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Online reputation management is applicable to a wide variety of businesses, organisations and individuals who either wish to improve their online image and make any negative elements less visible, or wish to promote a specific image about themselves which serves a particular purpose. It includes monitoring, influencing and maintaining a perception of a person, brand or organization on the Internet.

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Search engine optimisation is a very powerful digital marketing tool that can be used by the vast majority of businesses and organisations to increase visibility of their brand and ultimately gain more clients and sales. A well executed long-term SEO campaign can transform a business and lead it into prosperity.

Examples of businesses that succesfully use SEO to claim a sizeable part of their market, are e-commerce businesses, small and medium sizes businesses (SMBs), large corporations, service-based businesses, bloggers and content creators, educational institutions, real estate agencies, healthcare providers, travel and hospitality industry and technology companies.

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It really depends a number of factors such as how optimised your website currently is, how competitive your market is and the type of budget you wish to dedicated to an SEO campaign. SEO brings best results in the long term, however whatever the goals you should expect to see positive changes within 4-6 months and they would grow as the campaign progresses.

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It depends on the complexity of each case since this is a highly customised service. However most campaigns last between one and two years.

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The best form of digital marketing depends  on your business goals, target audience and resources. Different digital marketing strategies excel in various scenarios but a combination of methods often works best. SEO for example is best for long term growth and organic traffic, content marketing builds authority and trust and pay per click (PPC) advertising is ideal for immediate visibility. Each methods has its advantages and disadvantages.

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The cost of SEO is hightly dependent on your goals, the type of SEO you require and the competitiveness of your industry. One would need to expect a campaign to cost £500 per month at minimum. The cost of SEO however is an investment to your business as any work done will have long term benefits, far beyond the length of an SEO campaign. As such the return on investment is high.

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Online reputation management is a highly customised bespoke service, so the cost is dependent on the difficulty of each case and the goals we are trying to achieve. Once we have an initial consultation with you we can give you a good idea of the costs involved.