Small Business SEO Services

Small Businesses in their quest for growth, need efficient and cost-effective ways to market their products and services and put their message across. Small Business SEO Services can offer that competitive edge with a reasonable budget.

Specifically, search engine optimisation can offer the following benefits

Organic Traffic: An SEO campaign can increase search engine rankings for website for popular high consumer intent keywords. Once these rankings are achieved, continuous growth can be achieved without the need for ongoing costs, unlike paid adverts.

Cost effectiveness: SEO is quite cost effective in the long term compared to other advertising methods. A well-targeted SEO campaign can bring high return on investment since it will aim ranking for keywords that have strong consumer intent.

Long term results: unlike paid advertising, once your website achieves good rankings, it can maintain them in the long term with minimal effort, providing ongoing traffic and allowing you to focus on increasing your rankings for other related keywords continuously increasing your overall traffic.

Enhancing business credibility and trust: Part of an SEO campaign is improving the speed and accessibility of your website. This leads to a better user experience, lower bounce rates and higher conversions for both the desktop and mobile version of your website. Furthermore, being on top of the search engine results signals that your business is trustworthy and a market leader.

Local SEO: Small businesses tend to have a local presence and as such they can use local SEO to their advantage by attracting customers that are interested in businesses in a particular area and leading more foot traffic by appearing in local search results and in Google maps.

Competitiveness: Investing in SEO will definitely allow your business to outperform competitors that do not. Most consumers increasingly look to the search engines as to decide a product or service of choice so the more visible you are in the search engines; the greater market share you will possess.

Measurable: You can easily track the progress of your SEO campaign with analytics tools measuring its effectiveness but also understanding the behaviour of your visitors as to make necessary adjustments.

Brand awareness: Gradually, search engine optimisation will lead to recognition of your brand as users see you more and more at the top of the search engine results.

ELEMENTS OF A DIGITAL GLORY SEO CAMPAIGN

Keyword research: We analyse the keywords that users search for when looking for your products and services along with the volume of searches and the difficulty (time, cost) to achieve top rankings for each of them. At the same time, we research your direct competitors and find the keywords that they rank for and discover why as to be able to push your website higher than theirs for any given keyword. We feed that information to you and you have the final say on which keywords or products or services to focus our campaign on.

Onsite SEO – Technical SEO: Once we have settled on the keywords to be targeted, we make a series of amendments to your website as to give it the best chance possible chance to rank well for low competition keywords from the beginning. These amendments can be implemented by Digital Glory or we can send you guidelines as to what would be required and your web developers can implement them. Specifically, we can

– Improve website speed
– Improve mobile friendliness
– Generate content for target pages
– Perform technical / organisation improvements (such as changing URLs, title tags, header tags, improving keyword frequency, entering alt tags to images, generate outbound links, removing redundant – duplicated content, improving site organisation, generating accurate sitemaps, adding schema markup, improving readability to your content, improving internal link architecture, adding effective meta descriptions and others).

Local SEO: We optimise your Google My Business page and make sure you are well referenced in local directories and websites.

Off page SEO – Making sure your website is well referenced in high authority and topic relevant website as to drive up your domain authority which in turn will translate to higher rankings

Reporting – We give you monthly reports showing the progress of your campaign, showing traffic, rankings and conversion. This data is then used to continuously refine our campaign for the best possible results.

Summarising, search engine optimisation (SEO) should be seen as an investment to your business that will bring continuous returns. A sustained long-term campaign can gradually establish you as the market leader and the results you achieve will stay with you without extra effort. That way the value of your website as a business asset keeps increasing. Digital Glory can assist in this process and make sure you are set for success.