert agencies, such as Digital Glory. We can do one, some, or all of these for you as part of an SEO campaign, according to your needs and preferences.

Technical SEO

This term is used to describe the behind-the-scenes work that makes your website run as smoothly as possible. For example, it includes adding schema, optimising your web pages for mobile devices, and improving the loading times for your pages.

At Digital Glory, technical SEO is one of our main specialties.

Local SEO

Any business with even a small degree of local presence can benefit from working on their local SEO. This is all about ensuring that your Google My Business page ranks within the top three results for local searches, such that Google Maps users are directed to your company’s physical location.

On-page SEO

This refers to everything that can be seen on a web page, including text, images, videos, and more, as well as the URL.

On-page SEO work often involves editing on-page text, for example. Digital Glory’s expert SEO copywriting team can also create brand-new content for you from scratch.

Off-page SEO

Lastly, there’s off-page SEO, which highlights the importance of making sure that authoritative, reputable sites link to yours. This lets the search engine algorithms know that your pages are also reputable and should climb in the search results for relevant keywords.

WHAT MAKES SEO SO IMPORTANT?

There’s one more key question to answer before we get into the reasons why you should outsource your SEO: what’s so significant about SEO in the first place?

We’ve split our answer up here according to the main benefits that come from working on your SEO.

Driving organic traffic

First and foremost, SEO is fantastic for increasing the amount of organic traffic. This term describes people who find and click on your pages without the help of paid ads, meaning you don’t pay for them to visit your site.

SEO helps you rank more highly in search engine results. That means more people will see your site when they look up relevant keywords, ensuring that they’re more likely to visit it.

As a helpful note, organic traffic tends to be made of people who are easier to convert into paying customers. That’s because they looked up your business niche on their own, out of genuine interest, indicating a higher likelihood of buying intent.

Remaining competitive

Everyone in a given niche or sector wants to be the number-one business – but only one company can take that title. That’s how it works with SEO as well, since not everyone can make it to the top few results of the search results, but anyone who does has a marked advantage over everyone else.

SEO lets you seize that advantage.

SEO specialist companies like Digital Glory are built to help you achieve that goal and do better than your competitors.

Seeing ongoing results

SEO is great for securing results that keep delivering, especially with the SEO experts at Digital Glory.

That’s because SEO involves upgrading whole pages, or even your whole website, for lasting results. The technical side of your site will be optimised going forward, meaning it will continue to run seamlessly; your content will be SEO optimised and continue to rank well without you needing to rewrite it all the time.

So, in short, SEO has long-lasting benefits that don’t go away after the campaign ends.

Being budget-friendly

Pay-per-click (PPC) ads cost money for every moment of uptime, as well as a fixed charge for every person who clicks on them. That means popular ads are actually more expensive to run, while unpopular ones cost you money without driving conversions.

SEO is different – once the campaign has been completed, you’ll keep drawing in customers for a long time to come without having to pay extra per customer. This makes SEO the more budget-friendly option.

WHY OUTSOURCE YOUR SEO?

Next, we’ll discuss the main reasons why outsourcing your SEO to a high-performing agency like Digital Glory is such a good idea.

Saving time and resources

If you don’t already have an in-house SEO team, you have two options. With the first one, you’ll have to hire a whole team, train them, ensure they’re doing what you want them to, and then task them with optimising your website’s pages.

Your other option is to skip all the middle steps and simply hire an SEO agency.

The second option lets you get your improvements done more quickly without asking you to expend resources onboarding new talent. Plus, with Digital Glory, you also get the guarantee of a highly successful campaign from day one.

Focusing on what you do best

Your company has its niche, just as we at Digital Glory have ours. We’re great at helping your SEO campaigns succeed and yield great ROI – so by letting us do this, you’re saving time for your own teams to work on their strong suits.

Getting expert results right away

From technical SEO to content creation, SEO agencies like Digital Glory can do it all, and in record time. By outsourcing your SEO needs to us, you can skip the part where you try it yourself and get just-okay results instead of instantly smashing your business goals.

DIGITAL GLORY FOR SEO OUTSOURCING

When you need an expert SEO agency, what you need most is Digital Glory. Here’s why.

We’re experts

We have the necessary experience, skills, and expertise to help you get the best results every time. We know what we’re doing and can promise you long-lasting ROI, in addition to a highly successful SEO campaign.

Plus, if you have any questions, we’re happy to answer them for you!

We’re flexible

We’re great with small businesses, large enterprises, and everything in between. Whatever the size and scope of your company may be, we’ve seen it all and can easily tailor our approach to better suit your needs.

We’ve also got experience working both locally or internationally. We can come and meet you in person if you’re located close by in London, or we can set up a video call if your company is based abroad (or remotely).

We deliver great results

This is a very important point that bears repeating. Our results speak for themselves – we know you have finite resources and will want to invest them in worthwhile projects, so our SEO campaigns are exactly that.

Choosing Digital Glory means choosing a secure future for your business.

Reach out to us

Interested in working with us? We’d love to meet you. Contact us on +44 (0)20 3918 4735 or send us an email at contact@digital-glory.co.uk so we can help you with all your SEO outsourcing needs.

FAQs

Lastly, we’ll be answering some of the most important questions related to SEO outsourcing.

What is the difference between in-house and outsourced SEO?

Both in-house and outsourced SEO can be great ways of helping your web pages rank more highly in search results. However, in-house SEO relies on having a team of experts within your company to perform all SEO-related duties and tasks.

Outsourced SEO, on the other hand, lets you hire an agency, team, or expert externally. This makes it a great option for smaller businesses or ones looking to save on resources.

How can you choose between in-house and outsourced SEO?

In-house SEO is a viable option if your company already employs at least a few people who are great at SEO. These people should be skilled, experienced, and able to dedicate the appropriate amount of time to the tasks.

Outsourced SEO is a great choice for anyone else. If you run a small business, you’ll almost never have a full-time in-house SEO team at the ready, making it more economical to rely on outsourced SEO. Also, if you don’t plan to do SEO work every day, you’ll probably be better off with outsourced SEO.

What do I need to start doing SEO?

For outsourced SEO, you need a website – that’s it!

For in-house SEO, you still need that website, alongside a number of other things. As mentioned, SEO experts are a must, just as excellent content creators and web designers are needed to perfect your web pages. You’ll also need at least one person who’s experienced at optimising and enhancing the technical side of web pages. Then you need SEO tools, keyword research tools, and more.

Do I need SEO?

Yes. Any modern business that wants to succeed needs SEO, because SEO makes up the difference between being seen and being overlooked.

Under-using SEO lets your competitors get a leg up on you. It also makes it harder for you to build a brand reputation, as you’ll struggle to be found or seen by prospective customers. This further harms your business and makes it harder to flourish.

So, in short, SEO is absolutely vital to all modern businesses with even a slight bit of internet presence.