Travel SEO

Travel industry giant Booking.com predicts that 2025 will bring lots of new trends and changes, with travellers keen to “throw the rulebook out the window” and immerse themselves in fresh experiences. That means there’s plenty of potential for business-savvy companies in the industry to seize the chance to evolve alongside the customer base.

The question becomes how to show your customers as much.

With the help of a travel SEO agency like Digital Glory, you can keep your finger to the pulse of your customers and ensure you make a fantastic impression on them every time. Let’s explore the topic to learn more!

WHAT IS TRAVEL INDUSTRY SEO?

The acronym, which stands for ‘search engine optimisation’, focuses on how you look to customers using search engines like Google. If someone searches for keywords relating to your travel company, you should appear as close as possible to the top of the search results – and that’s what SEO is all about.

Travel industry SEO is specifically geared towards your company and its niche, making it perfect for getting you more customers in less time.

TYPES OF SEO

We’ll explore the four main types of SEO that make up our highly successful campaigns at Digital Glory.

Off-page SEO

First up, there’s off-page SEO. This is all about establishing a network of backlinks to your web pages. The backlinks should be located on high-authority sites within your niche, because the search engine algorithms use the authority of the host site to determine how high your own pages should climb.

Technical SEO

We’re also technical SEO experts at Digital Glory, and that’s because we know how important it is for all sites to work smoothly and seamlessly.

Technical SEO is all about ensuring that your website is mobile-friendly, loads quickly, and is otherwise optimised from a tech perspective. This makes for a better user experience and helps boost your search engine ranking as well.

Local SEO

The term ‘local’ might not be the first thing on the mind of anyone who works in the travel industry, but bear with us. Local SEO is very important! It’s about ensuring that your Google My Business page reaches the top three results in local searches so anyone searching for your services near them will be directed to you.

On-page SEO

Lastly, there’s your site’s content and other on-page elements. These have a major impact on your ranking, as well as on the user experience – if customers can’t find the information they’re after on your site, they won’t stick with you. Conversely, if they have a great experience on your site and enjoy reading your brand’s story and content, you’ll have an easier time converting them.

WHAT MAKES SEO FOR TRAVEL AGENCIES SO GREAT?

We’d also like to share some of the major benefits of investing in Digital Glory’s highly successful travel SEO campaigns.

Attracting new customers

Ranking highly in search results helps you draw in more customers, as they’ll be able to find you much more easily. Plus, since your site will be optimised for them as well as for search engine algorithms, they’ll feel you understand their needs and can provide them with the vacation or trip of their dreams.

Getting good results cost-effectively

Some types of marketing are quite expensive – and may not necessarily be worth it in the long run. Fortunately, SEO is quite the opposite, because SEO doesn’t operate on a pay-per-click basis or accumulate extra hidden costs aside from the upfront price of the campaign.

Staying competitive

Digital Glory’s strong SEO campaigns help you outshine the competition and snag better spots on the search result pages. That means you get to maintain a competitive edge over others in your niche and drive customers your way, securing business continuity in the process.

DIGITAL GLORY: THE BEST TRAVEL SEO SERVICES

At Digital Glory, we provide you with the full package. We’re as much a digital marketing agency as we are SEO experts, content writers, and online reputation managers.

That means you get the best of all worlds when you choose us.

We’re experienced at working internationally and locally, with businesses of all sizes, and can cater to any needs or requests you might have. Go with Digital Glory when you want sustainable results that keep delivering ROI over an extended period.

Contact us

You can reach us at +44 (0)20 3918 4735 or contact@digital-glory.co.uk when you’re ready to transform your company’s approach to SEO. We’re the travel SEO agency you need, and we’re excited to meet you!