As part of their quest for growth, small businesses need efficient, cost-effective ways to market their products and services, as well as to communicate their message. Small business SEO services let them achieve that goal without breaking the bank.
But what makes these services so great, and what can your company stand to gain from choosing Digital Glory? Let’s take a closer look.
Before we jump into looking at why choosing one is so important, it’s a good idea to clearly understand what an agency, business, or firm that offers SEO services for small business does.
Put briefly, companies like Digital Glory help you get more traffic for your website in sustainable, long-lasting ways using our search engine optimisation (SEO) expertise.
Small businesses have finite resources that they need to invest cleverly in order to secure business continuity for the future and thrive in the present. So why should they prioritise small business SEO services?
Here are some of the main advantages that come with focusing on SEO.
A well-crafted SEO campaign helps with increasing the search engine rankings of your website. This lets prospective customers see you more quickly when they look up popular keywords that are relevant to your business.
Also, once you achieve your desired ranking, you can secure ongoing growth more easily without having to rely on paid adverts. This makes small business SEO services into a one-time expense instead of an ongoing one. Or, as Forbes puts it, SEO is an “earned media tactic”, meaning that you’re not paying per click or bidding for the top sponsored spots in search results.
Compared to other advertising methods, SEO is quite cost-effective in the long term. A well-targeted SEO campaign can generate high ROI (return on investment), as it aims to let you rank for keywords that have strong consumer intent.
Paid advertising loses its impact the second you stop paying for it. On the other hand, SEO lets you achieve and then maintain strong rankings in the long term with minimal effort.
That means focusing on SEO lets you generate ongoing traffic without incurring an ongoing fixed cost. This way, you can focus on increasing your rankings for similar, related keywords and continuously increase your overall traffic.
Any good SEO campaign should involve boosting the speed and accessibility of your website. This creates better user experiences, lower bounce rates, and higher conversions – both for the mobile and desktop versions of your site.
Additionally, when your website appears at the top of the search engine results, this signals that your business is a trustworthy market leader.
In short, SEO is great for business online reputation management.
Small businesses usually have a local presence. This means they can use local SEO to their advantage by attracting customers who are interested in businesses within a specific area, driving more foot traffic by appearing in local search results and tools like Google Maps.
When you invest in SEO, you can definitely outperform competitors who do not. That’s because most consumers increasingly look to search engines to help them choose a product or service they’re after, so the more visible you are in search engines, the greater your market share will be.
It’s easy to track the progress of your SEO campaign with analytics tools. This means that you can easily gauge the campaign’s effectiveness, as well as understand the behaviour of your visitors so you can make necessary adjustments.
Bit by bit, SEO leads to better brand recognition as users come across your company more often at the top of their search engine results.
Now that we’ve explored what makes SEO so useful to small businesses, we’ll move on to discussing what makes Digital Glory the perfect choice for your company.
At Digital Glory, our SEO campaigns are extensive. Here’s a quick overview of what you can expect from our small business SEO services.
First, we do a lot of keyword research. This involves analysing the keywords that users search for when looking for your products and services, along with the volume of searches and the difficulty (in terms of time and cost) to achieve top rankings for each of them.
At the same time, we research your direct competitors to pinpoint the keywords that they rank for. We then work to discover why, so that we can push your website higher than theirs for any given keyword, and feed that information to you. You’ll always have the final say on which keywords, products, or services to focus the campaign on.
SEO is split into two main categories: on-site and off-site SEO. As part of our small business SEO services, we focus on both.
Let’s cover the particulars of on-site SEO first.
Once we settle on the keywords to be targeted, we make a series of amendments to your website so as to give it the best possible chances of ranking well for low-competition keywords right away. These amendments can be implemented by us – or we can send you guidelines and requirements so your web developers can implement them.
Here’s a quick, non-exhaustive list of some of the things we can do:
We also optimise your Google My Business page and make sure you are well-referenced in local directories and websites.
On-site SEO is all about perfecting the website that your customers see when they click on your links. On the other hand, off-page SEO is all about making sure your website is well-referenced in high-authority and topic-relevant websites, so as to drive up your domain authority. This, in turn, will translate to higher rankings.
We give you monthly reports showing the progress of your campaign. These reports include details on traffic, rankings and conversion. This data is then used to continuously refine our campaign for the best possible results.
In summary, SEO should be seen as an investment for your business that will bring continuous returns. A long-term campaign helps gradually and sustainably establish you as a market leader – plus, the results you achieve in this regard will stay with you without any extra effort or expenses.
This ensures that the value of your website as a business asset increases steadily.
With the small business SEO services we offer, Digital Glory sets you up for success when it comes to SEO.