Tourism SEO Services

In 2025, the number of international tourist arrivals is expected to go up by 3-5% compared to 2024 – a promising figure for anyone working in the tourism industry. And with more tourists going on vacation and planning trips, it’s more important than ever to ensure that your business is properly prepared.

That’s why you need Digital Glory’s tourism SEO services.

We’ll walk you through everything you need to know about tourism SEO, including why we’re the perfect provider and how this type of digital marketing works.

What is tourism SEO?

Firstly, it’s important to understand the topic at hand.

SEO, or search engine optimisation, is the practice of helping your web pages rank as highly as possible in searches for keywords that relate to you and your business. For example, if you’re a travel agency, searches like “travel agency in my city” should bring up your business as close to the top of the results as possible.

When applied to tourism, this means SEO helps you outrank your competition within the tourism industry.

Here are some more sample keywords:

“tourism agencies near me”

“online travel agency”

“tourism in my country”

“best tourist destinations”

“sustainable travel and tourism”

THE COMPONENTS OF A ROBUST DIGITAL GLORY SEO CAMPAIGN

In order to better illustrate how SEO works, we’ll show you the major components that comprise one of our highly successful SEO campaigns.

At Digital Glory, we’re experts in each of these!

Technical SEO

If you’ve ever tried to open a website on your phone and struggled with a layout that was clearly designed for desktop use, you’ve encountered poor technical SEO. That’s because technical SEO involves perfecting the tech aspects of your website.

Alongside mobile-friendliness, our technical SEO process might include tasks like adding schema or optimising loading times.

Local SEO

This is all about your Google My Business page and its ranking in local searches. More specifically, the aim of local SEO is to ensure that your page reaches one of the top three spots for local searches.

Optimising this is crucial for businesses with any degree of local presence. That’s because well-managed local SEO, like the kind we offer, brings in foot traffic to your physical location.

On-page SEO

Next, there’s the kind of SEO that focuses on everything you can see on your web pages. From the written content to the URl, and from videos to photos, on-page SEO lets you optimise everything in front of you.

Thanks to our high-performing SEO copywriting services, Digital Glory can help you with this even if your web pages are a little sparse or could use more content.

Off-page SEO

Lastly, there’s a factor that’s becoming increasingly important to search engine algorithms: backlink networks, or off-page SEO. This involves ensuring that links to your site are included on high-authority websites.

We always take care to ensure that our backlink networks are relevant to your specific niche. That’s because we put in the work to research and understand your business and the niche within which it operates, allowing us to adapt our SEO work accordingly.

THE STRUCTURE OF OUR FANTASTIC SEO CAMPAIGNS

At Digital Glory, our campaigns are flexible and tailored to your exact specifications. With that said, we do use a similar outline for most campaigns.

We’ve presented that outline here so you can get a good idea of what an SEO campaign looks like in practice at Digital Glory.

1.    Keyword research

It’s always important to begin with thorough keyword research, as this directly shapes the rest of the SEO campaign.

Our research tells us which keywords are generating a lot of traffic, which keywords are at the right level of competitiveness, and how your competitors are performing at the moment. This lets us determine the best ways to boost your own search result rankings.

2.    Content editing and/or creation

Our next point of focus is on-page SEO, particularly content.

If your website is fleshed out, with lots of content you’re keen for your customers to see, we’ll work on editing it for optimal SEO performance. This allows you to retain valuable information while still improving your rankings.

On the other hand, if your website needs a little something in the way of content, we’re happy to provide this. As mentioned above, we’re great at content writing, and can ensure that we create content that’s SEO optimised from day one.

3.    Technical SEO

After that, we shift our attention to technical SEO. This lets us make sure your website is running as smoothly as possible and keeping visitors from leaving due to factors like slow loading times.

Depending on the build and size of your website, the time we take for this step can vary greatly.

4.    Off-page SEO

We then start working on building your backlink network. This involves finding the best websites within your specific niche for hosting your backlinks such that the search engine algorithms see the need for your web pages to climb.

5.    Monitoring and improvement

Our final step is one we place a lot of emphasis on. It’s all about keeping track of the performance of your pages and ensuring that you’re getting the best possible results.

Whenever we spot an opportunity for growth or improvement, we’re quick to seize the chance. This also lets us pick up on any strategies that might not be working, allowing us to always deliver you the best possible SEO results.

GROW YOUR BUSINESS WITH OUR TOURISM SEO SERVICES

Anyone with good business sense knows that it’s vital to understand why you should invest in something before you make that investment.

That’s why we’ve put together some of the main points that indicate the need for our robust tourism SEO services.

Getting more clients

A customer-focused business rises and falls by its customers – so it’s always a good idea to ensure you’re securing a steady flow of new clients.

When you get a great SEO ranking, you directly place yourself in front of people who are interested in your tourism services. This lets you impress them right away and start driving conversions, creating that optimal influx of customers.

Being better than competitors

SEO works on a highly competitive basis. Not everyone can make the top ten Google search results, after all – so when you do, you’re directly proving that you’re performing better than your competition in this regard.

We’re all about helping you shine at Digital Glory. That’s why our campaigns let you get the edge on your competition.

Enjoying excellent ROI

With SEO, you get to keep enjoying good results for a long time. That’s because you’ll be able to maintain your search result ranking with relatively little effort, meaning that you can keep drawing in new customers and establishing your position as an industry leader.

Choosing a cost-effective solution

Compared to other digital marketing options, such as pay per click (PPC) ads, SEO is very cost-effective. PPC involves accumulating ongoing costs and, at times, paying for the clicks of people who have no intention to buy.

SEO, however, comes with no extra or ongoing costs. This makes it the more budget-wise digital marketing strategy.

Benefitting from a low barrier to entry

If you’ve got a website, you can do SEO. It’s really as simple as that!

In particular, by choosing Digital Glory, we can renovate your whole site even if it’s a brand-new virtual space with almost nothing but a homepage. That means that even people who aren’t familiar with website-building or other digital marketing tactics can benefit from SEO.

DIGITAL GLORY: THE TOURISM SEO COMPANY YOU NEED

We’re confident that we’re the right fit for you. Let’s explore the main reasons why.

We’re good at what we do

Simply put, we’re experts.

At Digital Glory, we’re far from limited in our scope. We can work with businesses of all sizes, located just about anywhere in the world, on anything related to SEO. That includes digital marketing, SEO copywriting, online reputation management, and much more!

And of course, our extensive experience lets us deliver strong results. We’ll help you get the rankings you’re after and achieve your business goals.

You’re our top priority

We mentioned earlier that we’re happy to adjust our SEO campaigns according to your needs. That’s because we strongly believe in supporting the success of the companies we work with – meaning that with us, you’re always number one.

Our campaigns are tailored to you

As we touched on briefly earlier, it’s absolutely vital to us to do thorough research and provide you with a custom experience. That’s because we don’t believe in copy-and-paste solutions, as we know that each business is unique and has its own needs.

Get in touch

Ready to boost your organic site traffic and really thrive in the world of tourism? Reach out to us by filling the form below  or call +44 (0)20 3918 4735 to discuss how we can help you with our tourism SEO services.